Updated September 29, 2026 · BrokerCue Editorial Team
AJ Bell vs NAGA
Where AJ Bell and NAGA differ
| Compare |  AJ Bell |  NAGA |
|---|---|---|
| Minimum deposit | £25 | €50 |
| Stock trade fee | £5 | €3 |
| Markets | Stocks, ETFs, Bonds, Funds | Stocks, ETFs, Forex, CFDs, Futures, Crypto |
| Regulators | Financial Conduct Authority (FCA) | Cyprus Securities and Exchange Commission |
| Investor protection | FSCS up to GBP 85,000 | EU ICS up to EUR 20,000 |
| Deposit and withdrawal fees | Free withdrawals | No withdrawal fee |
| Platforms | Web platform, Mobile app | iOS, Android, Web, MetaTrader 5 |
| Account fee | £3.50 | Not confirmed |
| Retail accounts that lose money | Not confirmed | 70.45% |
| Currency conversion fee | 0.75% | Not confirmed |
| Account types | ISA, SIPP, Lisa, Jisa | Not confirmed |
| Interest on cash | Not confirmed | 2.4% |
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Key differences
- Regulators: only AJ Bell offers Financial Conduct Authority (FCA).
- Regulators: only NAGA offers Cyprus Securities and Exchange Commission.
- NAGA is available in 29 more countries.
- Markets: only AJ Bell offers Bonds, Funds.
- Markets: only NAGA offers Forex, CFDs, Futures.
- Platforms: only AJ Bell offers Web platform, Mobile app.
- Platforms: only NAGA offers iOS, Android, Web.
- Features: only NAGA offers Crypto, Copy trading.
Our verdict on each
AJ Bell
AJ Bell pairs a flat £3.50 with FCA regulation and FSCS up to GBP 85,000 of cover, so it suits UK savers who want four wrapper types. Deals in shares cost £5 and currency conversion adds 0.75%, which leaves it short of the cheapest names on our data.
NAGA
NAGA suits mobile copy traders who want stocks, ETFs, forex, CFDs, futures and crypto alongside social features in the same app. Opening starts at €50, while stock trades carry €3, so active share buyers should weigh costs against broader choice.
Score breakdown
| Area | AJ Bell | NAGA |
|---|---|---|
| Cost | 8.4A flat annual fee of £3.50 and £5 a dealing sit mid-table, while currency conversion costs 0.75%. | 8.5HigherStock trades cost €3; withdrawals show No withdrawal fee. |
| Offer | 9.2Higher | 9.1Coverage spans stocks, ETFs and forex via iOS, Android and Web for desktop plus mobile. |
| Trust | 8.6Higher | 8.5Cover sits at EU ICS up to EUR 20,000 under Cyprus oversight. |
Side by side, item by item
| Markets | AJ Bell | NAGA |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Forex | No | Yes |
| CFDs | No | Yes |
| Futures | No | Yes |
| Crypto | No | Yes |
| Bonds | Yes | No |
| Funds | Yes | No |
Where they rank in our lists
| Ranking | AJ Bell | NAGA |
|---|---|---|
| Stock and ETF brokers | 193 of 471 | 4 of 471 |
Availability and regulation
| Country | AJ Bell | NAGA |
|---|---|---|
| Cyprus | Not confirmed | |
| United Kingdom | Not confirmed |
Additional countries for AJ Bell: 1. Additional countries for NAGA: 30.
Sources behind this comparison
AJ Bell
- ajbell.co.uk: 15 facts, checked September 26, 2026
NAGA
- naga.com: 5 facts, checked September 28, 2026
- nagamarkets.zendesk.com: 5 facts, checked September 28, 2026
Every fact side by side
| Fact | AJ Bell | NAGA |
|---|---|---|
| Features | Mobile app | Crypto, Copy trading, Mobile appCovers more |
| Pricing model | Low fees | Not confirmed |
| Legal entity | AJ Bell | Not confirmed |
| Headquarters | United Kingdom | Not confirmed |
| Support channels | Chat, Help centre | Not confirmed |
Where each stands against the rest
| Fact | AJ Bell | NAGA | Median |
|---|---|---|---|
| Account fee | £3.50above the median | Not confirmed | £0 |
| Retail accounts that lose money | Not confirmed | 70.45%below the median | 72.05% |
| Currency conversion fee | 0.75%highest quarter | Not confirmed | 0.45% |
| Interest on cash | Not confirmed | 2.4%below the median | 3% |
Median across 47 listed brokers.
Pros and cons
AJ Bell
Pros
- Four account types in one place: isa, sipp and lisa.
- Regulated by the Financial Conduct Authority (FCA), with FSCS up to GBP 85,000 of cover on eligible money.
- A flat £3.50 annual charge against a market median of €0.
Cons
- Dealing shares costs £5, where eToro charges $0.
- The account fee places AJ Bell 111 of 138 brands on our data.
- Support runs on chat and help centre only, with no phone line listed.
NAGA
Pros
- Access stocks, ETFs and forex under a single login, covering shares through crypto for varied strategies.
- Trade via iOS, Android and Web, with MetaTrader 5 plus mobile apps for flexible order management.
- Withdrawals show No withdrawal fee, helped by No withdrawal fee for cost clarity.
Cons
- Stock trade fee sits at €3, which can weigh on frequent share buyers versus lower fee rivals.
- Support runs on help centre only, so help stays inside help centre without live chat or phone.
- Entry starts at €50, above ActivTrades at $0 for very small starters.
Who each suits
AJ Bell
Who it suits
- You want an FCA-regulated broker with FSCS up to GBP 85,000 behind the account and do not need the lowest dealing cost.
- Your saving changes shape over time and you want ISA, SIPP, LISA and Junior ISA under one roof, since isa, sipp and lisa all sit here.
- You are a regular UK investor who prefers a flat £3.50 to a percentage-based platform charge.
Who should look elsewhere
- You trade very often, because eToro charges $0 on stock deals against £5 here.
- You are starting with almost nothing, since Vantage takes $5 and CFI takes $0 against the £25 asked for here.
- You want phone support, as AJ Bell lists chat and help centre and nothing wider.
NAGA
Who it suits
- Social traders who follow others and want futures plus crypto alongside shares may prefer NAGA over eToro.
- Mobile led investors starting at €50 who accept €3 may prefer NAGA over ActivTrades.
Who should look elsewhere
- Cost sensitive share buyers who want lower ticket fees than €3 may prefer XTB.
- Traders wanting phone or live chat beyond help centre may prefer ActivTrades.
Country by country
| Country | AJ Bell | NAGA |
|---|---|---|
| Austria | No | Yes |
| Belgium | No | Yes |
| Bulgaria | No | Yes |
| Croatia | No | Yes |
| Cyprus | No | Yes |
| Czechia | No | Yes |
| Denmark | No | Yes |
| Estonia | No | Yes |
8 of 31 countries where either is available.
Questions about each
AJ Bell
What does AJ Bell charge to hold an account?+
The account fee is a flat £3.50 a year. That sits above the market median of €0 and well below the €219.24 at the expensive end of our data, so it is a mid-range holding cost rather than a free account.
How much does it cost to buy shares?+
A dealing in shares costs £5. The market median is €0 and the highest figure on our data is €17.54, so frequent dealing adds up quickly and investors who trade rarely feel it least.
NAGA
What does NAGA charge for stock trades and withdrawals?+
Stock orders carry €3 per trade, and funding shows No withdrawal fee for withdrawals. Share buyers who trade often should compare that ticket charge with rivals before committing, as frequent dealing lifts total cost over time.
What is the minimum deposit to open a NAGA account?+
Trading can start at €50, which keeps entry modest for newcomers testing markets. Withdrawals show No withdrawal fee, so moving funds out does not add a separate withdrawal charge under current terms.
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