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Broker Comparison

Ally Invest vs TradeZero

Compare Ally Invest and TradeZero side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
TradeZero

TradeZero

Active traders and short sellers

TradeZero is an active-trading broker founded in 2015 offering commission-free limit orders, direct market ac…

Head-to-head comparison

Ally Invest vs TradeZero
Feature Ally Invest TradeZero
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission Free limit orders on NYSE/AMEX/NASDAQ stocks above $1 (200+ shares); $0.005 per share ($0.99 min) for orders under 200 shares or market orders; OTC/penny stocks $0.005/share ($0.99 min, $7.95 max)
Regulators FINRA, SIPC, SEC SCB, FINRA, SIPC, CIRO, AFM
Best for DIY investors who also want managed portfolio options Active traders and short sellers
Markets & account
Stocks
ETFs
Bonds
-
Options
Funds
-
Margin
Ready Made Portfolios
-
Demo Account
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
TradeZero

TradeZero

Pros

  • Commission-free limit orders on eligible U.S. stocks
  • Strong short-selling tools with integrated stock locate feature
  • Extended trading hours 4 AM to 8 PM ET
  • Up to 6:1 intraday leverage for international accounts; 4:1 intraday for TradeZero America
  • Free paper trading account with $1,000,000 in virtual funds
  • No inactivity fee
  • 24/7 live customer support
  • Multiple platform options including free ZeroFree tier

Cons

  • ZeroPro subscription costs $59 per month
  • Outgoing wire fee of $50 per transaction
  • No forex, futures, crypto, or bonds offered
  • Minimum deposit of $2,500 for U.S. accounts
  • Short locate fees add cost for active short sellers
  • International clients lack SIPC protection
  • Market orders and sub-200-share orders incur per-share fee
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

TradeZero

TradeZero

TradeZero is an active-trading broker founded in 2015 offering commission-free limit orders, direct market access, short-selling tools, and 16-hour extended trading hours.

Visit TradeZero Read review

Your capital is at risk. Other fees apply.

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