Updated September 28, 2026 · BrokerCue Editorial Team
Dodl vs Moneyfarm
What sets them apart
| Compare |  Dodl |  Moneyfarm |
|---|---|---|
| Stock trade fee | £0Lower | £3.95 |
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Currency conversion fee | 0.75% | 0.7%Lower |
| Deposit and withdrawal fees | free deposits and withdrawals | Free deposits and withdrawals |
| Account types | ISA, SIPP, LisaCovers more | ISA, SIPP |
| Minimum deposit | £25 | Not confirmed |
| Platforms | Dodl app | Not confirmed |
| Interest on cash | 3.8% | Not confirmed |
Same on both: Regulators (Financial Conduct Authority), Investor protection (FSCS up to GBP 85,000).
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Key differences
- Moneyfarm scores higher overall: 9.1 vs 8.8.
- Stock trade fee is lower at Dodl: £0 vs £3.95.
- Currency conversion fee is lower at Moneyfarm: 0.7% vs 0.75%.
- Markets: only Moneyfarm offers Bonds.
- Account types: only Dodl offers Lisa.
- Support channels: only Moneyfarm offers Phone.
Our verdict on each
Dodl
Dodl is an AJ Bell app aimed at UK beginners who want to sidestep dealing costs entirely. Stock trades cost £0 and cash earns 3.8%, so the saving comes from the fee-free model rather than from a richer market list.
Moneyfarm
Moneyfarm suits UK savers who want an ISA or SIPP built and run for them, and who are content paying a percentage fee rather than trading directly. The management fee of 0.1% to 0.45% is the figure to weigh, and it sits above the median for robo-advisors.
Score breakdown
| Area | Dodl | Moneyfarm |
|---|---|---|
| Cost | 8.9 | 9.1HigherThe management fee of 0.1% to 0.45% runs above the robo-advisor median, and a stock trade fee of £3.95 adds on top. |
| Offer | 9.2Stock trade fee of £0 across isa, sipp and lisa, plus free deposits and withdrawals, undercuts priced platforms. | 9.7Higher |
| Trust | 8.6 | 8.7Higher |
Availability and regulation
| Country | Dodl | Moneyfarm |
|---|---|---|
| United Kingdom | Financial Conduct Authority 629539 |
Available in 1 country for both.
What each covers
| Markets | Dodl | Moneyfarm |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Bonds | No | Yes |
| Funds | Yes | Yes |
| Account types | Dodl | Moneyfarm |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | Yes | Yes |
| Lisa | Yes | No |
What we checked
Dodl
- dodl.co.uk: 12 facts, checked September 26, 2026
- help.dodl.co.uk: 3 facts, checked September 26, 2026
Moneyfarm
- moneyfarm.com: 10 facts, checked September 26, 2026
How they place
| Ranking | Dodl | Moneyfarm |
|---|---|---|
| Stock and ETF brokers | 168 of 490 | 110 of 490 |
| Investment platforms and apps | 34 of 85 | 24 of 85 |
| Stocks and shares ISA providers | 8 of 21 | 4 of 21 |
| SIPP providers | 7 of 22 | 4 of 22 |
Every fact side by side
| Fact | Dodl | Moneyfarm |
|---|---|---|
| Features | Mobile app | Not confirmed |
| Pricing model | Commission free, Low fees | Not confirmed |
| Audience | Beginners | Not confirmed |
| Legal entity | AJ Bell | MFM Investment Ltd |
| Headquarters | Not confirmed | United Kingdom |
| Support channels | Email, Chat, Help centre | Email, Phone, Help centre, ChatCovers more |
Where each stands against the rest
| Fact | Dodl | Moneyfarm | Median |
|---|---|---|---|
| Minimum deposit | £25at the median | Not confirmed | £25 |
| Stock trade fee | £0at the median | £3.95highest quarter | £0 |
| Currency conversion fee | 0.75%highest quarter | 0.7%above the median | 0.4% |
| Interest on cash | 3.8%highest quarter | Not confirmed | 3% |
Median across 34 listed brokers.
Pros and cons
Dodl
Pros
- Stock trades cost £0, the lowest stock trade fee recorded in this comparison
- free deposits and withdrawals means moving money in and out adds nothing to a portfolio
- Cash held with the account earns interest of 3.8% while you save for a purchase
Cons
- Cash interest of 3.8% is a variable rate, so the return on uninvested money can move
- Dealing runs on Dodl app only, which suits casual investors less well than a desktop platform
- Support runs on email, chat and help centre only, so there is no phone line for urgent account problems
Moneyfarm
Pros
- Regulated in the UK by the Financial Conduct Authority, with licence 629539 to check on the register.
- Deposits and withdrawals carry no charge, so money can move in and out without a transaction fee eating the saving.
- Portfolio styles run to etf, esg and cash, letting a saver tilt towards ESG, cash or crypto alongside a diversified core.
Cons
- The management fee of 0.1% to 0.45% sits above the robo-advisor median of 0.35%.
- The £500 entry point is well above the robo-advisor median of €60.06, and above Axos Invest at $100.
- Costs stack up: a stock trade fee of £3.95 applies alongside the management fee, while eToro lists a management fee of 0%.
Who each suits
Dodl
Who it suits
- UK beginners opening a first stocks, ETFs and funds portfolio
- Investors who want dealing fees at £0 and want to keep cash earning 3.8%
- Savers setting aside money in an ISA, SIPP or LISA before investing
Who should look elsewhere
- Traders who need a desktop dealing platform, because dealing sits on Dodl app
- Anyone wanting phone support, since help runs on email, chat and help centre
- Investors who trade often in foreign currency, where 0.75% charges apply
Moneyfarm
Who it suits
- UK savers who want an ISA or SIPP run for them and would rather pay a percentage than place their own trades.
- People who want help by phone, chat and email as well as online, since support runs on email, phone and help centre.
- Investors who want their portfolio style to include ESG, cash or crypto, since the options run to etf, esg and cash.
Who should look elsewhere
- Small opening payments: Axos Invest starts at $100, a lighter entry than £500.
- Anyone who prefers running their own trades: eToro lists a management fee of 0%, so the cost sits elsewhere.
- Savers shopping fee bands: Vivid Standard charges 0.5% to 1.5%, higher than the band here.
Country by country
| Country | Dodl | Moneyfarm |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Dodl
What does it cost to buy shares at Dodl?+
A stock trade costs £0, which is the figure that stands out on this platform. The pricing model is commission-free rather than low-fee, so dealing is designed to cost nothing. Money in and out is also free deposits and withdrawals, so a transfer adds nothing extra. The one charge to watch is 0.75% on currency conversion when you buy shares priced outside sterling.
Is my money protected at Dodl?+
Dodl is regulated by the Financial Conduct Authority, and eligible balances are covered by FSCS up to GBP 85,000. That protection is a stated limit on a claim to the firm, not a promise that investments cannot fall in value. The company operating the app is AJ Bell, so the account sits with an established UK provider rather than an offshore entity.
Moneyfarm
What does Moneyfarm charge to run my money?+
The ongoing cost is a management fee of 0.1% to 0.45% on the value of the portfolio, taken as a percentage of what you hold rather than as a price per trade. Accounts open at £500, so the fee applies to whatever sits above that floor.
Is there a fee for buying or selling?+
A stock trade fee of £3.95 is listed for anyone who places a trade, and it sits alongside the management fee. Because the portfolio is run for you, the management fee is the line that does most of the work in practice.