Updated September 28, 2026 · BrokerCue Editorial Team
Dodl vs Wealthify
What sets them apart
| Compare |  Dodl |  Wealthify |
|---|---|---|
| Minimum deposit | £25Lower | £1,000 |
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Deposit and withdrawal fees | free deposits and withdrawals | No fees for deposits, withdrawals or transfers |
| Platforms | Dodl app | Web, iOS app, Android app |
| Account types | ISA, SIPP, LisaCovers more | ISA, SIPP |
| Stock trade fee | £0 | Not confirmed |
| Currency conversion fee | 0.75% | Not confirmed |
| Interest on cash | 3.8% | Not confirmed |
Same on both: Regulators (Financial Conduct Authority), Investor protection (FSCS up to GBP 85,000).
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Key differences
- Minimum deposit is lower at Dodl: £25 vs £1,000.
- Markets: only Wealthify offers Bonds.
- Platforms: only Dodl offers Dodl app.
- Platforms: only Wealthify offers Web, iOS app, Android app.
- Account types: only Dodl offers Lisa.
- Support channels: only Wealthify offers Phone.
- Pricing model: only Dodl offers Commission free.
Our verdict on each
Dodl
Dodl is an AJ Bell app aimed at UK beginners who want to sidestep dealing costs entirely. Stock trades cost £0 and cash earns 3.8%, so the saving comes from the fee-free model rather than from a richer market list.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | Dodl | Wealthify |
|---|---|---|
| Cost | 8.9Higher | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 9.2Stock trade fee of £0 across isa, sipp and lisa, plus free deposits and withdrawals, undercuts priced platforms. | 9.4Higher |
| Trust | 8.6 | 8.7Higher |
Feature by feature
| Markets | Dodl | Wealthify |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Bonds | No | Yes |
| Funds | Yes | Yes |
| Account types | Dodl | Wealthify |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | Yes | Yes |
| Lisa | Yes | No |
Where each is licensed and available
| Country | Dodl | Wealthify |
|---|---|---|
| United Kingdom | Not confirmed |
If neither fits
Capital.com has minimum deposit at £20, against £25 for Dodl and £1,000 for Wealthify.
Capital.com reviewWhere these facts come from
Dodl
- dodl.co.uk: 12 facts, checked September 26, 2026
- help.dodl.co.uk: 3 facts, checked September 26, 2026
Wealthify
- wealthify.com: 12 facts, checked September 26, 2026
How they place
| Ranking | Dodl | Wealthify |
|---|---|---|
| Stock and ETF brokers | 168 of 490 | 182 of 490 |
| Investment platforms and apps | 34 of 85 | 39 of 85 |
| Brokers for beginners | 47 of 88 | 54 of 88 |
| Stocks and shares ISA providers | 8 of 21 | 11 of 21 |
| SIPP providers | 7 of 22 | 10 of 22 |
Every fact side by side
| Fact | Dodl | Wealthify |
|---|---|---|
| Features | Mobile app | Mobile app |
| Pricing model | Commission free, Low feesCovers more | Low fees |
| Audience | Beginners | Beginners |
| Legal entity | AJ Bell | Wealthify Limited |
| Headquarters | Not confirmed | United Kingdom |
| Founded | Not confirmed | 2016 |
| Support channels | Email, Chat, Help centre | Email, Chat, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | Dodl | Wealthify | Median |
|---|---|---|---|
| Minimum deposit | £25at the median | £1,000highest quarter | £25 |
| Stock trade fee | £0at the median | Not confirmed | £0 |
| Currency conversion fee | 0.75%highest quarter | Not confirmed | 0.4% |
| Interest on cash | 3.8%highest quarter | Not confirmed | 3% |
Median across 34 listed brokers.
Pros and cons
Dodl
Pros
- Stock trades cost £0, the lowest stock trade fee recorded in this comparison
- free deposits and withdrawals means moving money in and out adds nothing to a portfolio
- Cash held with the account earns interest of 3.8% while you save for a purchase
Cons
- Cash interest of 3.8% is a variable rate, so the return on uninvested money can move
- Dealing runs on Dodl app only, which suits casual investors less well than a desktop platform
- Support runs on email, chat and help centre only, so there is no phone line for urgent account problems
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
Dodl
Who it suits
- UK beginners opening a first stocks, ETFs and funds portfolio
- Investors who want dealing fees at £0 and want to keep cash earning 3.8%
- Savers setting aside money in an ISA, SIPP or LISA before investing
Who should look elsewhere
- Traders who need a desktop dealing platform, because dealing sits on Dodl app
- Anyone wanting phone support, since help runs on email, chat and help centre
- Investors who trade often in foreign currency, where 0.75% charges apply
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Country by country
| Country | Dodl | Wealthify |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
Dodl
What does it cost to buy shares at Dodl?+
A stock trade costs £0, which is the figure that stands out on this platform. The pricing model is commission-free rather than low-fee, so dealing is designed to cost nothing. Money in and out is also free deposits and withdrawals, so a transfer adds nothing extra. The one charge to watch is 0.75% on currency conversion when you buy shares priced outside sterling.
Is my money protected at Dodl?+
Dodl is regulated by the Financial Conduct Authority, and eligible balances are covered by FSCS up to GBP 85,000. That protection is a stated limit on a claim to the firm, not a promise that investments cannot fall in value. The company operating the app is AJ Bell, so the account sits with an established UK provider rather than an offshore entity.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.