Updated October 13, 2026 · BrokerCue Editorial Team
EasyEquities vs Wealthfront
Facts checked September 26, 2026.
What sets them apart
| Compare |  EasyEquities |  Wealthfront |
|---|---|---|
| Minimum deposit | ZAR 0 | $1 |
| Markets | Stocks, ETFs, Crypto | Stocks, ETFs, Bonds, Funds |
| Deposit and withdrawal fees | Deposits free; withdrawal fee not listed | Free instant withdrawals |
| Platforms | EasyEquities App | Web, iOS app, Android app |
| Stock trade fee | Not confirmed | $0 |
| Account fee | Not confirmed | $0 |
| Regulators | Not confirmed | SIPC |
| Investor protection | Not confirmed | SIPC up to USD 500,000 |
| Currency conversion fee | 0.5% | Not confirmed |
| Account types | Not confirmed | IRA, Roth IRA, Joint |
| Interest on cash | Not confirmed | 3.55% |
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Key differences
- Markets: only EasyEquities offers Crypto.
- Markets: only Wealthfront offers Bonds, Funds.
- Platforms: only EasyEquities offers EasyEquities App.
- Platforms: only Wealthfront offers Web, iOS app, Android app.
- Support channels: only Wealthfront offers Email, Phone.
- Features: only EasyEquities offers Crypto.
- Pricing model: only EasyEquities offers Low fees.
- Pricing model: only Wealthfront offers Commission free.
Our verdict on each
EasyEquities
EasyEquities in South Africa gives retail investors an online route into local and international shares, crypto, property and ETFs alongside research and planning tools. For newcomers building a diverse portfolio in small steps, it keeps shareholding and managed bundles in one place.
Wealthfront
Wealthfront suits beginners who want their portfolio run for them, with a management fee of 0.25% on automated portfolios and a deposit starting at $1. Commission-free dealing at $0 and free instant withdrawals keep running costs low, though the managed minimum is higher than some rivals.
Score breakdown
| Area | EasyEquities | Wealthfront |
|---|---|---|
| Cost | 9.3Higher | 9.0Cash pays 3.55%, the account fee is $0 and the management fee of 0.25% sits below 0.4% for robo-advisors here. |
| Offer | 8.5 | 9.5Higher |
| Trust | Not confirmed | 9.1 |
What each covers
| Markets | EasyEquities | Wealthfront |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Crypto | Yes | No |
| Bonds | No | Yes |
| Funds | No | Yes |
How they place
| Ranking | EasyEquities | Wealthfront |
|---|---|---|
| Stock and ETF brokers | 306 of 471 | 129 of 471 |
Where each is licensed and available
| Country | EasyEquities | Wealthfront |
|---|---|---|
| United States | Not confirmed | SIPC SIPC member 68534 |
Sources behind this comparison
EasyEquities
- easyequities.co.za: 8 facts, checked September 26, 2026
Wealthfront
- wealthfront.com: 14 facts, checked September 26, 2026
- sipc.org: 3 facts, checked September 26, 2026
Every fact side by side
| Fact | EasyEquities | Wealthfront |
|---|---|---|
| Features | Crypto, Fractional shares, Mobile appCovers more | Fractional shares, Mobile app |
| Pricing model | Low fees | Commission free |
| Audience | Not confirmed | Beginners |
| Legal entity | Not confirmed | WEALTHFRONT BROKERAGE LLC |
| Headquarters | Not confirmed | United States |
| Founded | Not confirmed | 2011 |
| Support channels | Help centre | Email, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | EasyEquities | Wealthfront | Median |
|---|---|---|---|
| Stock trade fee | Not confirmed | $0at the median | $0 |
| Account fee | Not confirmed | $0at the median | $0 |
| Currency conversion fee | 0.5%above the median | Not confirmed | 0.45% |
| Interest on cash | Not confirmed | 3.55%above the median | 3% |
Median across 91 listed brokers.
Pros and cons
EasyEquities
Pros
- Access to local and international shares in one portfolio
- Fractional access to curated properties alongside shares and crypto
- Themed ETFs and curated bundles managed by professional managers
Cons
- Online only access with no branch service for in person help
- Bundle and managed portfolios mean less direct control for some
Wealthfront
Pros
- Trading is commission-free, with a stock trade fee of $0 on share dealing.
- The cash account fee is $0, and the management fee on automated portfolios is 0.25%.
- A minimum deposit of $1 and fractional shares make it easy to spread small amounts across stocks, etfs and bonds.
Cons
- Support runs on email, phone and help centre only, which narrows the options for anyone who wants live chat.
- Managed portfolios need $500 to open, well above the typical entry point across the brokers listed here (€25).
- Asset choice stops at stocks, etfs and bonds, so the product list suits long-term holders more than active traders.
Who each suits
EasyEquities
Who it suits
- Investors seeking local and international shares together
- Savers wanting property, crypto and ETFs in one place
- Beginners who like guided plans and research tools
Who should look elsewhere
- People who prefer branch based investing in person
Wealthfront
Who it suits
- Beginners, since the audience is listed as beginners and the deposit and fee levels keep the entry small.
- US savers building retirement or shared accounts, with ira, roth ira and joint on offer.
- Long-term holders who want a robo portfolio alongside cash, reachable from Web, iOS app and Android app.
Who should look elsewhere
- Anyone who needs a lower floor for managed investing: Axos Invest starts at $100, against $500 here.
- Readers after a plan fee rather than a robo charge, since Vivid Standard charges 0.5% to 1.5%.
Current offers
Wealthfront
Current offer
Bonus
Cash Account APY Boost: up to 4.45% APY (3.55% base APY as of 09/18/2026)
APY Boost applies up to a $150,000 balance; 3.55% base APY as of 09/18/2026, provided by program banks and subject to change; funds held at program banks
Source, checked September 26, 2026
Country by country
| Country | EasyEquities | Wealthfront |
|---|---|---|
| United States | No | Yes |
Questions about each
EasyEquities
Which products does EasyEquities cover?+
EasyEquities covers local and international shares, crypto assets, selected properties and exchange traded funds. It also provides curated collections and customised investment plans. Research tools help investors review options before they commit.
How does property investing work?+
Investors select from properties chosen by an expert panel and hold a fraction of each asset. Returns can come through rental distributions and changes in property value over time. The structure allows property exposure without buying a whole building.
Wealthfront
What does Wealthfront charge to manage my portfolio?+
The management fee is 0.25% on automated portfolios, while the cash account fee is $0. Stock trade fees are $0, so for most readers the robo charge is the only recurring cost to weigh against a rival's plan fee.
How much do I need to get started?+
The minimum deposit is $1, so an account can be opened with a small transfer, and instant withdrawals are free if plans change. An automated portfolio needs $500 to open, which is the figure most readers should compare with other robo-advisors.
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