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Broker Comparison

Ally Invest vs Merrill Edge

Compare Ally Invest and Merrill Edge side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Merrill Edge

Merrill Edge

Bank of America customers and long-term investors

Merrill Edge is a Bank of America brokerage offering commission-free stocks, ETFs and options, integrated ban…

Head-to-head comparison

Ally Invest vs Merrill Edge
Feature Ally Invest Merrill Edge
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission $0 per online trade; broker-assisted: $29.95
Regulators FINRA, SIPC, SEC FINRA, SEC
Best for DIY investors who also want managed portfolio options Bank of America customers and long-term investors
Markets & account
Stocks
ETFs
Bonds
Options
Funds
Margin
Ready Made Portfolios
Money Market Funds
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Merrill Edge

Merrill Edge

Pros

  • No commissions on online stock and ETF trades
  • No account minimum and no inactivity fee
  • Integrated with Bank of America banking via single login
  • BofA Rewards program offers banking perks for combined account holders
  • SIPC protection up to $500,000 plus additional Lloyd's of London coverage
  • MarketPro platform for active traders with Level II quotes
  • Extensive research tools and educational resources
  • Merrill Guided Investing robo-advisor available from $1,000

Cons

  • No fractional shares
  • No cryptocurrency trading
  • No futures or forex trading
  • No paper trading or demo account
  • Margin rates are high compared to some competitors
  • Mobile app options trading experience is limited
  • No-transaction-fee mutual fund list is smaller than some competitors
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Merrill Edge

Merrill Edge

Merrill Edge is a Bank of America brokerage offering commission-free stocks, ETFs and options, integrated banking rewards, and a robo-advisor service.

Visit Merrill Edge Read review

Your capital is at risk. Other fees apply.

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