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Broker Comparison

AJ Bell vs EasyEquities

Compare AJ Bell and EasyEquities side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
EasyEquities

EasyEquities

Beginner investors in South Africa

EasyEquities is a South African investment platform offering fractional shares, ETFs, stocks, crypto and tax-…

Head-to-head comparison

AJ Bell vs EasyEquities
Feature AJ Bell EasyEquities
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone 0.25% per trade; minimum charge applies
Regulators FCA FSCA
Best for UK long-term investors and pension savers Beginner investors in South Africa
Markets & account
Stocks
ETFs
Crypto
-
Bonds
-
Funds
Ready Made Portfolios
Investment Plans
Isa
-
Sipp
-
Savings Vaults
-
Fractional Shares
-
Money Market Funds
-
Multi Currency
-
Demo Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
EasyEquities

EasyEquities

Pros

  • No minimum deposit required
  • No inactivity fee
  • Thrive platform fee (R25/month) is waived for active users and exempt groups
  • 0.25% trading commission is low relative to traditional SA brokers
  • Fractional Share Rights allow investing with small amounts
  • Demo account provided automatically (R100,000 ZAR and $10,000 USD)
  • Multi-currency accounts (ZAR, USD, AUD, GBP, EUR)
  • Tax-Free Savings Account (TFSA) and retirement annuity options

Cons

  • R25/month Thrive platform fee applies to users below Thrive Level 3
  • Currency conversion fee applies when moving funds between currency accounts
  • Per-asset fee when transferring account to another broker
  • Research and charting tools are basic compared to specialist platforms
  • Customer support does not offer live chat; response times reported as slow
  • Fractional shares are held as Fractional Share Rights, not direct share ownership
  • Limited advanced order types for active traders
  • Primarily suited to South African investors; international account options are more limited
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

EasyEquities

EasyEquities

EasyEquities is a South African investment platform offering fractional shares, ETFs, stocks, crypto and tax-free accounts with no minimum deposit, 0.25% commissions, and a waivable R25/month platform fee.

Visit EasyEquities Read review

Your capital is at risk. Other fees apply.

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