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Broker Comparison

AJ Bell vs Axos Invest

Compare AJ Bell and Axos Invest side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Axos Invest

Axos Invest

Robo-advisor and self-directed investors

Axos Invest is a US robo-advisor and self-directed brokerage offering managed portfolios and commission-free …

Head-to-head comparison

AJ Bell vs Axos Invest
Feature AJ Bell Axos Invest
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone Commission-free for self-directed trading
Regulators FCA SEC, FINRA, SIPC
Best for UK long-term investors and pension savers Robo-advisor and self-directed investors
Markets & account
Stocks
ETFs
Bonds
-
Options
-
Funds
Ready Made Portfolios
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-
Margin
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Axos Invest

Axos Invest

Pros

  • Low 0.24% annual fee for Managed Portfolios
  • Commission-free stocks and ETFs in self-directed accounts
  • No withdrawal or inactivity fees
  • Portfolio customization across up to 32 investment types
  • Tax-loss harvesting available for eligible accounts
  • Automatic portfolio rebalancing included
  • Integration with Axos Bank accounts
  • Individual, joint, and IRA account types supported

Cons

  • $500 minimum balance required for Managed Portfolios advisory fee rate
  • Tax-loss harvesting requires $25,000 minimum and costs an additional 0.20%
  • No standalone mobile trading app - brokerage accessed via general Axos Bank app
  • Options cost $1.00 per contract (standard); Axos Elite reduces this to $0.80 but requires a $10/month subscription
  • Advanced features require $10/month Axos Elite subscription
  • No crypto trading offered
  • No demo account available
  • BBB-rated D- (not accredited)
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Axos Invest

Axos Invest

Axos Invest is a US robo-advisor and self-directed brokerage offering managed portfolios and commission-free trading, backed by Axos Financial.

Visit Axos Invest Read review

Your capital is at risk. Other fees apply.

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