Updated September 28, 2026 · BrokerCue Editorial Team
ModernAdvisor vs Wealthify
ModernAdvisor vs Wealthify: the differences
| Compare |  ModernAdvisor |  Wealthify |
|---|---|---|
| Management fee | 0.2% to 0.9%Lower | 0.6% |
| Minimum investment | CA$1,000 to CA$5,000 | £1,000 to £5,000 |
| Regulators | Provincial securities commissions (registered portfolio manager in all Canadian provinces) | Financial Conduct Authority |
| Portfolio types | ETF, ESG, CashCovers more | ESG, Cash |
| Investor protection | Not confirmed | FSCS up to GBP 85,000 |
| Account types | Not confirmed | ISA, SIPP |
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Key differences
- ModernAdvisor scores higher overall: 8.9 vs 8.8.
- Regulators: only ModernAdvisor offers Provincial securities commissions (registered portfolio manager in all Canadian provinces).
- Regulators: only Wealthify offers Financial Conduct Authority.
- Management fee is lower at ModernAdvisor: 0.2% to 0.9% vs 0.6%.
- Portfolio types: only ModernAdvisor offers ETF.
- Support channels: only Wealthify offers Chat.
Our verdict on each
ModernAdvisor
Modern Advisor is a Canadian automated adviser for savers who want a managed ETF portfolio handled for them, not a place to trade. Costs suit steady monthly investors, but a 0.2% to 0.9% management fee and a CAD 1,000 to CAD 5,000 minimum ask for a real pot before you start.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | ModernAdvisor | Wealthify |
|---|---|---|
| Cost | 9.0HigherManagement fees of 0.2% to 0.9% sit above the robo-advisor median of 0.35%, with a CAD 1,000 to CAD 5,000 entry point. | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 9.2 | 9.4Higher |
| Trust | 8.7 | 8.7 |
Feature by feature
| Portfolio types | ModernAdvisor | Wealthify |
|---|---|---|
| ETF | Yes | No |
| ESG | Yes | Yes |
| Cash | Yes | Yes |
How they place
| Ranking | ModernAdvisor | Wealthify |
|---|---|---|
| Stock and ETF brokers | 165 of 471 | 190 of 471 |
| Robo-advisors | 65 of 151 | 81 of 151 |
Every fact side by side
| Fact | ModernAdvisor | Wealthify |
|---|---|---|
| Legal entity | Modern Advisor Canada Inc. | Wealthify Limited |
| Headquarters | Canada | United Kingdom |
| Founded | Not confirmed | 2016 |
| Support channels | Email, Phone, Help centre | Email, Chat, Phone, Help centreCovers more |
Brokers
| Fact | ModernAdvisor | Wealthify |
|---|---|---|
| Minimum deposit | Not confirmed | £1,000 |
| Markets | ETFs | Stocks, ETFs, Bonds, FundsCovers more |
| Features | Not confirmed | Mobile app |
| Pricing model | Not confirmed | Low fees |
| Audience | Not confirmed | Beginners |
| Deposit and withdrawal fees | Not confirmed | No fees for deposits, withdrawals or transfers |
| Platforms | Not confirmed | Web, iOS app, Android app |
Where each stands against the rest
| Fact | ModernAdvisor | Wealthify | Median |
|---|---|---|---|
| Management fee | 0.2% to 0.9%below the median | 0.6%highest quarter | 0.35 |
Median across 87 listed brokers.
Pros and cons
ModernAdvisor
Pros
- One predictable charge: a management fee of 0.2% to 0.9% rather than a commission on every trade
- Registered as a portfolio manager with the provincial securities commissions in all Canadian provinces
- Portfolio choice covers ETF, ESG and cash options, so risk can be adjusted over time
Cons
- A CAD 1,000 to CAD 5,000 minimum is well above the robo-advisor median of €60.06
- The 0.2% to 0.9% fee is above the robo-advisor median of 0.35%
- Shares are not among its markets, which cover etfs
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
ModernAdvisor
Who it suits
- Canadian residents with a lump sum who would rather not choose investments themselves
- Investors who want ESG or cash portfolios alongside the core ETF option
- People who prefer one ongoing charge to per-trade commissions
Who should look elsewhere
- Anyone wanting to trade shares, as Modern Advisor covers ETFs only
- Small investors building a portfolio slowly, held back by the CAD 1,000 to CAD 5,000 minimum
- Readers in the UK and Europe, since the minimum is set in Canadian dollars and the firm is registered as a portfolio manager in all Canadian provinces
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Country by country
| Country | ModernAdvisor | Wealthify |
|---|---|---|
| Canada | Yes | No |
Questions about each
ModernAdvisor
What does Modern Advisor charge to manage my money?+
Modern Advisor charges a management fee of 0.2% to 0.9%, taken as a set ongoing rate rather than a commission per trade. Robo-advisors across the comparison table charge a median of 0.35%, so read the two against each other before you commit.
How much do I need to start investing?+
The minimum investment is CAD 1,000 to CAD 5,000. That sits well above the robo-advisor median of €60.06, so Modern Advisor is aimed at savers with a sum already put aside rather than those building a portfolio slowly.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.
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