Updated September 29, 2026 · BrokerCue Editorial Team
eToro vs Wealthify
eToro vs Wealthify: the differences
| Compare |  eToro |  Wealthify |
|---|---|---|
| Markets | Stocks, ETFs, Forex, CFDs, Crypto, Futures | Stocks, ETFs, Bonds, Funds |
| Regulators | Cyprus Securities and Exchange Commission (CySEC), SIPC | Financial Conduct Authority |
| Investor protection | EU ICS up to EUR 20,000 | FSCS up to GBP 85,000 |
| Account types | ISA | ISA, SIPPCovers more |
| Minimum deposit | Not confirmed | £1,000 |
| Stock trade fee | $0 | Not confirmed |
| Account fee | $0 | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | No fees for deposits, withdrawals or transfers |
| Platforms | Not confirmed | Web, iOS app, Android app |
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Key differences
- eToro scores higher overall: 9.2 vs 8.8.
- Regulators: only eToro offers Cyprus Securities and Exchange Commission (CySEC), SIPC.
- Regulators: only Wealthify offers Financial Conduct Authority.
- Founded is lower at eToro: 2007 vs 2016.
- Markets: only eToro offers Forex, CFDs, Crypto.
- Markets: only Wealthify offers Bonds, Funds.
- Account types: only Wealthify offers SIPP.
- Support channels: only Wealthify offers Email, Chat, Phone.
- Features: only eToro offers Crypto, Demo account, Fractional shares.
- Pricing model: only eToro offers Commission free.
Our verdict on each
eToro
eToro suits readers who want to hold shares, ETFs, crypto, forex and CFDs in one app without paying commission on trades. Costs look light on the standard account, with a stock trade fee of $0 and account fee of $0, though the account fee applies to the virtual portfolio rather than every standard account.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | eToro | Wealthify |
|---|---|---|
| Cost | 9.3HigherCommission-free pricing with a stock trade fee of $0 and account fee of $0, but currency conversion on non-USD balances sits outside that headline. | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 8.8 | 9.4Higher |
| Trust | 9.3Higher | 8.7 |
Side by side, item by item
| Markets | eToro | Wealthify |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Forex | Yes | No |
| CFDs | Yes | No |
| Futures | Yes | No |
| Crypto | Yes | No |
| Bonds | No | Yes |
| Funds | No | Yes |
| Account types | eToro | Wealthify |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | No | Yes |
What we checked
eToro
- etoro.com: 9 facts, checked September 26, 2026
- esma.europa.eu: 4 facts, checked September 26, 2026
Wealthify
- wealthify.com: 12 facts, checked September 26, 2026
How they place
| Ranking | eToro | Wealthify |
|---|---|---|
| Stock and ETF brokers | 6 of 471 | 190 of 471 |
| Brokers for beginners | 2 of 88 | 54 of 88 |
| Robo-advisors | 2 of 151 | 81 of 151 |
Every fact side by side
| Fact | eToro | Wealthify |
|---|---|---|
| Features | Crypto, Demo account, Fractional shares, Copy trading, Mobile appCovers more | Mobile app |
| Pricing model | Commission free | Low fees |
| Audience | Beginners | Beginners |
| Legal entity | eToro (Europe) Ltd | Wealthify Limited |
| Headquarters | Cyprus | United Kingdom |
| Founded | 2007Lower | 2016 |
| Support channels | Help centre | Email, Chat, Phone, Help centreCovers more |
Robo-advisors
| Fact | eToro | Wealthify |
|---|---|---|
| Management fee | 0%Lower | 0.6% |
| Minimum investment | $500 | £1,000 to £5,000 |
| Portfolio types | ETF, ESG, Cash, CryptoCovers more | ESG, Cash |
Where each stands against the rest
| Fact | eToro | Wealthify | Median |
|---|---|---|---|
| Minimum deposit | Not confirmed | £1,000highest quarter | £20 |
| Stock trade fee | $0at the median | Not confirmed | $0 |
| Account fee | $0at the median | Not confirmed | $0 |
Median across 91 listed brokers.
Pros and cons
eToro
Pros
- No commission on share dealing: stock trade fees are $0
- No account fee on the standard dealing account: $0
- Regulated in Cyprus by the Cyprus Securities and Exchange Commission, and a SIPC member in the US
Cons
- A separate management fee of 0% applies to the managed portfolio service, so headline dealing costs are not the whole bill
- Support runs on help centre only, so there is no stated phone or live chat route for account problems
- The same commission-free model at XTB comes with a stated stock trade fee of €0, so commission alone does not separate the two
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
eToro
Who it suits
- Beginners who want commission-free share dealing plus fractional shares
- Readers who want stocks, ETFs, crypto, forex and CFDs in one place
- Anyone saving in a currency other than US dollars who wants to watch the cost of conversion
Who should look elsewhere
- Readers who want a stated phone or live chat support channel, since support runs on help centre
- Day traders who judge a broker on spreads alone, as no spread figure is listed
- Anyone wanting managed portfolios at no cost, since the management fee is 0%
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Questions about each
eToro
What does it cost to buy shares with eToro?+
The stock trade fee is $0, and the account fee is $0. Both sit at the low end of the market, and eToro is ranked at 1 on trade fees and 1 on account fees among the brands compared here. Currency conversion can still apply if your balance is not in the account currency.
Is there an account fee on the standard eToro account?+
The account fee is $0 for the standard dealing account, which is why eToro places at 1 out of 138 brands on that measure. The managed portfolio service is charged differently, at a management fee of 0%, so treat the dealing and portfolio costs as two separate lines.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.
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