Updated September 28, 2026 · BrokerCue Editorial Team
Dodl vs Fidelity
Where Dodl and Fidelity differ
| Compare |  Dodl |  Fidelity |
|---|---|---|
| Minimum deposit | £25 | $0 |
| Stock trade fee | £0 | $0 |
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Options, Bonds, Funds, Futures, ForexCovers more |
| Regulators | Financial Conduct Authority | SEC, FINRA, SIPC |
| Investor protection | FSCS up to GBP 85,000 | SIPC up to USD 500,000 |
| Account types | ISA, SIPP, Lisa | IRA, Roth IRA, Joint |
| Account fee | Not confirmed | $0 |
| Inactivity fee | Not confirmed | $0 |
| Currency conversion fee | 0.75% | Not confirmed |
| Margin rate | Not confirmed | 12.375% |
| Options contract fee | Not confirmed | $0.65 |
| Deposit and withdrawal fees | free deposits and withdrawals | Not confirmed |
| Platforms | Dodl app | Not confirmed |
| Interest on cash | 3.8% | Not confirmed |
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Key differences
- Fidelity scores higher overall: 9.5 vs 8.8.
- Regulators: only Dodl offers Financial Conduct Authority.
- Regulators: only Fidelity offers SEC, FINRA, SIPC.
- Markets: only Fidelity offers Options, Bonds, Futures.
- Account types: only Dodl offers ISA, SIPP, Lisa.
- Account types: only Fidelity offers IRA, Roth IRA, Joint.
- Support channels: only Dodl offers Email, Chat, Help centre.
- Support channels: only Fidelity offers Phone, Community.
- Features: only Fidelity offers Fractional shares, Demo account, Crypto.
- Pricing model: only Dodl offers Low fees.
Our verdict on each
Dodl
Dodl is an AJ Bell app aimed at UK beginners who want to sidestep dealing costs entirely. Stock trades cost £0 and cash earns 3.8%, so the saving comes from the fee-free model rather than from a richer market list.
Fidelity
Fidelity is a US brokerage that suits investors who want to hold and trade without a standing charge: its minimum deposit, account fee and inactivity fee all sit at $0, $0 and $0. Stock dealing is commission-free, with SIPC protection recorded as SIPC up to USD 500,000.
Score breakdown
| Area | Dodl | Fidelity |
|---|---|---|
| Cost | 8.9 | 9.1HigherSite ranks it 1 of 138 on account fee and 1 of 161 on stock trade fee. |
| Offer | 9.2Stock trade fee of £0 across isa, sipp and lisa, plus free deposits and withdrawals, undercuts priced platforms. | 9.5Higher |
| Trust | 8.6 | 9.8Higher |
Sources behind this comparison
Dodl
- dodl.co.uk: 12 facts, checked September 26, 2026
- help.dodl.co.uk: 3 facts, checked September 26, 2026
Fidelity
- brokerage-review.com: 6 facts, checked September 26, 2026
- editorialge.com: 5 facts, checked September 26, 2026
- en.wikipedia.org: 4 facts, checked September 26, 2026
- fidelity.com: 1 fact, checked September 26, 2026
- sipc.org: 1 fact, checked September 26, 2026
How they place
| Ranking | Dodl | Fidelity |
|---|---|---|
| Stock and ETF brokers | 176 of 471 | 46 of 471 |
| Investment platforms and apps | 35 of 86 | 9 of 86 |
| Brokers for beginners | 47 of 88 | 12 of 88 |
Every fact side by side
| Fact | Dodl | Fidelity |
|---|---|---|
| Features | Mobile app | Fractional shares, Demo account, Mobile app, Crypto, Options, FuturesCovers more |
| Pricing model | Commission free, Low feesCovers more | Commission free |
| Audience | Beginners | Beginners, ExperiencedCovers more |
| Legal entity | AJ Bell | FIDELITY BROKERAGE SERVICES LLC |
| Headquarters | Not confirmed | United States |
| Founded | Not confirmed | 1946 |
| Support channels | Email, Chat, Help centre | Phone, Community |
Robo-advisors
| Fact | Dodl | Fidelity |
|---|---|---|
| Portfolio types | Not confirmed | ETF, ESG, Crypto |
Where each stands against the rest
| Fact | Dodl | Fidelity | Median |
|---|---|---|---|
| Account fee | Not confirmed | $0at the median | $0 |
| Inactivity fee | Not confirmed | $0at the median | $0 |
| Currency conversion fee | 0.75%highest quarter | Not confirmed | 0.45% |
| Margin rate | Not confirmed | 12.375%highest quarter | 8.75% |
| Options contract fee | Not confirmed | $0.65above the median | $0.625 |
| Interest on cash | 3.8%highest quarter | Not confirmed | 3% |
Median across 52 listed brokers.
Pros and cons
Dodl
Pros
- Stock trades cost £0, the lowest stock trade fee recorded in this comparison
- free deposits and withdrawals means moving money in and out adds nothing to a portfolio
- Cash held with the account earns interest of 3.8% while you save for a purchase
Cons
- Cash interest of 3.8% is a variable rate, so the return on uninvested money can move
- Dealing runs on Dodl app only, which suits casual investors less well than a desktop platform
- Support runs on email, chat and help centre only, so there is no phone line for urgent account problems
Fidelity
Pros
- Costs sit at the floor: stock trade fee $0, account fee $0, inactivity fee $0 and minimum deposit $0
- The client entity is listed on the SIPC register as SIPC member 23292, with protection recorded at SIPC up to USD 500,000
- Account types cover retirement and shared holdings: ira, roth ira and joint
Cons
- Support runs on phone and community only, so that list carries no chat or email channel
- Options contracts cost $0.65 each, the main charge where stock dealing is free
- Margin borrowing is priced at 12.375%, a cost on top of the free equity dealing
Who each suits
Dodl
Who it suits
- UK beginners opening a first stocks, ETFs and funds portfolio
- Investors who want dealing fees at £0 and want to keep cash earning 3.8%
- Savers setting aside money in an ISA, SIPP or LISA before investing
Who should look elsewhere
- Traders who need a desktop dealing platform, because dealing sits on Dodl app
- Anyone wanting phone support, since help runs on email, chat and help centre
- Investors who trade often in foreign currency, where 0.75% charges apply
Fidelity
Who it suits
- Retirement savers, since ira, roth ira and joint are all listed as account types
- Buyers investing small amounts, as fractional shares sit in fractional shares, demo account and mobile app
- Traders who want stocks, bonds, funds, options, futures and forex in one place, as stocks, etfs and options shows
Who should look elsewhere
- Traders who want CFDs, since stocks, etfs and options leaves them out and CFI lists stocks, etfs and forex
- Anyone who prefers a required opening deposit, since $0 sets none where Vantage asks $5
Country by country
| Country | Dodl | Fidelity |
|---|---|---|
| United Kingdom | Yes | No |
| United States | No | Yes |
Questions about each
Dodl
What does it cost to buy shares at Dodl?+
A stock trade costs £0, which is the figure that stands out on this platform. The pricing model is commission-free rather than low-fee, so dealing is designed to cost nothing. Money in and out is also free deposits and withdrawals, so a transfer adds nothing extra. The one charge to watch is 0.75% on currency conversion when you buy shares priced outside sterling.
Is my money protected at Dodl?+
Dodl is regulated by the Financial Conduct Authority, and eligible balances are covered by FSCS up to GBP 85,000. That protection is a stated limit on a claim to the firm, not a promise that investments cannot fall in value. The company operating the app is AJ Bell, so the account sits with an established UK provider rather than an offshore entity.
Fidelity
What does it cost to trade stocks at Fidelity?+
Stock dealing is commission-free, with a stock trade fee of $0. The account fee is $0 and the minimum deposit is $0, so there is no standing charge to hold the account. Options contracts are the exception, at $0.65 each.
Is there an inactivity fee if I stop trading?+
The inactivity fee is $0, so an idle account is not charged for sitting still. On the site it ranks 1 of 56 brands measured for that fee. With the account fee at $0, a dormant account carries no listed running cost.
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