AJ Bell vs Vanguard - BrokerCue
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Broker Comparison

AJ Bell vs Vanguard

Compare AJ Bell and Vanguard side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Vanguard

Vanguard

Long-term fund and ETF investors

Vanguard offers funds, ETFs, stocks, bonds, margin, options, Cash Plus and advice services, with $0 online co…

Head-to-head comparison

AJ Bell vs Vanguard
Feature AJ Bell Vanguard
Minimum deposit - $0 to open an account
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone $0 online stock trading
Regulators FCA FINRA
Best for UK long-term investors and pension savers Long-term fund and ETF investors
Markets & account
Stocks
ETFs
Bonds
Options
-
Funds
Ready Made Portfolios
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-
Fractional Shares
-
Money Market Funds
-
Margin
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Vanguard

Vanguard

Pros

  • $0 online commissions for stocks, ETFs and Vanguard mutual funds
  • $1 minimum for Vanguard ETFs through fractional shares
  • $0 Cash Plus minimum balance and no service fee with e-delivery
  • Digital Advisor starts at $100 with no advisory fee for 90 days
  • SIPC coverage up to $500,000 for eligible brokerage securities
  • Free dividend reinvestment with no commission

Cons

  • $25 annual account service fee unless e-delivery is selected
  • Most Vanguard mutual funds require a $3,000 minimum
  • Individual bonds require a $1,000 minimum investment
  • Personal Advisor requires a $50,000 minimum
  • Cash Plus has no issued checks or ATM card
  • Cash Plus transactions may face 7-day or 60-day holding periods
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Vanguard

Vanguard

Vanguard offers funds, ETFs, stocks, bonds, margin, options, Cash Plus and advice services, with $0 online commissions on major listed products.

Visit Vanguard Read review

Your capital is at risk. Other fees apply.

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