EasyEquities vs Wealthify - BrokerCue
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Broker Comparison

EasyEquities vs Wealthify

Compare EasyEquities and Wealthify side by side: fees, regulation, platforms.

EasyEquities

EasyEquities

Beginner investors in South Africa

EasyEquities is a South African investment platform offering fractional shares, ETFs, stocks, crypto and tax-…

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and …

Head-to-head comparison

EasyEquities vs Wealthify
Feature EasyEquities Wealthify
Minimum deposit - -
Stock trading fee 0.25% per trade; minimum charge applies -
Regulators FSCA FCA
Best for Beginner investors in South Africa Beginner and hands-off UK investors
Markets & account
Stocks
-
ETFs
-
Crypto
-
Fractional Shares
-
Funds
Ready Made Portfolios
Investment Plans
Money Market Funds
-
Multi Currency
-
Demo Account
-
Isa
-
Sipp
-
Savings Vaults
-

Pros & cons

EasyEquities

EasyEquities

Pros

  • No minimum deposit required
  • No inactivity fee
  • Thrive platform fee (R25/month) is waived for active users and exempt groups
  • 0.25% trading commission is low relative to traditional SA brokers
  • Fractional Share Rights allow investing with small amounts
  • Demo account provided automatically (R100,000 ZAR and $10,000 USD)
  • Multi-currency accounts (ZAR, USD, AUD, GBP, EUR)
  • Tax-Free Savings Account (TFSA) and retirement annuity options

Cons

  • R25/month Thrive platform fee applies to users below Thrive Level 3
  • Currency conversion fee applies when moving funds between currency accounts
  • Per-asset fee when transferring account to another broker
  • Research and charting tools are basic compared to specialist platforms
  • Customer support does not offer live chat; response times reported as slow
  • Fractional shares are held as Fractional Share Rights, not direct share ownership
  • Limited advanced order types for active traders
  • Primarily suited to South African investors; international account options are more limited
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to £85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum £1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
EasyEquities

EasyEquities

EasyEquities is a South African investment platform offering fractional shares, ETFs, stocks, crypto and tax-free accounts with no minimum deposit, 0.25% commissions, and a waivable R25/month platform fee.

Visit EasyEquities Read review

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Visit Wealthify Read review

Your capital is at risk. Other fees apply.

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