Updated October 13, 2026 · BrokerCue Editorial Team
AJ Bell vs Totality
AJ Bell vs Totality: the differences
| Compare |  AJ Bell |  Totality |
|---|---|---|
| Stock trade fee | £5 | $1 |
| Markets | Stocks, ETFs, Bonds, Funds | Stocks, ETFs, Forex, CFDs, Options, Futures, Crypto, Bonds |
| Platforms | Web platform, Mobile app | Totality Core, Totality Edge, Totality Apex |
| Account types | ISA, SIPP, Lisa, Jisa | Joint, Corporate |
| Minimum deposit | £25 | Not confirmed |
| Account fee | £3.50 | Not confirmed |
| Regulators | Financial Conduct Authority (FCA) | Not confirmed |
| Investor protection | FSCS up to GBP 85,000 | Not confirmed |
| Currency conversion fee | 0.75% | Not confirmed |
| Options contract fee | Not confirmed | $0.75 |
| Deposit and withdrawal fees | Free withdrawals | Not confirmed |
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Key differences
- Markets: only AJ Bell offers Funds.
- Markets: only Totality offers Forex, CFDs, Options.
- Platforms: only AJ Bell offers Web platform, Mobile app.
- Platforms: only Totality offers Totality Core, Totality Edge, Totality Apex.
- Account types: only AJ Bell offers ISA, SIPP, Lisa.
- Account types: only Totality offers Joint, Corporate.
- Features: only AJ Bell offers Mobile app.
- Features: only Totality offers Demo account.
Our verdict on each
AJ Bell
AJ Bell pairs a flat £3.50 with FCA regulation and FSCS up to GBP 85,000 of cover, so it suits UK savers who want four wrapper types. Deals in shares cost £5 and currency conversion adds 0.75%, which leaves it short of the cheapest names on our data.
Totality
For active investors seeking international diversification, Totality operates as Australia's global investing infrastructure company with multi asset market access. It provides stocks, ETFs, bonds, options, futures, FX and CFDs through professional platforms for self directed investors, asset managers and institutions.
Score breakdown
| Area | AJ Bell | Totality |
|---|---|---|
| Cost | 8.4A flat annual fee of £3.50 and £5 a dealing sit mid-table, while currency conversion costs 0.75%. | 8.5Higher |
| Offer | 9.2 | 9.5Higher |
| Trust | 8.6 | Not confirmed |
Availability and regulation
| Country | AJ Bell | Totality |
|---|---|---|
| United Kingdom | Not confirmed |
What we checked
AJ Bell
- ajbell.co.uk: 15 facts, checked September 26, 2026
Totality
- totality.com.au: 6 facts, checked September 26, 2026
How they place
| Ranking | AJ Bell | Totality |
|---|---|---|
| Stock and ETF brokers | 193 of 471 | 452 of 471 |
| Investment platforms and apps | 41 of 86 | 83 of 86 |
Every fact side by side
| Fact | AJ Bell | Totality |
|---|---|---|
| Features | Mobile app | Demo account |
| Pricing model | Low fees | Not confirmed |
| Legal entity | AJ Bell | Not confirmed |
| Headquarters | United Kingdom | Not confirmed |
| Support channels | Chat, Help centre | Not confirmed |
Where each stands against the rest
| Fact | AJ Bell | Totality | Median |
|---|---|---|---|
| Minimum deposit | £25above the median | Not confirmed | £20 |
| Account fee | £3.50above the median | Not confirmed | £0 |
| Currency conversion fee | 0.75%highest quarter | Not confirmed | 0.45% |
| Options contract fee | Not confirmed | $0.75highest quarter | $0.625 |
Median across 38 listed brokers.
Pros and cons
AJ Bell
Pros
- Four account types in one place: isa, sipp and lisa.
- Regulated by the Financial Conduct Authority (FCA), with FSCS up to GBP 85,000 of cover on eligible money.
- A flat £3.50 annual charge against a market median of €0.
Cons
- Dealing shares costs £5, where eToro charges $0.
- The account fee places AJ Bell 111 of 138 brands on our data.
- Support runs on chat and help centre only, with no phone line listed.
Totality
Pros
- More than 23000 global stocks accessible across 50 plus exchanges
- More than 7400 ETFs spanning broad index, sector and thematic ideas
- More than 2900 listed options with chain trading and risk analytics
Cons
- Crypto linked offering covers nine pairs alongside crypto ETP exposure
- Platform focus remains on institutional grade charting and automated signals
Who each suits
AJ Bell
Who it suits
- You want an FCA-regulated broker with FSCS up to GBP 85,000 behind the account and do not need the lowest dealing cost.
- Your saving changes shape over time and you want ISA, SIPP, LISA and Junior ISA under one roof, since isa, sipp and lisa all sit here.
- You are a regular UK investor who prefers a flat £3.50 to a percentage-based platform charge.
Who should look elsewhere
- You trade very often, because eToro charges $0 on stock deals against £5 here.
- You are starting with almost nothing, since Vantage takes $5 and CFI takes $0 against the £25 asked for here.
- You want phone support, as AJ Bell lists chat and help centre and nothing wider.
Totality
Who it suits
- Self directed investors seeking performance and control
- Active traders thinking across global markets
- Asset managers and institutions needing scalable infrastructure
Who should look elsewhere
- Beginners wanting only simple domestic investing
Country by country
| Country | AJ Bell | Totality |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
AJ Bell
What does AJ Bell charge to hold an account?+
The account fee is a flat £3.50 a year. That sits above the market median of €0 and well below the €219.24 at the expensive end of our data, so it is a mid-range holding cost rather than a free account.
How much does it cost to buy shares?+
A dealing in shares costs £5. The market median is €0 and the highest figure on our data is €17.54, so frequent dealing adds up quickly and investors who trade rarely feel it least.
Totality
What markets can you trade with Totality?+
Totality covers global stocks, ETFs, bonds, options, futures, FX and CFDs from a single platform. It also provides exposure to crypto linked pairs and crypto ETPs without wallets or cold storage. Discovery, analysis and execution stay connected across asset classes.
Who is Totality designed for?+
Totality serves self directed investors who want performance, control and professional grade tools. It also serves asset managers, institutions and SMSF investors focused on flexibility and long term wealth. Technology supports wealth and advisory firms alongside aligned partners.
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