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Broker Comparison

Acorns vs Ally Invest

Compare Acorns and Ally Invest side by side: fees, regulation, platforms.

Acorns

Acorns

Hands-off investors who want automated ETF portfolios

Acorns is an automated saving and investing app with ETF portfolios, Round-Ups, retirement accounts, and pricโ€ฆ

VS
Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on mโ€ฆ

Head-to-head comparison

Acorns vs Ally Invest
Feature Acorns Ally Invest
Minimum deposit No minimum opening deposit or minimum balance required for Mighty Oak and Emergency Savings banking services No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice
Stock trading fee No commissions $0 commission
Regulators SEC, FINRA FINRA, SIPC, SEC
Best for Hands-off investors who want automated ETF portfolios DIY investors who also want managed portfolio options
Markets & account
Stocks
ETFs
Bonds
Options
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Investment Plans
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Ready Made Portfolios
Funds
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Margin
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Pros & cons

Acorns

Acorns

Pros

  • Round-Ups invest spare change once it reaches at least $5
  • Automatic rebalancing keeps Base portfolio allocations on track
  • Dividends are automatically reinvested
  • No hidden costs, transaction fees, or commissions stated
  • Checking has no overdraft, maintenance, or AllPoint ATM fees
  • Gold adds individual stocks and ETFs to Custom Portfolios
  • SIPC protection up to $500,000 for Invest, Later and Early

Cons

  • Lowest listed subscription is $3/mo.
  • Gold costs $12/mo. for the full suite
  • Custom Portfolios are available only to Gold customers
  • Acorns Early Invest is a Gold subscription exclusive
  • Money Manager is available with Acorns Gold
  • No direct Bitcoin access; exposure is through BITO ETF
  • Investment products are not FDIC insured or bank guaranteed
Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Acorns

Acorns

Acorns is an automated saving and investing app with ETF portfolios, Round-Ups, retirement accounts, and pricing from $3/mo.

Your capital is at risk. Other fees apply.

Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Your capital is at risk. Other fees apply.

Not the right match?

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