Updated September 28, 2026 · BrokerCue Editorial Team
Wealthfront vs Wealthify
Where Wealthfront and Wealthify differ
| Compare |  Wealthfront |  Wealthify |
|---|---|---|
| Management fee | 0.25%Lower | 0.6% |
| Minimum investment | $500 | £1,000 to £5,000 |
| Regulators | SIPC | Financial Conduct Authority |
| Investor protection | SIPC up to USD 500,000 | FSCS up to GBP 85,000 |
| Account types | IRA, Roth IRA, Joint | ISA, SIPP |
| Portfolio types | ETF, ESG, CashCovers more | ESG, Cash |
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Key differences
- Wealthfront scores higher overall: 9.1 vs 8.8.
- Regulators: only Wealthfront offers SIPC.
- Regulators: only Wealthify offers Financial Conduct Authority.
- Founded is lower at Wealthfront: 2011 vs 2016.
- Management fee is lower at Wealthfront: 0.25% vs 0.6%.
- Account types: only Wealthfront offers IRA, Roth IRA, Joint.
- Account types: only Wealthify offers ISA, SIPP.
- Portfolio types: only Wealthfront offers ETF.
- Support channels: only Wealthify offers Chat.
Our verdict on each
Wealthfront
Wealthfront suits beginners who want their portfolio run for them, with a management fee of 0.25% on automated portfolios and a deposit starting at $1. Commission-free dealing at $0 and free instant withdrawals keep running costs low, though the managed minimum is higher than some rivals.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | Wealthfront | Wealthify |
|---|---|---|
| Cost | 9.0HigherCash pays 3.55%, the account fee is $0 and the management fee of 0.25% sits below 0.4% for robo-advisors here. | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 9.5Higher | 9.4 |
| Trust | 9.1Higher | 8.7 |
Cost in a real example
10,000 invested for a year
Wealthfront
25
0.25% of 10,000
Wealthify
60
0.6% of 10,000
Wealthfront comes out 35 lower in this example.
Worked out from the stated prices and rates; your own total depends on how you use it. Facts checked September 26, 2026.
Feature by feature
| Portfolio types | Wealthfront | Wealthify |
|---|---|---|
| ETF | Yes | No |
| ESG | Yes | Yes |
| Cash | Yes | Yes |
| Account types | Wealthfront | Wealthify |
|---|---|---|
| ISA | No | Yes |
| SIPP | No | Yes |
| IRA | Yes | No |
| Roth IRA | Yes | No |
| Joint | Yes | No |
Sources behind this comparison
Wealthfront
- wealthfront.com: 7 facts, checked September 26, 2026
- sipc.org: 3 facts, checked September 26, 2026
Wealthify
- wealthify.com: 9 facts, checked September 26, 2026
How they place
| Ranking | Wealthfront | Wealthify |
|---|---|---|
| Stock and ETF brokers | 129 of 471 | 190 of 471 |
| Investment platforms and apps | 27 of 86 | 40 of 86 |
| Brokers for beginners | 35 of 88 | 54 of 88 |
| Robo-advisors | 47 of 151 | 81 of 151 |
Every fact side by side
| Fact | Wealthfront | Wealthify |
|---|---|---|
| Legal entity | WEALTHFRONT BROKERAGE LLC | Wealthify Limited |
| Headquarters | United States | United Kingdom |
| Founded | 2011Lower | 2016 |
| Support channels | Email, Phone, Help centre | Email, Chat, Phone, Help centreCovers more |
Brokers
| Fact | Wealthfront | Wealthify |
|---|---|---|
| Minimum deposit | $1 | £1,000 |
| Stock trade fee | $0 | Not confirmed |
| Account fee | $0 | Not confirmed |
| Markets | Stocks, ETFs, Bonds, Funds | Stocks, ETFs, Bonds, Funds |
| Features | Fractional shares, Mobile appCovers more | Mobile app |
| Pricing model | Commission free | Low fees |
| Audience | Beginners | Beginners |
| Deposit and withdrawal fees | Free instant withdrawals | No fees for deposits, withdrawals or transfers |
| Platforms | Web, iOS app, Android app | Web, iOS app, Android app |
| Interest on cash | 3.55% | Not confirmed |
Where each stands against the rest
| Fact | Wealthfront | Wealthify | Median |
|---|---|---|---|
| Management fee | 0.25%below the median | 0.6%highest quarter | 0.345% |
Median across 86 listed brokers.
Pros and cons
Wealthfront
Pros
- Trading is commission-free, with a stock trade fee of $0 on share dealing.
- The cash account fee is $0, and the management fee on automated portfolios is 0.25%.
- A minimum deposit of $1 and fractional shares make it easy to spread small amounts across stocks, etfs and bonds.
Cons
- Support runs on email, phone and help centre only, which narrows the options for anyone who wants live chat.
- Managed portfolios need $500 to open, well above the typical entry point across the brokers listed here (€25).
- Asset choice stops at stocks, etfs and bonds, so the product list suits long-term holders more than active traders.
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
Wealthfront
Who it suits
- Beginners, since the audience is listed as beginners and the deposit and fee levels keep the entry small.
- US savers building retirement or shared accounts, with ira, roth ira and joint on offer.
- Long-term holders who want a robo portfolio alongside cash, reachable from Web, iOS app and Android app.
Who should look elsewhere
- Anyone who needs a lower floor for managed investing: Axos Invest starts at $100, against $500 here.
- Readers after a plan fee rather than a robo charge, since Vivid Standard charges 0.5% to 1.5%.
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Current offers
Wealthfront
Current offer
Bonus
Cash Account APY Boost: up to 4.45% APY (3.55% base APY as of 09/18/2026)
APY Boost applies up to a $150,000 balance; 3.55% base APY as of 09/18/2026, provided by program banks and subject to change; funds held at program banks
Source, checked September 26, 2026
Country by country
| Country | Wealthfront | Wealthify |
|---|---|---|
| United States | Yes | No |
Questions about each
Wealthfront
What does Wealthfront charge to manage my portfolio?+
The management fee is 0.25% on automated portfolios, while the cash account fee is $0. Stock trade fees are $0, so for most readers the robo charge is the only recurring cost to weigh against a rival's plan fee.
How much do I need to get started?+
The minimum deposit is $1, so an account can be opened with a small transfer, and instant withdrawals are free if plans change. An automated portfolio needs $500 to open, which is the figure most readers should compare with other robo-advisors.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.
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