Plum Review

Automated savings and beginner investors

FCA

Founded 2016 · United Kingdom

Why investors choose this broker

Free Basic plan with automated savings and stock access
Stocks and Shares ISA and SIPP available on paid tiers
Fractional stock investing from £1
3,000+ individual US company stocks available

Review summary

Plum is a UK savings and investment app that automates saving, offers ISA, SIPP, mutual funds, and 3,000+ individual stocks via a tiered subscription model.

Pros

Free Basic plan with automated savings and stock access
Stocks and Shares ISA and SIPP available on paid tiers
Fractional stock investing from £1
3,000+ individual US company stocks available
26 curated mutual funds from Vanguard and BlackRock
FCA-regulated with FSCS protection up to £85,000 on investments
Automated savings powered by spending analysis
Multiple savings account types including Cash ISA and Lifetime ISA

Cons

Individual stocks cannot be held inside the Stocks and Shares ISA - only mutual funds are ISA-eligible, leaving stock gains potentially subject to capital gains tax
Only 26 mutual funds available, a narrower range than dedicated investment platforms
Stacked fees on paid tiers: subscription fee plus platform fee plus fund manager fee
Two free lifetime trades then a per-trade charge on Basic and Plus plans
Crypto available only for EU/Cyprus users via Bitpanda; not available to UK customers
No demo or practice account
Fund access requires a paid subscription; Basic plan is limited

Company background

Plum was founded in 2016 by Victor Trokoudes and Alex Michael in London. Starting as an automated savings tool via Facebook Messenger, it has grown into a mobile-first financial app with over 2 million users. Plum operates from a London headquarters with offices in Athens and Nicosia. The company is independently held with minority investors including VentureFriends and Eurobank.

Plum's core proposition is automation: the app analyses connected bank account spending and moves amounts into savings without manual intervention. The platform now covers Cash ISAs, Stocks and Shares ISAs, a SIPP, mutual funds, individual stocks, money market funds, and a Lifetime ISA.

Fees and pricing

Plum uses a tiered subscription model. The Basic plan is free and provides automated savings, stock trading, and a General Investment Account. Paid tiers - Plus at £3.99 per month, Boost at £7.99 per month, and Max at £14.99 per month - unlock the Stocks and Shares ISA, a wider fund range, and lower per-transaction fees. Basic and Plus plan users receive two free lifetime stock trades; subsequent trades cost £0.50 each. Boost and Max plan users pay no per-trade fee. An FX fee of 0.60% (Basic) to 0.15% (Max) applies to each foreign-currency stock transaction.

Investment accounts carry a platform fee of 0.60% per year (Basic) down to 0.15% (Max) on assets in the GIA and ISA. Fund manager OCF fees are additional, typically 0.08%-0.90% depending on the fund. The SIPP carries a 0.35% annual administration charge plus a 0.10% custody charge. Plum does not state a deposit fee, withdrawal fee, or inactivity fee.

Regulation and safety

Plum operates through FCA-authorised entities. Plum Fintech Limited is registered with the FCA as an AISP (FRN 836159) and as an agent of Modulr FS Ltd for e-money (FRN 902844). Saveable Limited (FRN 739214) is the FCA-authorised investment firm holding client assets under FCA CASS rules in segregated accounts. Eligible deposits at partner banks are covered by FSCS up to £120,000 per person per bank. Eligible investments in the GIA, ISA, and SIPP are FSCS-covered up to £85,000. US stock custody via Alpaca carries SIPC protection up to $500,000. E-money balances are safeguarded under FCA rules but are not FSCS-protected.

Platform experience

Plum is available exclusively as a mobile app on iOS and Android. The interface targets users with limited investment experience and includes onboarding for risk assessment and goal setting. Users can set up eight types of automatic savings rules, invest in up to 26 curated mutual funds from Vanguard and BlackRock, and trade 3,000+ individual stocks with fractional share support from £1. Fund access is subscription-gated: Plus provides 13 funds, Max provides all 26. Paid plans include the Stocks and Shares ISA for fund investing and access to the SIPP. There is no demo or paper trading account.

Pros and cons

Plum's main strengths are its automated savings engine, broad range of tax wrappers in a single app, fractional stock investing from £1, and FCA regulation with FSCS protection. The free Basic plan gives access to stocks and automated savings. Key drawbacks are that individual stocks cannot be held inside the Stocks and Shares ISA - only mutual funds qualify for the ISA wrapper - and the fund range of 26 options is narrow compared with larger investment platforms. Fees stack across subscription, platform, and fund-manager layers, and crypto is not available to UK users.

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Trading fees & commissions

Plum's Basic plan is free; paid tiers cost £3.99-£14.99 per month. The investment platform fee is 0.15%-0.60% annually depending on subscription tier. Stock trades carry an FX fee of 0.15%-0.60% per transaction depending on tier, and a per-trade charge of up to £0.50 after the first two lifetime trades (Basic); Plus, Boost, and Max pay lower or no per-trade fees.

Fees

Item	Fee
Isa	Stocks & Shares ISA included with Plus and above; platform fee 0.60%-0.15% p.a. depending on tier; no transfer-in or transfer-out fee
Sipp	Administration charge: 0.35% p.a.; custody service charge: 0.10% p.a.; fund manager fees vary
Funds	Platform fee 0.60% p.a. (Basic) to 0.15% p.a. (Max); fund manager OCF varies by fund (typically 0.08%-0.90%)
Account	Basic: free; Plus: £3.99/month; Boost: £7.99/month; Max: £14.99/month
Deposit	No deposit fee stated
Inactivity	No inactivity fee stated
Withdrawal	No withdrawal fee stated
Fx Conversion	0.60% (Basic), 0.45% (Plus), 0.30% (Boost), 0.15% (Max) applied to each foreign-currency stock transaction
Money Market Funds	Plum service fee 0.93% p.a. (Basic) to 0.00% p.a. (Max); BlackRock management fee 0.10% p.a.

Trading platform & features

Platforms

Plum app
iOS app
Android app

Regulation and investor protection

Plum operates through FCA-authorised entities: Plum Fintech Limited (FRN 836159, registered AISP; FRN 902844, agent of Modulr FS Ltd for e-money) and Saveable Limited (FRN 739214, authorised investment firm). Client investments are held under FCA CASS rules in segregated accounts, and eligible investments are covered by the FSCS up to £85,000.

Broker FAQs

Is Plum safe?

Plum operates through FCA-regulated entities. Investment assets are held under FCA CASS rules in segregated accounts, and eligible investments are covered by the FSCS up to £85,000 per person.

Is Plum a scam?

No. Plum is authorised and regulated by the Financial Conduct Authority through Plum Fintech Limited and Saveable Limited, both of which are listed on the FCA register.

Is Plum regulated and by whom?

Yes. Plum Fintech Limited is registered with the FCA as an AISP (FRN 836159) and as an agent of Modulr FS Ltd for e-money (FRN 902844). Saveable Limited (FRN 739214) is the FCA-authorised investment firm managing client investments.

Does Plum keep client funds in segregated accounts?

Yes. Saveable Limited holds client investment assets under FCA CASS rules in segregated accounts, separate from Plum's own operational funds. Cash deposits are held in trust at partner banks.

What happens to my money if Plum goes bankrupt?

Investment assets held under CASS are ring-fenced and would be returned to clients via an insolvency practitioner. Eligible investments are also covered by the FSCS up to £85,000. Cash deposits at partner banks are covered by FSCS up to £120,000 per person per bank, while e-money balances are safeguarded under FCA rules but are not FSCS-protected.

What products does Plum offer?

Plum offers automated savings, a Cash ISA, a Lifetime ISA, a Stocks and Shares ISA, a General Investment Account, a SIPP, money market funds, 26 mutual funds, 3,000+ individual stocks, and fractional share investing.

Does Plum offer an ISA?

Yes. Plum offers a Cash ISA, a Stocks and Shares ISA (available on Plus and above, holding mutual funds), and a Lifetime ISA. The Stocks and Shares ISA supports mutual funds only; individual stock trades are executed in a General Investment Account.

Does Plum offer a SIPP?

Yes. Plum offers a Self-Invested Personal Pension (SIPP) with access to Vanguard Target Retirement Date Funds and other fund options. The SIPP carries an annual administration charge of 0.35% plus a 0.10% custody charge.

Can I invest in individual stocks on Plum?

Yes. Plum provides access to 3,000+ individual US and UK company stocks via a General Investment Account, with fractional share investing from £1. However, individual stocks cannot currently be held inside the Stocks and Shares ISA wrapper.

Does Plum offer crypto?

Plum offers crypto investing for users in Cyprus and the EU via a partnership with Bitpanda, with access to five cryptocurrencies. Crypto is not available to UK customers through the Plum app.

What does Plum charge for stock trades?

Basic and Plus plan users receive two free lifetime trades; subsequent trades cost £0.50 each. Boost and Max plan users pay no per-trade fee. All stock trades in a foreign currency also carry an FX fee of 0.60% (Basic) down to 0.15% (Max).

What does Plum charge for fund investing?

The platform fee is 0.60% per year on Basic, reducing to 0.15% per year on Max. Fund manager fees (OCF) are additional and vary by fund, typically from 0.08% to 0.90%.

Is there a withdrawal fee at Plum?

Plum does not state a withdrawal fee on its fees page.

Does Plum charge an inactivity fee?

Plum does not state an inactivity fee on its fees page.

What is Plum's currency conversion fee?

An FX fee applies to each foreign-currency stock transaction: 0.60% on Basic, scaling down to 0.15% on the Max plan.

Does Plum have a demo account?

No. Plum does not offer a demo or paper trading account.

Does Plum have a mobile app?

Yes. Plum is available exclusively as a mobile app on iOS (App Store) and Android (Google Play). There is no standalone web platform.

Is Plum good for beginners?

Plum is designed with beginners in mind. The automated savings feature removes the need to manually transfer money, and fractional stock investing starts from £1. However, the Stocks and Shares ISA supports only mutual funds, and individual stocks require a General Investment Account.

Is Plum good for long-term investing?

Plum offers a SIPP, Stocks and Shares ISA, Lifetime ISA, and a curated fund range from providers including Vanguard and BlackRock, which are relevant for long-term goals. The limited fund range and stacked fees may be a consideration for investors seeking a broader selection or lower total costs on larger portfolios.

Bottom line

Plum suits users who want automated savings, a SIPP, an ISA, and fractional stock access within a single mobile-first app at a low or no monthly cost. It may not suit users who want to hold individual stocks inside a tax-efficient ISA wrapper, need a wider fund range, or prefer a desktop trading platform.

Plum

Automated savings and beginner investors

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Your capital is at risk. Other fees apply.