Updated September 28, 2026 · BrokerCue Editorial Team
Plum vs Wealthify
Where Plum and Wealthify differ
| Compare |  Plum |  Wealthify |
|---|---|---|
| Minimum deposit | £2Lower | £1,000 |
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Platforms | Mobile app | Web, iOS app, Android app |
| Account types | ISA, SIPP, LisaCovers more | ISA, SIPP |
| Stock trade fee | £0 | Not confirmed |
| Account fee | £0 | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | No fees for deposits, withdrawals or transfers |
Same on both: Regulators (Financial Conduct Authority), Investor protection (FSCS up to GBP 85,000).
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Key differences
- Plum scores higher overall: 8.9 vs 8.8.
- Minimum deposit is lower at Plum: £2 vs £1,000.
- Markets: only Wealthify offers Bonds.
- Platforms: only Plum offers Mobile app.
- Platforms: only Wealthify offers Web, iOS app, Android app.
- Account types: only Plum offers Lisa.
- Support channels: only Wealthify offers Chat, Phone.
- Features: only Plum offers Fractional shares.
- Pricing model: only Plum offers Commission free.
- Pricing model: only Wealthify offers Low fees.
Our verdict on each
Plum
Plum is a UK app aimed at beginners who want to start small and pay nothing to hold or trade. Stocks, ETFs and funds sit behind fractional shares, the account fee is £0 and the minimum deposit is £2, so small amounts can be put to work in a SIPP, ISA or LISA.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | Plum | Wealthify |
|---|---|---|
| Cost | 9.3HigherStock dealing is £0, the account fee is £0 and management fees run 0.15% to 0.6% on portfolios. | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 8.9 | 9.4Higher |
| Trust | 8.5 | 8.7Higher |
How they place
| Ranking | Plum | Wealthify |
|---|---|---|
| Stock and ETF brokers | 160 of 490 | 182 of 490 |
| Investment platforms and apps | 33 of 85 | 39 of 85 |
| Brokers for beginners | 43 of 88 | 54 of 88 |
| Robo-advisors | 66 of 153 | 80 of 153 |
| Stocks and shares ISA providers | 7 of 21 | 11 of 21 |
| SIPP providers | 6 of 22 | 10 of 22 |
Side by side, item by item
| Markets | Plum | Wealthify |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Bonds | No | Yes |
| Funds | Yes | Yes |
| Account types | Plum | Wealthify |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | Yes | Yes |
| Lisa | Yes | No |
Pick Plum if, pick Wealthify if
Pick Plum if cost, minimum deposit, and account types matter most.
Pick Wealthify if offer and markets matter most.
Also worth a look
Spreadex has minimum deposit at £0, against £2 for Plum and £1,000 for Wealthify.
Spreadex reviewEvery fact side by side
| Fact | Plum | Wealthify |
|---|---|---|
| Features | Fractional shares, Mobile appCovers more | Mobile app |
| Pricing model | Commission free | Low fees |
| Audience | Beginners | Beginners |
| Legal entity | Plum Fintech Limited | Wealthify Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 2016 | 2016 |
| Support channels | Email, Help centre | Email, Chat, Phone, Help centreCovers more |
Robo-advisors
| Fact | Plum | Wealthify |
|---|---|---|
| Management fee | 0.15% to 0.6%Lower | 0.6% |
| Minimum investment | £1Lower | £1,000 to £5,000 |
| Portfolio types | ETF, Cash | ESG, Cash |
Where each stands against the rest
| Fact | Plum | Wealthify | Median |
|---|---|---|---|
| Minimum deposit | £2below the median | £1,000highest quarter | £25 |
| Stock trade fee | £0at the median | Not confirmed | £0 |
| Account fee | £0at the median | Not confirmed | £0 |
Median across 16 listed brokers.
Pros and cons
Plum
Pros
- Stock trades cost £0 and the account fee is £0, so holding and dealing carry no charge.
- The account opens from £2 and the smallest investment is £1, which suits small regular amounts.
- Fractional shares on a Mobile app let a small sum hold part of a share rather than a whole one.
Cons
- Support runs on email and help centre only, so an urgent question waits for a written answer.
- The market list is stocks, etfs and funds and portfolio types run to etf and cash, so the account is narrow beside a full trading platform.
- The minimum deposit of £2 ranks 89 of 213, and CFI lists a minimum deposit of $0.
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
Plum
Who it suits
- Beginners who want a SIPP, ISA or LISA going from a first deposit of £2.
- Investors who want to pick their own shares and are content with portfolio types of etf and cash.
- Readers who care most about the cost of a trade, since dealing is £0 and the account fee is £0.
Who should look elsewhere
- Anyone wanting a lower floor than the £2 minimum, since CFI lists a minimum deposit of $0.
- Readers comparing purely on dealing costs, since eToro also charges $0 for a stock trade.
- People who want to fund from a higher starting amount: Vantage lists a minimum deposit of $5.
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Questions about each
Plum
How much does it cost to use Plum?+
Stock trades cost £0 and the account fee is £0, so there is no dealing charge and no annual subscription to pay. The cost that can appear is the management fee of 0.15% to 0.6% on portfolios, which applies to the managed side rather than to every account. On the cost of holding and dealing, Plum sits at the cheap end of the field.
Is Plum regulated, and is my money protected?+
Plum is regulated by the Financial Conduct Authority, and the account is held with Plum Fintech Limited. The stated investor protection is FSCS up to GBP 85,000, which is the compensation available if the firm cannot pay a valid claim. That is the standard UK arrangement for a firm holding investments, and it is the part to check before depositing.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.