Updated September 29, 2026 · BrokerCue Editorial Team
eToro vs Plum
eToro
Higher score in this comparison
Plum
eToro vs Plum: the differences
| Compare | eToroReviewVisitVisit | PlumReviewSee alternativesSee alternatives |
|---|---|---|
| Stock trade fee | $0 | £0 |
| Account fee | $0 | £0 |
| Markets | Stocks, ETFs, Forex, CFDs, Crypto, Futures | Stocks, ETFs, Funds |
| Regulators | Cyprus Securities and Exchange Commission (CySEC), SIPC | Financial Conduct Authority |
| Investor protection | EU ICS up to EUR 20,000 | FSCS up to GBP 85,000 |
| Account types | ISA | ISA, SIPP, LisaCovers more |
| Minimum deposit | Not confirmed | £2 |
| Platforms | Not confirmed | Mobile app |
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Key differences
- eToro scores higher overall: 9.2 vs 8.9.
- Regulators: only eToro offers Cyprus Securities and Exchange Commission (CySEC), SIPC.
- Regulators: only Plum offers Financial Conduct Authority.
- Founded is lower at eToro: 2007 vs 2016.
- Markets: only eToro offers Forex, CFDs, Crypto.
- Markets: only Plum offers Funds.
- Account types: only Plum offers SIPP, Lisa.
- Support channels: only Plum offers Email.
- Features: only eToro offers Crypto, Demo account, Copy trading.
Our verdict on each
eToro
eToro suits readers who want to hold shares, ETFs, crypto, forex and CFDs in one app without paying commission on trades. Costs look light on the standard account, with a stock trade fee of $0 and account fee of $0, though the account fee applies to the virtual portfolio rather than every standard account.
Plum
Plum is a UK app aimed at beginners who want to start small and pay nothing to hold or trade. Stocks, ETFs and funds sit behind fractional shares, the account fee is £0 and the minimum deposit is £2, so small amounts can be put to work in a SIPP, ISA or LISA.
Score breakdown
| Area | eToro | Plum |
|---|---|---|
| Cost | 9.3Commission-free pricing with a stock trade fee of $0 and account fee of $0, but currency conversion on non-USD balances sits outside that headline. | 9.3Stock dealing is £0, the account fee is £0 and management fees run 0.15% to 0.6% on portfolios. |
| Offer | 8.8 | 8.9Higher |
| Trust | 9.3Higher | 8.5 |
Pick eToro if, pick Plum if
Pick eToro if trust matter most.
Pick Plum if account types matter most.
Licences and countries
| Country | eToro | Plum |
|---|---|---|
| Cyprus | Cyprus Securities and Exchange Commission (CySEC) MiCA CASP 213800GIFQMSV7HROS23 | Not confirmed |
| United States | SIPC SIPC member 70212 | Not confirmed |
What we checked
eToro
- etoro.com: 9 facts, checked September 26, 2026
- esma.europa.eu: 4 facts, checked September 26, 2026
Plum
- withplum.com: 10 facts, checked September 26, 2026
- finextra.com: 3 facts, checked September 26, 2026
- find-and-update.company-information.service.gov.uk: 2 facts, checked September 26, 2026
How they place
| Ranking | eToro | Plum |
|---|---|---|
| Stock and ETF brokers | 6 of 474 | 171 of 474 |
| Investment platforms and apps | 2 of 91 | 39 of 91 |
| Brokers for beginners | 2 of 90 | 45 of 90 |
| Robo-advisors | 2 of 151 | 67 of 151 |
| Stocks and shares ISA providers | 1 of 23 | 9 of 23 |
Every fact side by side
| Fact | eToro | Plum |
|---|---|---|
| Features | Crypto, Demo account, Fractional shares, Copy trading, Mobile appCovers more | Fractional shares, Mobile app |
| Pricing model | Commission free | Commission free |
| Audience | Beginners | Beginners |
| Legal entity | eToro (Europe) Ltd | Plum Fintech Limited |
| Headquarters | Cyprus | United Kingdom |
| Founded | 2007Lower | 2016 |
| Support channels | Help centre | Email, Help centreCovers more |
Robo-advisors
| Fact | eToro | Plum |
|---|---|---|
| Management fee | 0%Lower | 0.15% to 0.6% |
| Minimum investment | $500 | £1 |
| Portfolio types | ETF, ESG, Cash, CryptoCovers more | ETF, Cash |
Where each stands against the rest
| Fact | eToro | Plum | Median |
|---|---|---|---|
| Minimum deposit | Not confirmed | £2below the median | £20 |
Median across 19 listed brokers.
Pros and cons
eToro
Pros
- No commission on share dealing: stock trade fees are $0
- No account fee on the standard dealing account: $0
- Regulated in Cyprus by the Cyprus Securities and Exchange Commission, and a SIPC member in the US
Cons
- A separate management fee of 0% applies to the managed portfolio service, so headline dealing costs are not the whole bill
- Support runs on help centre only, so there is no stated phone or live chat route for account problems
- The same commission-free model at XTB comes with a stated stock trade fee of €0, so commission alone does not separate the two
Plum
Pros
- Stock trades cost £0 and the account fee is £0, so holding and dealing carry no charge.
- The account opens from £2 and the smallest investment is £1, which suits small regular amounts.
- Fractional shares on a Mobile app let a small sum hold part of a share rather than a whole one.
Cons
- Support runs on email and help centre only, so an urgent question waits for a written answer.
- The market list is stocks, etfs and funds and portfolio types run to etf and cash, so the account is narrow beside a full trading platform.
- The minimum deposit of £2 ranks 89 of 213, and CFI lists a minimum deposit of $0.
Who each suits
eToro
Who it suits
- Beginners who want commission-free share dealing plus fractional shares
- Readers who want stocks, ETFs, crypto, forex and CFDs in one place
- Anyone saving in a currency other than US dollars who wants to watch the cost of conversion
Who should look elsewhere
- Readers who want a stated phone or live chat support channel, since support runs on help centre
- Day traders who judge a broker on spreads alone, as no spread figure is listed
- Anyone wanting managed portfolios at no cost, since the management fee is 0%
Plum
Who it suits
- Beginners who want a SIPP, ISA or LISA going from a first deposit of £2.
- Investors who want to pick their own shares and are content with portfolio types of etf and cash.
- Readers who care most about the cost of a trade, since dealing is £0 and the account fee is £0.
Who should look elsewhere
- Anyone wanting a lower floor than the £2 minimum, since CFI lists a minimum deposit of $0.
- Readers comparing purely on dealing costs, since eToro also charges $0 for a stock trade.
- People who want to fund from a higher starting amount: Vantage lists a minimum deposit of $5.
Questions about each
eToro
What does it cost to buy shares with eToro?+
The stock trade fee is $0, and the account fee is $0. Both sit at the low end of the market, and eToro is ranked at 1 on trade fees and 1 on account fees among the brands compared here. Currency conversion can still apply if your balance is not in the account currency.
Is there an account fee on the standard eToro account?+
The account fee is $0 for the standard dealing account, which is why eToro places at 1 out of 138 brands on that measure. The managed portfolio service is charged differently, at a management fee of 0%, so treat the dealing and portfolio costs as two separate lines.
Plum
How much does it cost to use Plum?+
Stock trades cost £0 and the account fee is £0, so there is no dealing charge and no annual subscription to pay. The cost that can appear is the management fee of 0.15% to 0.6% on portfolios, which applies to the managed side rather than to every account. On the cost of holding and dealing, Plum sits at the cheap end of the field.
Is Plum regulated, and is my money protected?+
Plum is regulated by the Financial Conduct Authority, and the account is held with Plum Fintech Limited. The stated investor protection is FSCS up to GBP 85,000, which is the compensation available if the firm cannot pay a valid claim. That is the standard UK arrangement for a firm holding investments, and it is the part to check before depositing.
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