Moneyfarm vs Wealthify - BrokerCue
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Broker Comparison

Moneyfarm vs Wealthify

Compare Moneyfarm and Wealthify side by side: fees, regulation, platforms.

Moneyfarm

Moneyfarm

Hands-off long-term investors

Moneyfarm is a UK-regulated digital wealth manager offering managed ETF portfolios across ISA, SIPP, JISA and…

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and …

Head-to-head comparison

Moneyfarm vs Wealthify
Feature Moneyfarm Wealthify
Minimum deposit - -
Stock trading fee - -
Regulators FCA, CONSOB FCA
Best for Hands-off long-term investors Beginner and hands-off UK investors
Markets & account
ETFs
-
Bonds
-
Funds
Ready Made Portfolios
Investment Plans
Isa
Sipp
Savings Vaults
-

Pros & cons

Moneyfarm

Moneyfarm

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • No deposit, withdrawal, or inactivity fees on managed accounts
  • Multiple account types: ISA, SIPP, JISA, GIA
  • Management fees taper to 0% above £1.5m
  • Automatically rebalanced ETF portfolios across seven risk levels
  • ESG and thematic portfolio options available
  • Investment consultant access across all account tiers
  • Flexible ISA - can withdraw and replace funds in the same tax year

Cons

  • No demo account
  • £500 minimum initial investment required
  • No individual stock picking in managed accounts
  • DIY investing trades cost £3.95 per share or ETF trade
  • No fractional shares
  • No in-specie transfers out
  • SIPP has a higher minimum monthly platform charge of £15
  • Platform only available in the UK (retail) and Italy
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to £85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum £1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
Moneyfarm

Moneyfarm

Moneyfarm is a UK-regulated digital wealth manager offering managed ETF portfolios across ISA, SIPP, JISA and GIA accounts, with tiered fees and a DIY investing option.

Visit Moneyfarm Read review

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Visit Wealthify Read review

Your capital is at risk. Other fees apply.

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