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Broker Comparison

AJ Bell vs AvaTrade

Compare AJ Bell and AvaTrade side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
AvaTrade

AvaTrade

Forex and multi-asset CFD traders

AvaTrade is a multi-asset CFD and forex broker founded in 2006, regulated across multiple jurisdictions, offe…

Head-to-head comparison

AJ Bell vs AvaTrade
Feature AJ Bell AvaTrade
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone Commission-free via CFDs; spread applies
Regulators FCA CBI, ASIC, JFSA, FSCA, ADGM FRSA, CIRO, BVI FSC
Best for UK long-term investors and pension savers Forex and multi-asset CFD traders
Markets & account
Stocks
ETFs
Forex
-
CFDs
-
Crypto
-
Bonds
Options
-
Futures
-
Funds
-
Ready Made Portfolios
-
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-
Margin
-
Demo Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
AvaTrade

AvaTrade

Pros

  • Regulated by CBI, ASIC, JFSA, FSCA, ADGM FRSA, CIRO, and BVI FSC across multiple jurisdictions
  • Commission-free trading on CFD and forex instruments
  • No deposit or withdrawal fees
  • Free demo account with $100,000 virtual funds and no time limit
  • Wide platform choice including MT4, MT5, WebTrader, AvaTradeGO, AvaOptions, and TradingView
  • Vanilla FX options trading via dedicated AvaOptions platform
  • Copy trading available via DupliTrade and AvaSocial
  • Islamic swap-free accounts available

Cons

  • $50 per quarter inactivity fee after 3 months of dormancy is high relative to competitors
  • $100 annual administration fee after 12 months of inactivity
  • No real stock ownership - equities are traded as CFDs only
  • EUR/USD spread of around 0.9 pips is above the industry average for standard accounts
  • Bitcoin spread notably higher than industry average
  • Not available to US residents
  • UK entity in supervised run-off - no new UK retail clients accepted
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

AvaTrade

AvaTrade

AvaTrade is a multi-asset CFD and forex broker founded in 2006, regulated across multiple jurisdictions, offering 1,250+ instruments on MT4, MT5, WebTrader, and proprietary apps.

Visit AvaTrade Read review

Your capital is at risk. Other fees apply.

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