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Broker Comparison

Ally Invest vs Wealthsimple

Compare Ally Invest and Wealthsimple side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on mโ€ฆ

VS
Wealthsimple

Wealthsimple

Canadian beginner and passive investors

Wealthsimple is a Canadian all-in-one financial platform offering commission-free stock and ETF trading, manaโ€ฆ

Head-to-head comparison

Ally Invest vs Wealthsimple
Feature Ally Invest Wealthsimple
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission Commission-free on Canadian and US exchanges
Regulators FINRA, SIPC, SEC CIRO, OSC
Best for DIY investors who also want managed portfolio options Canadian beginner and passive investors
Markets & account
Stocks
ETFs
Crypto
-
Bonds
-
Options
Funds
-
Margin
Ready Made Portfolios
Fractional Shares
-
Investment Plans
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Wealthsimple

Wealthsimple

Pros

  • Commission-free stock and ETF trading
  • No account, inactivity, or transfer-out fees on self-directed accounts
  • Fractional shares with a $1 minimum investment
  • Integrated robo-advisor, self-directed trading, and crypto in one app
  • Multiple registered account types including TFSA, RRSP, FHSA, and RESP
  • CIPF investor protection up to $1 million per account category
  • No minimum deposit requirement
  • TradingView charting integration on web platform

Cons

  • 1.5% CAD/USD currency conversion fee applies to most US stock trades unless a USD account is held
  • $10 per month USD account fee for Core plan users
  • No mutual funds, bonds, GICs, CFDs, or forex products
  • No demo account
  • Advanced research and charting tools are limited compared to full-service brokers
  • Managed portfolio customization is restricted to a small set of model portfolios
  • Higher-tier benefits require $100,000 or $500,000 in household assets
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Your capital is at risk. Other fees apply.

Wealthsimple

Wealthsimple

Wealthsimple is a Canadian all-in-one financial platform offering commission-free stock and ETF trading, managed portfolios, crypto, and tax filing in a single app.

Your capital is at risk. Other fees apply.

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