eToro vs Wealthify - BrokerCue
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Broker Comparison

eToro vs Wealthify

Compare eToro and Wealthify side by side: fees, regulation, platforms.

eToro

eToro

Social, multi-asset investors

eToro is a multi-asset platform with stocks, ETFs, crypto, CFDs, CopyTrader, Smart Portfolios and a free $100…

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and …

Head-to-head comparison

eToro vs Wealthify
Feature eToro Wealthify
Minimum deposit - -
Stock trading fee $1 or $2 may apply when opening and closing a stock position -
Regulators CySEC, FCA, ASIC, FSAS, FSRA FCA
Best for Social, multi-asset investors Beginner and hands-off UK investors
Markets & account
Stocks
-
ETFs
-
Forex
-
CFDs
-
Crypto
-
Options
-
Futures
-
Fractional Shares
-
Investment Plans
Ready Made Portfolios
Margin
-
Multi Currency
-
Demo Account
-
Isa
Sipp
-
Funds
-
Savings Vaults
-

Pros & cons

eToro

eToro

Pros

  • No account opening fee
  • No management fee
  • No inactivity fee
  • Commission-free ETF trading
  • Free $100,000 demo account
  • CopyTrader replicates other investors
  • No extra fees for CopyTrader
  • No conversion fees on same-currency local accounts

Cons

  • USD account withdrawals cost $5
  • Stock commission of $1-$2 per trade
  • Crypto starts at 1.00% for Bronze, Silver and Gold
  • Crypto transfers to wallet cost 2%
  • Selling crypto in the wallet costs 0.6% - 1%
  • Some non-leveraged stock positions execute as CFDs
  • Some non-leveraged ETF positions execute as CFDs
  • Crypto not covered by ICF or FSCS
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to £85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum £1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
eToro

eToro

eToro is a multi-asset platform with stocks, ETFs, crypto, CFDs, CopyTrader, Smart Portfolios and a free $100,000 demo account.

Visit eToro Read review

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Visit Wealthify Read review

Your capital is at risk. Other fees apply.

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