Dodl vs Wealthify - BrokerCue
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Broker Comparison

Dodl vs Wealthify

Compare Dodl and Wealthify side by side: fees, regulation, platforms.

Dodl

Dodl

Beginner long-term investors

Dodl is a mobile-only investing app from AJ Bell offering stocks, ETFs and ready-made funds across ISA, Lifetโ€ฆ

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and โ€ฆ

Head-to-head comparison

Dodl vs Wealthify
Feature Dodl Wealthify
Minimum deposit - -
Stock trading fee No dealing commission; stamp duty 0.50% on UK share purchases; PTM levy ยฃ1.50 on UK trades over ยฃ10,000 -
Regulators FCA FCA
Best for Beginner long-term investors Beginner and hands-off UK investors
Markets & account
Stocks
-
ETFs
-
Funds
Ready Made Portfolios
Isa
Sipp
Investment Plans
-
Savings Vaults
-

Pros & cons

Dodl

Dodl

Pros

  • Low 0.15% annual platform fee with no dealing commissions
  • Backed by AJ Bell, an FCA-regulated FTSE 250 company
  • Offers ISA, Lifetime ISA, SIPP and general investment account
  • Cash protected by FSCS up to ยฃ120,000; investment protection up to ยฃ85,000 per person per firm
  • Cash earns 3.80% AER variable interest in ISA and Lifetime ISA accounts while awaiting investment
  • Minimum investment of just ยฃ25 per month via direct debit
  • Clean, beginner-friendly mobile interface

Cons

  • App-only - no web browser access
  • Orders execute once daily at a fixed time, not in real time
  • Limited share selection of around 80 UK and US stocks
  • Minimum fee of ยฃ1 per month means 0.15% rate only applies above ยฃ8,000 invested
  • No demo account
  • No fractional shares
  • Direct share investments receive no FSCS protection
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to ยฃ85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum ยฃ1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
Dodl

Dodl

Dodl is a mobile-only investing app from AJ Bell offering stocks, ETFs and ready-made funds across ISA, Lifetime ISA, SIPP and GIA accounts with no dealing fees.

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Your capital is at risk. Other fees apply.

Not the right match?

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