Updated September 29, 2026 · BrokerCue Editorial Team
Wealthify vs Wealthyhood
Where Wealthify and Wealthyhood differ
| Compare |  Wealthify |  Wealthyhood |
|---|---|---|
| Minimum investment | £1,000 to £5,000 | €1 |
| Regulators | Financial Conduct Authority | Hellenic Capital Markets Commission, Financial Conduct AuthorityCovers more |
| Investor protection | FSCS up to GBP 85,000 | EU ICS up to EUR 20,000 |
| Portfolio types | ESG, Cash | ETF, Cash |
| Management fee | 0.6% | Not confirmed |
| Account types | ISA, SIPP | Not confirmed |
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Key differences
- Wealthyhood scores higher overall: 9.3 vs 8.8.
- Regulators: only Wealthyhood offers Hellenic Capital Markets Commission.
- Portfolio types: only Wealthify offers ESG.
- Portfolio types: only Wealthyhood offers ETF.
- Support channels: only Wealthify offers Chat, Phone.
Our verdict on each
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Wealthyhood
Wealthyhood suits Greeks and British retail investors who want to build a portfolio of stocks and ETFs without paying per trade. Trading costs €0 and the account fee is €0, so the cost side is the reason to look here first. The catch is a small product range and support by email and help centre.
Score breakdown
| Area | Wealthify | Wealthyhood |
|---|---|---|
| Cost | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. | 9.3Higher |
| Offer | 9.4Higher | 8.9Trading stocks and ETFs costs €0 with €0 account fee, commission free model. |
| Trust | 8.7 | 9.5Higher |
Where each is licensed and available
| Country | Wealthify | Wealthyhood |
|---|---|---|
| Greece | Not confirmed | |
| United Kingdom | Not confirmed | Financial Conduct Authority 933675 |
Choosing between them
Pick Wealthify if offer matter most.
Pick Wealthyhood if cost, trust, and regulators matter most.
Side by side, item by item
| Portfolio types | Wealthify | Wealthyhood |
|---|---|---|
| ETF | No | Yes |
| ESG | Yes | No |
| Cash | Yes | Yes |
Where these facts come from
Wealthify
- wealthify.com: 9 facts, checked September 26, 2026
Wealthyhood
- wealthyhood.com: 7 facts, checked September 26, 2026
How they place
| Ranking | Wealthify | Wealthyhood |
|---|---|---|
| Stock and ETF brokers | 190 of 471 | 85 of 471 |
| Brokers for beginners | 54 of 88 | 29 of 88 |
| Robo-advisors | 81 of 151 | 23 of 151 |
Every fact side by side
| Fact | Wealthify | Wealthyhood |
|---|---|---|
| Legal entity | Wealthify Limited | Wealthyhood Europe AEPEY |
| Headquarters | United Kingdom | Greece |
| Founded | 2016 | Not confirmed |
| Support channels | Email, Chat, Phone, Help centreCovers more | Email, Help centre |
Brokers
| Fact | Wealthify | Wealthyhood |
|---|---|---|
| Minimum deposit | £1,000 | €1 |
| Stock trade fee | Not confirmed | €0 |
| Account fee | Not confirmed | €0 |
| Markets | Stocks, ETFs, Bonds, FundsCovers more | Stocks, ETFs |
| Features | Mobile app | Fractional shares, Mobile appCovers more |
| Pricing model | Low fees | Commission free |
| Audience | Beginners | Beginners, ExperiencedCovers more |
| Deposit and withdrawal fees | No fees for deposits, withdrawals or transfers | Free bank transfers; free card deposits up to EUR 2500 then 0.75% |
| Platforms | Web, iOS app, Android app | Web, iOS app, Android app |
| Interest on cash | Not confirmed | 2.36% |
Where each stands against the rest
| Fact | Wealthify | Wealthyhood | Median |
|---|---|---|---|
| Management fee | 0.6%highest quarter | Not confirmed | 0.345% |
Median across 86 listed brokers.
Pros and cons
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Wealthyhood
Pros
- Trading stocks and ETFs costs €0 and the account fee is €0
- A minimum deposit of €1 and a minimum investment of €1 keep entry small
- Fractional shares and a mobile app are both available, with access on Web, iOS app and Android app
Cons
- Support runs on email and help centre only, with no phone or live chat listed
- The range is limited to stocks and etfs
- Investor compensation sits at EU ICS up to EUR 20,000, below larger cash holdings
Who each suits
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Wealthyhood
Who it suits
- Greeks and British investors regulated in the UK and Greece, with the entity operating as Wealthyhood Europe AEPEY
- Beginners and experienced investors building a long term stock and ETF portfolio
- Small investors who want fractional shares and a low entry point
Who should look elsewhere
- Brokers wanting broader asset classes than stocks and etfs
- Traders who need phone or live chat support, since contact is limited to email and help centre
- Anyone holding a large cash balance, as cover stops at EU ICS up to EUR 20,000
Questions about each
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.
Wealthyhood
What does it cost to trade stocks and ETFs?+
Trading costs €0 and the account fee is €0, so there is no per trade charge or annual cost on the standard account. Wealthyhood runs a commission free model. The free bank transfers keep money moving in and out without a fee.
What is the minimum deposit and investment?+
The minimum deposit is €1 and the minimum investment is €1. That makes small, regular amounts workable, and fractional shares let a portion of a share be bought. The app and web platform both handle orders.
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