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Broker Comparison

AJ Bell vs InvestEngine

Compare AJ Bell and InvestEngine side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
InvestEngine

InvestEngine

Low-cost passive ETF investing

InvestEngine is a UK ETF-only platform with commission-free DIY portfolios across ISA, SIPP, GIA, and busines…

Head-to-head comparison

AJ Bell vs InvestEngine
Feature AJ Bell InvestEngine
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone -
Regulators FCA FCA
Best for UK long-term investors and pension savers Low-cost passive ETF investing
Markets & account
Stocks
-
ETFs
Bonds
-
Funds
-
Ready Made Portfolios
Investment Plans
Isa
Sipp
Savings Vaults
-
Business Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
InvestEngine

InvestEngine

Pros

  • No platform fee for DIY portfolios
  • No account opening, deposit, withdrawal, or inactivity fees
  • No FX conversion fee - all ETFs traded in GBP
  • SIPP and ISA with zero platform fee
  • Business accounts available for UK limited companies
  • Managed portfolios priced at 0.25% per year when available
  • Over 830 ETFs from providers including iShares and Vanguard
  • Auto-rebalancing on DIY, managed, and LifePlan portfolios

Cons

  • ETFs only - no individual stocks, bonds, funds, or other asset classes
  • Trades execute in a once-daily bulk order, not in real time
  • No limit orders, stop-loss orders, or price alerts
  • SIPP drawdown not supported - transfer elsewhere to start withdrawing
  • Employer and company director pension contributions not accepted via SIPP
  • Managed portfolios and LifePlan portfolios currently unavailable to new investors
  • No interest paid on uninvested cash
  • No demo account with virtual funds
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

InvestEngine

InvestEngine

InvestEngine is a UK ETF-only platform with commission-free DIY portfolios across ISA, SIPP, GIA, and business accounts. Managed portfolios at 0.25% per year are currently unavailable to new investors.

Visit InvestEngine Read review

Your capital is at risk. Other fees apply.

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