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Broker Comparison

Ally Invest vs SoFi Invest

Compare Ally Invest and SoFi Invest side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
SoFi Invest

SoFi Invest

Beginners and all-in-one investors

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fract…

Head-to-head comparison

Ally Invest vs SoFi Invest
Feature Ally Invest SoFi Invest
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission Commission-free
Regulators FINRA, SIPC, SEC FINRA, SIPC, SEC
Best for DIY investors who also want managed portfolio options Beginners and all-in-one investors
Markets & account
Stocks
ETFs
Crypto
-
Bonds
-
Options
Funds
Margin
Ready Made Portfolios
Fractional Shares
-
Money Market Funds
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
SoFi Invest

SoFi Invest

Pros

  • Commission-free stock, ETF, and options trading
  • No per-contract or exercise fee on options
  • Fractional shares from $5
  • IPO access at offering price
  • 1% IRA contribution match
  • Robo-advisor with no minimum beyond $50
  • Integrated banking, lending, and investing in one app
  • Access to Certified Financial Planners

Cons

  • Robo-advisor charges 0.25% annual fee (was free before November 2024)
  • Crypto trades carry a 1% spread on every buy and sell
  • Inactivity fee of $25 after 6 months without a login
  • $25 outgoing wire transfer fee and $100 ACAT transfer-out fee
  • No forex or futures trading
  • Limited research and charting tools compared to full-service brokers
  • No tax-loss harvesting in the robo-advisor
  • Crypto selection limited to around 25-30 coins with no advanced order types
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

SoFi Invest

SoFi Invest

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fractional shares, IPO access, and crypto trading in one platform.

Visit SoFi Invest Read review

Your capital is at risk. Other fees apply.

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