Updated September 29, 2026 · BrokerCue Editorial Team
moomoo vs WH SelfInvest
Where moomoo and WH SelfInvest differ
| Compare |  moomoo |  WH SelfInvest |
|---|---|---|
| Stock trade fee | $0Lower | $1.90 |
| Account fee | $0 | €0 |
| Markets | Stocks, ETFs, Options, Crypto | Stocks, ETFs, Forex, CFDs, Options, Futures, Bonds |
| Platforms | Moomoo app, Moomoo Desktop | NanoTrader, TradingView, Trader Workstation, Mobile Apps |
| Inactivity fee | Not confirmed | €0 |
| Regulators | SIPC | Not confirmed |
| Investor protection | SIPC up to USD 500,000 | Not confirmed |
| Retail accounts that lose money | Not confirmed | 76% |
| Options contract fee | $0 | Not confirmed |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- WH SelfInvest scores higher overall: 9.3 vs 9.1.
- Stock trade fee is lower at moomoo: $0 vs $1.90.
- Markets: only moomoo offers Crypto.
- Markets: only WH SelfInvest offers Forex, CFDs, Futures.
- Platforms: only moomoo offers Moomoo app, Moomoo Desktop.
- Platforms: only WH SelfInvest offers NanoTrader, TradingView, Trader Workstation.
- Support channels: only moomoo offers Help centre.
- Features: only moomoo offers Crypto, Options.
- Features: only WH SelfInvest offers Copy trading.
Our verdict on each
moomoo
moomoo suits retail investors who want to trade stocks, ETFs, options and crypto without paying a commission on each trade, and who are comfortable holding a US SIPC member account. Its BrokerCue score is 7.5, and the appeal rests on cost rather than on the size of the market list.
WH SelfInvest
WH SelfInvest sits in Luxembourg and covers stocks, ETFs, forex, CFDs, options, futures and bonds under an account fee of €0 and an inactivity fee of €0, which suits investors who want many asset classes without a standing charge. Stock dealing is the cost to watch, at $1.90 a trade.
Score breakdown
| Area | moomoo | WH SelfInvest |
|---|---|---|
| Cost | 9.5HigherEvery listed charge sits at $0 for stocks, $0 for options and $0 for the account. | 9.1The standing fees are flat, at €0 and €0, while the dealing charge of $1.90 a trade pulls the score down. |
| Offer | 9.1 | 9.5Higher |
| Trust | 8.6 | Not confirmed |
Licences and countries
| Country | moomoo | WH SelfInvest |
|---|---|---|
| United States | SIPC SIPC member 69739 | Not confirmed |
Where they rank in our lists
| Ranking | moomoo | WH SelfInvest |
|---|---|---|
| Stock and ETF brokers | 22 of 471 | 86 of 471 |
| Options trading platforms | 4 of 103 | 28 of 103 |
Choosing between them
Pick moomoo if cost and stock trade fee matter most.
Pick WH SelfInvest if offer matter most.
What we checked
moomoo
- moomoo.com: 8 facts, checked September 26, 2026
- sipc.org: 3 facts, checked September 26, 2026
WH SelfInvest
- whselfinvest.com: 9 facts, checked September 26, 2026
Every fact side by side
| Fact | moomoo | WH SelfInvest |
|---|---|---|
| Features | Crypto, Demo account, Fractional shares, Options, Mobile app | Demo account, Fractional shares, Copy trading, Mobile app |
| Pricing model | Commission free | Not confirmed |
| Legal entity | MOOMOO FINANCIAL INC | Not confirmed |
| Headquarters | Not confirmed | Luxembourg |
| Support channels | Email, Phone, Help centreCovers more | Email, Phone |
Where each stands against the rest
| Fact | moomoo | WH SelfInvest | Median |
|---|---|---|---|
| Stock trade fee | $0at the median | $1.90highest quarter | $0 |
| Inactivity fee | Not confirmed | €0below the median | €2.45 |
| Retail accounts that lose money | Not confirmed | 76%highest quarter | 72.05% |
| Options contract fee | $0lowest quarter | Not confirmed | $0.625 |
Median across 91 listed brokers.
Pros and cons
moomoo
Pros
- A stock trade costs $0 and an options contract costs $0, and the pricing model is commission-free.
- The account fee is $0, so an account left open costs nothing to hold.
- crypto, demo account and fractional shares covers fractional shares, a demo account, options, crypto and a mobile app, which suits smaller sums and practice trades.
Cons
- The market list is narrower than eToro's, which covers stocks, etfs and forex, while moomoo's own list is stocks, etfs and options.
- Support runs on email, phone and help centre only, so there is no live chat listed for questions raised during a trading session.
- Protection rests on a single scheme, SIPC up to USD 500,000, and SIPC names a single body, so there is no second cover behind it.
WH SelfInvest
Pros
- The account fee is €0 and the inactivity fee is €0, so an account left open or left idle is not billed, and the standing cost sits level with Vantage at $0.
- A single account covers stocks, etfs and forex, so shares, forex, CFDs, options, futures and bonds can be held and traded together.
- The platform choice runs from NanoTrader, TradingView and Trader Workstation, so the same account can be worked from a desktop terminal or from mobile apps.
Cons
- Stock dealing costs $1.90 a trade, where eToro charges $0 for its stock dealing.
- That dealing charge ranks 123 of 161 on our data, while the account fee sits at 1 of 138 and inactivity at 1 of 56, so the standing costs lead the table while dealing sits near the back of it.
- Support runs on email and phone, so a live chat window and a help centre are not part of the contact options.
Who each suits
moomoo
Who it suits
- Investors who want shares, ETFs, options and crypto on one commission-free account, since stocks, etfs and options covers all four.
- Smaller-sum investors who want fractional shares and a demo account, both named in crypto, demo account and fractional shares.
- Readers comfortable with a US SIPC member arrangement, given SIPC up to USD 500,000 and SIPC member 69739.
Who should look elsewhere
- Anyone who wants forex, contracts for difference, metals or futures in the same account: eToro covers stocks, etfs and forex.
- Readers who want metals alongside shares, ETFs and crypto: Vantage covers forex, cfds and stocks, while moomoo's list is stocks, etfs and options.
WH SelfInvest
Who it suits
- Investors who want shares and leveraged products side by side, since stocks, etfs and forex puts forex, CFDs, options, futures and bonds in the same account.
- People who split activity between a desktop terminal and mobile apps, since NanoTrader, TradingView and Trader Workstation covers both.
- Traders who want to test before committing, since demo account, fractional shares and copy trading includes a demo account and fractional shares.
Who should look elsewhere
- Anyone who mainly wants cheap stock dealing: eToro charges $0 for stock dealing against $1.90 here.
- Crypto traders, since crypto is missing from stocks, etfs and forex although CFI covers stocks, etfs and forex.
Current offers
moomoo
Current offer
Bonus
Welcome Bonus
Source, checked September 26, 2026
Questions about each
moomoo
What does moomoo charge to trade stocks and options?+
On the commission-free account, the stock trade fee is $0 and the options contract fee is $0. The account fee is $0, so nothing is charged to keep the account open. Those figures are the whole cost side of the offer, and they apply to the same account rather than to a paid tier.
What does a commission-free account mean for the cost of a trade?+
The pricing model is commission-free, so a stock trade is charged at $0 rather than a percentage of the order, and an options contract at $0. Removing commission does not change the price at which an order is filled, so the buy and sell prices still matter as much as the fee line.
WH SelfInvest
Does WH SelfInvest charge an account fee?+
The account fee is €0 and the inactivity fee is €0, so there is nothing to pay for holding the account open and nothing for leaving it idle. That is why the brand ranks 1 of 138 on our data for the account fee and 1 of 56 for inactivity.
What does it cost to buy a stock?+
A stock trade costs $1.90, and that is the charge which scales with how often you trade. It ranks 123 of 161 on our data, so anyone dealing in shares regularly will feel it far more than the flat fees. Multiply it by the number of trades you expect.