Empower Personal Dashboard vs Wealthify

Empower Personal Dashboard

Who it suits

• US savers building a retirement account who want it run for them at no annual charge.
• People who prefer ETF and cash portfolios over picking their own shares.
• Long-term investors content with a conventional asset range.

Who should look elsewhere

• eToro, where the managed portfolios start at $500.
• Vivid Standard, which charges a management fee of 0.5% to 1.5%.
• Axos Invest, where managed portfolios start at $100.

Wealthify

Who it suits

• Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
• Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
• Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.

Who should look elsewhere

• Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
• Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
• Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.