Updated September 28, 2026 · BrokerCue Editorial Team
ModernAdvisor vs Moneyfarm
ModernAdvisor vs Moneyfarm: the differences
| Compare |  ModernAdvisor |  Moneyfarm |
|---|---|---|
| Management fee | 0.2% to 0.9% | 0.1% to 0.45%Lower |
| Minimum investment | CA$1,000 to CA$5,000 | £500 |
| Regulators | Provincial securities commissions (registered portfolio manager in all Canadian provinces) | Financial Conduct Authority |
| Portfolio types | ETF, ESG, Cash | ETF, ESG, Cash, CryptoCovers more |
| Investor protection | Not confirmed | FSCS up to GBP 85,000 |
| Account types | Not confirmed | ISA, SIPP |
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Key differences
- Moneyfarm scores higher overall: 9.1 vs 8.9.
- Regulators: only ModernAdvisor offers Provincial securities commissions (registered portfolio manager in all Canadian provinces).
- Regulators: only Moneyfarm offers Financial Conduct Authority.
- Management fee is lower at Moneyfarm: 0.1% to 0.45% vs 0.2% to 0.9%.
- Portfolio types: only Moneyfarm offers Crypto.
- Support channels: only Moneyfarm offers Chat.
Our verdict on each
ModernAdvisor
Modern Advisor is a Canadian automated adviser for savers who want a managed ETF portfolio handled for them, not a place to trade. Costs suit steady monthly investors, but a 0.2% to 0.9% management fee and a CAD 1,000 to CAD 5,000 minimum ask for a real pot before you start.
Moneyfarm
Moneyfarm suits UK savers who want an ISA or SIPP built and run for them, and who are content paying a percentage fee rather than trading directly. The management fee of 0.1% to 0.45% is the figure to weigh, and it sits above the median for robo-advisors.
Score breakdown
| Area | ModernAdvisor | Moneyfarm |
|---|---|---|
| Cost | 9.0Management fees of 0.2% to 0.9% sit above the robo-advisor median of 0.35%, with a CAD 1,000 to CAD 5,000 entry point. | 9.1HigherThe management fee of 0.1% to 0.45% runs above the robo-advisor median, and a stock trade fee of £3.95 adds on top. |
| Offer | 9.2 | 9.7Higher |
| Trust | 8.7 | 8.7 |
Cost in a real example
10,000 invested for a year
ModernAdvisor
20 to 90
0.2% to 0.9% of 10,000
Moneyfarm
10 to 45
0.1% to 0.45% of 10,000
Moneyfarm comes out 10 lower in this example.
Worked out from the stated prices and rates; your own total depends on how you use it. Facts checked September 26, 2026.
Where these facts come from
ModernAdvisor
- modernadvisor.ca: 4 facts, checked September 26, 2026
- help.modernadvisor.ca: 3 facts, checked September 26, 2026
Moneyfarm
- moneyfarm.com: 9 facts, checked September 26, 2026
How they place
| Ranking | ModernAdvisor | Moneyfarm |
|---|---|---|
| Stock and ETF brokers | 165 of 471 | 119 of 471 |
| Robo-advisors | 65 of 151 | 43 of 151 |
Every fact side by side
| Fact | ModernAdvisor | Moneyfarm |
|---|---|---|
| Legal entity | Modern Advisor Canada Inc. | MFM Investment Ltd |
| Headquarters | Canada | United Kingdom |
| Support channels | Email, Phone, Help centre | Email, Phone, Help centre, ChatCovers more |
Brokers
| Fact | ModernAdvisor | Moneyfarm |
|---|---|---|
| Stock trade fee | Not confirmed | £3.95 |
| Markets | ETFs | Stocks, ETFs, Bonds, FundsCovers more |
| Currency conversion fee | Not confirmed | 0.7% |
| Deposit and withdrawal fees | Not confirmed | Free deposits and withdrawals |
Where each stands against the rest
| Fact | ModernAdvisor | Moneyfarm | Median |
|---|---|---|---|
| Management fee | 0.2% to 0.9%below the median | 0.1% to 0.45%lowest quarter | 0.35 |
Median across 87 listed brokers.
Pros and cons
ModernAdvisor
Pros
- One predictable charge: a management fee of 0.2% to 0.9% rather than a commission on every trade
- Registered as a portfolio manager with the provincial securities commissions in all Canadian provinces
- Portfolio choice covers ETF, ESG and cash options, so risk can be adjusted over time
Cons
- A CAD 1,000 to CAD 5,000 minimum is well above the robo-advisor median of €60.06
- The 0.2% to 0.9% fee is above the robo-advisor median of 0.35%
- Shares are not among its markets, which cover etfs
Moneyfarm
Pros
- Regulated in the UK by the Financial Conduct Authority, with licence 629539 to check on the register.
- Deposits and withdrawals carry no charge, so money can move in and out without a transaction fee eating the saving.
- Portfolio styles run to etf, esg and cash, letting a saver tilt towards ESG, cash or crypto alongside a diversified core.
Cons
- The management fee of 0.1% to 0.45% sits above the robo-advisor median of 0.35%.
- The £500 entry point is well above the robo-advisor median of €60.06, and above Axos Invest at $100.
- Costs stack up: a stock trade fee of £3.95 applies alongside the management fee, while eToro lists a management fee of 0%.
Who each suits
ModernAdvisor
Who it suits
- Canadian residents with a lump sum who would rather not choose investments themselves
- Investors who want ESG or cash portfolios alongside the core ETF option
- People who prefer one ongoing charge to per-trade commissions
Who should look elsewhere
- Anyone wanting to trade shares, as Modern Advisor covers ETFs only
- Small investors building a portfolio slowly, held back by the CAD 1,000 to CAD 5,000 minimum
- Readers in the UK and Europe, since the minimum is set in Canadian dollars and the firm is registered as a portfolio manager in all Canadian provinces
Moneyfarm
Who it suits
- UK savers who want an ISA or SIPP run for them and would rather pay a percentage than place their own trades.
- People who want help by phone, chat and email as well as online, since support runs on email, phone and help centre.
- Investors who want their portfolio style to include ESG, cash or crypto, since the options run to etf, esg and cash.
Who should look elsewhere
- Small opening payments: Axos Invest starts at $100, a lighter entry than £500.
- Anyone who prefers running their own trades: eToro lists a management fee of 0%, so the cost sits elsewhere.
- Savers shopping fee bands: Vivid Standard charges 0.5% to 1.5%, higher than the band here.
Country by country
| Country | ModernAdvisor | Moneyfarm |
|---|---|---|
| Canada | Yes | No |
| United Kingdom | No | Yes |
Questions about each
ModernAdvisor
What does Modern Advisor charge to manage my money?+
Modern Advisor charges a management fee of 0.2% to 0.9%, taken as a set ongoing rate rather than a commission per trade. Robo-advisors across the comparison table charge a median of 0.35%, so read the two against each other before you commit.
How much do I need to start investing?+
The minimum investment is CAD 1,000 to CAD 5,000. That sits well above the robo-advisor median of €60.06, so Modern Advisor is aimed at savers with a sum already put aside rather than those building a portfolio slowly.
Moneyfarm
What does Moneyfarm charge to run my money?+
The ongoing cost is a management fee of 0.1% to 0.45% on the value of the portfolio, taken as a percentage of what you hold rather than as a price per trade. Accounts open at £500, so the fee applies to whatever sits above that floor.
Is there a fee for buying or selling?+
A stock trade fee of £3.95 is listed for anyone who places a trade, and it sits alongside the management fee. Because the portfolio is run for you, the management fee is the line that does most of the work in practice.
Other options to compare
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