Fidelity vs Wealthify - BrokerCue
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Broker Comparison

Fidelity vs Wealthify

Compare Fidelity and Wealthify side by side: fees, regulation, platforms.

Fidelity

Fidelity

Long-term investors and beginners

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fract…

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and …

Head-to-head comparison

Fidelity vs Wealthify
Feature Fidelity Wealthify
Minimum deposit - -
Stock trading fee $0 commission per online US stock trade -
Regulators SEC, FINRA, SIPC FCA
Best for Long-term investors and beginners Beginner and hands-off UK investors
Markets & account
Stocks
-
ETFs
-
Crypto
-
Bonds
-
Options
-
Fractional Shares
-
Funds
Money Market Funds
-
Margin
-
Ready Made Portfolios
Investment Plans
Isa
-
Sipp
-
Savings Vaults
-

Pros & cons

Fidelity

Fidelity

Pros

  • No commission on US stock and ETF trades
  • No account minimum, no account fee, no inactivity fee
  • No withdrawal fee
  • Fractional shares available from $1
  • Extensive research and educational resources
  • Fidelity Go robo-advisor free under $25,000
  • Fidelity does not accept payment for order flow
  • Excess-of-SIPC coverage totalling $1 billion in aggregate

Cons

  • No futures trading
  • No forex or CFD trading
  • Crypto limited to five coins with a 1% spread
  • No paper trading or demo account
  • Margin rates higher than some specialist discount brokers
  • A small subset of ETFs carry a $100 service fee per purchase
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to £85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum £1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
Fidelity

Fidelity

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fractional shares and the Fidelity Go robo-advisor with no account minimums.

Visit Fidelity Read review

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Visit Wealthify Read review

Your capital is at risk. Other fees apply.

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