moomoo Review

Company background

moomoo is an investing and trading app offered by Moomoo Technologies Inc. The broker was founded in Silicon Valley in 2018 and is described as an independent brand of FUTU Holdings, a Nasdaq-listed global financial institution based in Hong Kong. In the U.S., investment products and services are offered through Moomoo Financial Inc., while crypto services are offered through Moomoo Crypto Inc.

The platform covers stocks, ETFs, options, fractional shares, margin trading, paper trading, and crypto. It also offers cash sweep features for uninvested cash and market tools such as charts, stock analysis, Level 2 data, earnings calendars, and institutional tracking.

Fees and pricing

moomoo lists $0 commission trading for U.S. residents trading U.S. markets through Moomoo Financial Inc. U.S. stocks and US exchange-listed ETFs are shown with $0 commission, and platform fees are listed as $0 during promotion. ADR custodian fees are $0.01~0.05/Share, and regulatory fees such as SEC and FINRA fees may apply.

For options, U.S. equity options have $0 commission, $0 platform fees, and $0 contract fees. Index options have $0 commission and $0 platform fees, but a $0.5/contract fee applies. Crypto trading is listed with $0 commission and a 0.49% transaction fee. Margin rates are advertised as low as 6.8%, and margin use requires at least $2,000 in net assets.

Regulation and safety

U.S. securities and related services available through moomoo are offered by Moomoo Financial Inc., which is registered with and regulated by SEC and FINRA. Moomoo Financial Inc. is a SIPC member, which protects securities customers up to $500,000, including $250,000 for cash claims. SIPC protection does not cover market losses.

Crypto services are offered by Moomoo Crypto Inc., a money services business registered with FINCEN. Crypto assets held with Moomoo Crypto Inc. are not FDIC insured or SIPC protected. Swept cash in the Cash Sweep Program may be eligible for FDIC insurance at program banks.

Platform experience

moomoo supports mobile, desktop, web, TradingView, and API access. The download page lists App Store, Google Play, Mac, Windows, Linux, and Moomoo API options. Moomoo Desktop is positioned as a workspace for trading and analysis, while the TradingView integration allows clients to connect accounts and trade through TradingView, with standard brokerage fees still applying.

Paper trading is available for practice and starts with $1M in virtual money. It supports simulated trading in stocks, options, and futures using live market data.

Pros and cons

moomoo is strongest on explicit low-cost features, including $0 commissions on U.S. stocks and ETFs, $0 equity options contract fees, paper trading, and advertised margin rates as low as 6.8%. The main limitations are specific fees and conditions: crypto trades carry a 0.49% transaction fee, index options have a $0.5/contract fee, Level 2 data requires a $100+ average account value, and margin access requires $2,000 in net assets.