AJ Bell vs eToro - BrokerCue
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Broker Comparison

AJ Bell vs eToro

Compare AJ Bell and eToro side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
eToro

eToro

Social, multi-asset investors

eToro is a multi-asset platform with stocks, ETFs, crypto, CFDs, CopyTrader, Smart Portfolios and a free $100…

Head-to-head comparison

AJ Bell vs eToro
Feature AJ Bell eToro
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone $1 or $2 may apply when opening and closing a stock position
Regulators FCA CySEC, FCA, ASIC, FSAS, FSRA
Best for UK long-term investors and pension savers Social, multi-asset investors
Markets & account
Stocks
ETFs
Forex
-
CFDs
-
Crypto
-
Bonds
-
Options
-
Futures
-
Funds
-
Ready Made Portfolios
Investment Plans
Isa
Sipp
-
Savings Vaults
-
Fractional Shares
-
Margin
-
Multi Currency
-
Demo Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
eToro

eToro

Pros

  • No account opening fee
  • No management fee
  • No inactivity fee
  • Commission-free ETF trading
  • Free $100,000 demo account
  • CopyTrader replicates other investors
  • No extra fees for CopyTrader
  • No conversion fees on same-currency local accounts

Cons

  • USD account withdrawals cost $5
  • Stock commission of $1-$2 per trade
  • Crypto starts at 1.00% for Bronze, Silver and Gold
  • Crypto transfers to wallet cost 2%
  • Selling crypto in the wallet costs 0.6% - 1%
  • Some non-leveraged stock positions execute as CFDs
  • Some non-leveraged ETF positions execute as CFDs
  • Crypto not covered by ICF or FSCS
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

eToro

eToro

eToro is a multi-asset platform with stocks, ETFs, crypto, CFDs, CopyTrader, Smart Portfolios and a free $100,000 demo account.

Visit eToro Read review

Your capital is at risk. Other fees apply.

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