Updated October 13, 2026 · BrokerCue Editorial Team
AJ Bell vs EasyEquities
Facts checked September 26, 2026.
AJ Bell vs EasyEquities: the differences
| Compare |  AJ Bell |  EasyEquities |
|---|---|---|
| Minimum deposit | £25 | ZAR 0 |
| Markets | Stocks, ETFs, Bonds, Funds | Stocks, ETFs, Crypto |
| Currency conversion fee | 0.75% | 0.5%Lower |
| Deposit and withdrawal fees | Free withdrawals | Deposits free; withdrawal fee not listed |
| Platforms | Web platform, Mobile app | EasyEquities App |
| Stock trade fee | £5 | Not confirmed |
| Account fee | £3.50 | Not confirmed |
| Regulators | Financial Conduct Authority (FCA) | Not confirmed |
| Investor protection | FSCS up to GBP 85,000 | Not confirmed |
| Account types | ISA, SIPP, Lisa, Jisa | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Currency conversion fee is lower at EasyEquities: 0.5% vs 0.75%.
- Markets: only AJ Bell offers Bonds, Funds.
- Markets: only EasyEquities offers Crypto.
- Platforms: only AJ Bell offers Web platform, Mobile app.
- Platforms: only EasyEquities offers EasyEquities App.
- Support channels: only AJ Bell offers Chat.
- Features: only EasyEquities offers Crypto, Fractional shares.
Our verdict on each
AJ Bell
AJ Bell pairs a flat £3.50 with FCA regulation and FSCS up to GBP 85,000 of cover, so it suits UK savers who want four wrapper types. Deals in shares cost £5 and currency conversion adds 0.75%, which leaves it short of the cheapest names on our data.
EasyEquities
EasyEquities in South Africa gives retail investors an online route into local and international shares, crypto, property and ETFs alongside research and planning tools. For newcomers building a diverse portfolio in small steps, it keeps shareholding and managed bundles in one place.
Score breakdown
| Area | AJ Bell | EasyEquities |
|---|---|---|
| Cost | 8.4A flat annual fee of £3.50 and £5 a dealing sit mid-table, while currency conversion costs 0.75%. | 9.3Higher |
| Offer | 9.2Higher | 8.5 |
| Trust | 8.6 | Not confirmed |
Positions in our rankings
| Ranking | AJ Bell | EasyEquities |
|---|---|---|
| Stock and ETF brokers | 193 of 471 | 306 of 471 |
Feature by feature
| Markets | AJ Bell | EasyEquities |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Crypto | No | Yes |
| Bonds | Yes | No |
| Funds | Yes | No |
Pick AJ Bell if, pick EasyEquities if
Pick AJ Bell if offer matter most.
Pick EasyEquities if cost and currency conversion fee matter most.
If neither fits
willbe has currency conversion fee at 0.3%, against 0.75% for AJ Bell and 0.5% for EasyEquities.
willbe reviewWhat we checked
AJ Bell
- ajbell.co.uk: 15 facts, checked September 26, 2026
EasyEquities
- easyequities.co.za: 8 facts, checked September 26, 2026
Every fact side by side
| Fact | AJ Bell | EasyEquities |
|---|---|---|
| Features | Mobile app | Crypto, Fractional shares, Mobile appCovers more |
| Pricing model | Low fees | Low fees |
| Legal entity | AJ Bell | Not confirmed |
| Headquarters | United Kingdom | Not confirmed |
| Support channels | Chat, Help centreCovers more | Help centre |
Where each stands against the rest
| Fact | AJ Bell | EasyEquities | Median |
|---|---|---|---|
| Stock trade fee | £5highest quarter | Not confirmed | £0 |
| Account fee | £3.50above the median | Not confirmed | £0 |
| Currency conversion fee | 0.75%highest quarter | 0.5%above the median | 0.45% |
Median across 38 listed brokers.
Pros and cons
AJ Bell
Pros
- Four account types in one place: isa, sipp and lisa.
- Regulated by the Financial Conduct Authority (FCA), with FSCS up to GBP 85,000 of cover on eligible money.
- A flat £3.50 annual charge against a market median of €0.
Cons
- Dealing shares costs £5, where eToro charges $0.
- The account fee places AJ Bell 111 of 138 brands on our data.
- Support runs on chat and help centre only, with no phone line listed.
EasyEquities
Pros
- Access to local and international shares in one portfolio
- Fractional access to curated properties alongside shares and crypto
- Themed ETFs and curated bundles managed by professional managers
Cons
- Online only access with no branch service for in person help
- Bundle and managed portfolios mean less direct control for some
Who each suits
AJ Bell
Who it suits
- You want an FCA-regulated broker with FSCS up to GBP 85,000 behind the account and do not need the lowest dealing cost.
- Your saving changes shape over time and you want ISA, SIPP, LISA and Junior ISA under one roof, since isa, sipp and lisa all sit here.
- You are a regular UK investor who prefers a flat £3.50 to a percentage-based platform charge.
Who should look elsewhere
- You trade very often, because eToro charges $0 on stock deals against £5 here.
- You are starting with almost nothing, since Vantage takes $5 and CFI takes $0 against the £25 asked for here.
- You want phone support, as AJ Bell lists chat and help centre and nothing wider.
EasyEquities
Who it suits
- Investors seeking local and international shares together
- Savers wanting property, crypto and ETFs in one place
- Beginners who like guided plans and research tools
Who should look elsewhere
- People who prefer branch based investing in person
Country by country
| Country | AJ Bell | EasyEquities |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
AJ Bell
What does AJ Bell charge to hold an account?+
The account fee is a flat £3.50 a year. That sits above the market median of €0 and well below the €219.24 at the expensive end of our data, so it is a mid-range holding cost rather than a free account.
How much does it cost to buy shares?+
A dealing in shares costs £5. The market median is €0 and the highest figure on our data is €17.54, so frequent dealing adds up quickly and investors who trade rarely feel it least.
EasyEquities
Which products does EasyEquities cover?+
EasyEquities covers local and international shares, crypto assets, selected properties and exchange traded funds. It also provides curated collections and customised investment plans. Research tools help investors review options before they commit.
How does property investing work?+
Investors select from properties chosen by an expert panel and hold a fraction of each asset. Returns can come through rental distributions and changes in property value over time. The structure allows property exposure without buying a whole building.
Other options to compare
Other matchups
- AJ Bell vs Vanguard
- AJ Bell vs Trading 212
- AJ Bell vs Interactive Brokers
- AJ Bell vs InvestEngine
- AJ Bell vs Charles Schwab
- AJ Bell vs Freetrade
- AJ Bell vs Fidelity
- AJ Bell vs M1
- AJ Bell vs Nutmeg
- AJ Bell vs Exness
- AJ Bell vs Titan
- AJ Bell vs Public
- AJ Bell vs Saxo
- AJ Bell vs ActivTrades
- AJ Bell vs XTB
- AJ Bell vs NAGA
- AJ Bell vs eToro
- EasyEquities vs Mintos
- AJ Bell vs Bitpanda
- AJ Bell vs Empower Personal Dashboard
- EasyEquities vs Kraken
- AJ Bell vs CapTrader
- AJ Bell vs Lightyear