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Broker Comparison

AJ Bell vs Moneyfarm

Compare AJ Bell and Moneyfarm side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Moneyfarm

Moneyfarm

Hands-off long-term investors

Moneyfarm is a UK-regulated digital wealth manager offering managed ETF portfolios across ISA, SIPP, JISA and…

Head-to-head comparison

AJ Bell vs Moneyfarm
Feature AJ Bell Moneyfarm
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone -
Regulators FCA FCA, CONSOB
Best for UK long-term investors and pension savers Hands-off long-term investors
Markets & account
Stocks
-
ETFs
Bonds
Funds
Ready Made Portfolios
Investment Plans
Isa
Sipp
Savings Vaults
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Moneyfarm

Moneyfarm

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • No deposit, withdrawal, or inactivity fees on managed accounts
  • Multiple account types: ISA, SIPP, JISA, GIA
  • Management fees taper to 0% above £1.5m
  • Automatically rebalanced ETF portfolios across seven risk levels
  • ESG and thematic portfolio options available
  • Investment consultant access across all account tiers
  • Flexible ISA - can withdraw and replace funds in the same tax year

Cons

  • No demo account
  • £500 minimum initial investment required
  • No individual stock picking in managed accounts
  • DIY investing trades cost £3.95 per share or ETF trade
  • No fractional shares
  • No in-specie transfers out
  • SIPP has a higher minimum monthly platform charge of £15
  • Platform only available in the UK (retail) and Italy
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Moneyfarm

Moneyfarm

Moneyfarm is a UK-regulated digital wealth manager offering managed ETF portfolios across ISA, SIPP, JISA and GIA accounts, with tiered fees and a DIY investing option.

Visit Moneyfarm Read review

Your capital is at risk. Other fees apply.

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