Updated October 13, 2026 · BrokerCue Editorial Team
EasyEquities vs Wealthify
Facts checked September 26, 2026.
EasyEquities vs Wealthify: the differences
| Compare |  EasyEquities |  Wealthify |
|---|---|---|
| Minimum deposit | ZAR 0 | £1,000 |
| Markets | Stocks, ETFs, Crypto | Stocks, ETFs, Bonds, Funds |
| Deposit and withdrawal fees | Deposits free; withdrawal fee not listed | No fees for deposits, withdrawals or transfers |
| Platforms | EasyEquities App | Web, iOS app, Android app |
| Regulators | Not confirmed | Financial Conduct Authority |
| Investor protection | Not confirmed | FSCS up to GBP 85,000 |
| Currency conversion fee | 0.5% | Not confirmed |
| Account types | Not confirmed | ISA, SIPP |
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Key differences
- Markets: only EasyEquities offers Crypto.
- Markets: only Wealthify offers Bonds, Funds.
- Platforms: only EasyEquities offers EasyEquities App.
- Platforms: only Wealthify offers Web, iOS app, Android app.
- Support channels: only Wealthify offers Email, Chat, Phone.
- Features: only EasyEquities offers Crypto, Fractional shares.
Our verdict on each
EasyEquities
EasyEquities in South Africa gives retail investors an online route into local and international shares, crypto, property and ETFs alongside research and planning tools. For newcomers building a diverse portfolio in small steps, it keeps shareholding and managed bundles in one place.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | EasyEquities | Wealthify |
|---|---|---|
| Cost | 9.3Higher | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 8.5 | 9.4Higher |
| Trust | Not confirmed | 8.7 |
How they place
| Ranking | EasyEquities | Wealthify |
|---|---|---|
| Stock and ETF brokers | 306 of 471 | 190 of 471 |
Feature by feature
| Markets | EasyEquities | Wealthify |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Crypto | Yes | No |
| Bonds | No | Yes |
| Funds | No | Yes |
Pick EasyEquities if, pick Wealthify if
Pick EasyEquities if cost matter most.
Pick Wealthify if offer matter most.
Where these facts come from
EasyEquities
- easyequities.co.za: 8 facts, checked September 26, 2026
Wealthify
- wealthify.com: 12 facts, checked September 26, 2026
Every fact side by side
| Fact | EasyEquities | Wealthify |
|---|---|---|
| Features | Crypto, Fractional shares, Mobile appCovers more | Mobile app |
| Pricing model | Low fees | Low fees |
| Audience | Not confirmed | Beginners |
| Legal entity | Not confirmed | Wealthify Limited |
| Headquarters | Not confirmed | United Kingdom |
| Founded | Not confirmed | 2016 |
| Support channels | Help centre | Email, Chat, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | EasyEquities | Wealthify | Median |
|---|---|---|---|
| Currency conversion fee | 0.5%above the median | Not confirmed | 0.45% |
Median across 38 listed brokers.
Pros and cons
EasyEquities
Pros
- Access to local and international shares in one portfolio
- Fractional access to curated properties alongside shares and crypto
- Themed ETFs and curated bundles managed by professional managers
Cons
- Online only access with no branch service for in person help
- Bundle and managed portfolios mean less direct control for some
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
EasyEquities
Who it suits
- Investors seeking local and international shares together
- Savers wanting property, crypto and ETFs in one place
- Beginners who like guided plans and research tools
Who should look elsewhere
- People who prefer branch based investing in person
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Questions about each
EasyEquities
Which products does EasyEquities cover?+
EasyEquities covers local and international shares, crypto assets, selected properties and exchange traded funds. It also provides curated collections and customised investment plans. Research tools help investors review options before they commit.
How does property investing work?+
Investors select from properties chosen by an expert panel and hold a fraction of each asset. Returns can come through rental distributions and changes in property value over time. The structure allows property exposure without buying a whole building.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.
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