Updated September 28, 2026 · BrokerCue Editorial Team
Ellevest vs Wealthify
Ellevest vs Wealthify: the differences
| Compare |  Ellevest |  Wealthify |
|---|---|---|
| Management fee | 0.35% to 1.25%Lower | 0.6% |
| Minimum investment | $500,000 | £1,000 to £5,000 |
| Regulators | SEC | Financial Conduct Authority |
| Investor protection | SIPC up to USD 500,000 | FSCS up to GBP 85,000 |
| Account types | IRA | ISA, SIPP |
| Portfolio types | ETF, ESG | ESG, Cash |
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Key differences
- Wealthify scores higher overall: 8.8 vs 8.7.
- Regulators: only Ellevest offers SEC.
- Regulators: only Wealthify offers Financial Conduct Authority.
- Founded is lower at Ellevest: 2014 vs 2016.
- Management fee is lower at Ellevest: 0.35% to 1.25% vs 0.6%.
- Account types: only Ellevest offers IRA.
- Account types: only Wealthify offers ISA, SIPP.
- Portfolio types: only Ellevest offers ETF.
- Portfolio types: only Wealthify offers Cash.
- Support channels: only Wealthify offers Chat, Phone.
Our verdict on each
Ellevest
Ellevest is a robo-advisor run by Ellevest, Inc. in the US, offering portfolios of etf and esg. What decides it for most readers is the price of entry: managed portfolios ask for a minimum investment of $500,000, with an annual management fee of 0.35% to 1.25%.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | Ellevest | Wealthify |
|---|---|---|
| Cost | 8.5Management fee runs 0.35% to 1.25%, against 0% at eToro and 0.5% to 1.5% at Vivid Standard, with an account fee of $129. | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 8.6 | 9.4Higher |
| Trust | 8.9Higher | 8.7 |
Which one suits you
Pick Ellevest if management fee matter most.
Pick Wealthify if offer matter most.
How they place
| Ranking | Ellevest | Wealthify |
|---|---|---|
| Stock and ETF brokers | 194 of 471 | 190 of 471 |
| Robo-advisors | 82 of 151 | 81 of 151 |
Every fact side by side
| Fact | Ellevest | Wealthify |
|---|---|---|
| Legal entity | Ellevest, Inc. | Wealthify Limited |
| Headquarters | United States | United Kingdom |
| Founded | 2014Lower | 2016 |
| Support channels | Email, Help centre | Email, Chat, Phone, Help centreCovers more |
Brokers
| Fact | Ellevest | Wealthify |
|---|---|---|
| Minimum deposit | $0 | £1,000 |
| Account fee | $129 | Not confirmed |
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Features | Not confirmed | Mobile app |
| Pricing model | Not confirmed | Low fees |
| Audience | Not confirmed | Beginners |
| Deposit and withdrawal fees | Not confirmed | No fees for deposits, withdrawals or transfers |
| Platforms | Not confirmed | Web, iOS app, Android app |
Where each stands against the rest
| Fact | Ellevest | Wealthify | Median |
|---|---|---|---|
| Management fee | 0.35% to 1.25%at the median | 0.6%highest quarter | 0.35 |
Median across 87 listed brokers.
Pros and cons
Ellevest
Pros
- A minimum deposit of $0 lets you open an account without tying up money straight away.
- Regulated in the US by SEC, with listed investor protection of SIPC up to USD 500,000.
- Markets of stocks, etfs and funds and portfolios of etf and esg keep the range fund based and easy to read.
Cons
- The minimum investment of $500,000 sits well above the €25 asked across the site.
- Support runs on email and help centre only, so there is no phone line for account questions.
- An account fee of $129 adds a fixed cost beside the management fee of 0.35% to 1.25%.
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
Ellevest
Who it suits
- Savers who want a robo-advisor to run a portfolio of etf and esg and can meet the minimum investment of $500,000.
- IRA account holders, since ira is the account type listed.
- Investors comparing managed portfolios against cheaper entry points, such as Axos Invest at $100.
Who should look elsewhere
- Savers with small sums, because the minimum investment of $500,000 is far higher than $100 at Axos Invest.
- Traders who want to place their own orders, since the markets listed are stocks, etfs and funds and eToro is the trading alternative here.
- Anyone after a platform to place orders themselves, where eToro lists a management fee of 0%.
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Questions about each
Ellevest
What does Ellevest charge?+
The management fee runs 0.35% to 1.25%, and an account fee of $129 is listed alongside it. For comparison, eToro lists a management fee of 0% and Vivid Standard runs 0.5% to 1.5%, so Ellevest sits in between on advisory costs.
How much do I need to get started?+
Managed portfolios ask for a minimum investment of $500,000, well above the €25 most robo-advisors ask and above $100 at Axos Invest. Opening the account is lighter, since the minimum deposit is $0.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.