Updated September 28, 2026 · BrokerCue Editorial Team
Moneyfarm vs Wealthsimple
Moneyfarm vs Wealthsimple: the differences
| Compare |  Moneyfarm |  Wealthsimple |
|---|---|---|
| Management fee | 0.1% to 0.45%Lower | 0.5% |
| Minimum investment | £500 | CA$1 |
| Account types | ISA, SIPP | Joint, Corporate |
| Portfolio types | ETF, ESG, Cash, CryptoCovers more | ETF, Cash, Crypto |
| Regulators | Financial Conduct Authority | Not confirmed |
| Investor protection | FSCS up to GBP 85,000 | Not confirmed |
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Key differences
- Wealthsimple scores higher overall: 9.4 vs 9.1.
- Management fee is lower at Moneyfarm: 0.1% to 0.45% vs 0.5%.
- Account types: only Moneyfarm offers ISA, SIPP.
- Account types: only Wealthsimple offers Joint, Corporate.
- Portfolio types: only Moneyfarm offers ESG.
Our verdict on each
Moneyfarm
Moneyfarm suits UK savers who want an ISA or SIPP built and run for them, and who are content paying a percentage fee rather than trading directly. The management fee of 0.1% to 0.45% is the figure to weigh, and it sits above the median for robo-advisors.
Wealthsimple
Wealthsimple serves Canadian beginners and experienced investors who want self-directed trading and managed portfolios in a single app. The minimum deposit is CAD 0, the stock trade fee is CAD 0 and the account fee is CAD 0, while the UK is not among its markets (stocks, etfs and options).
Score breakdown
| Area | Moneyfarm | Wealthsimple |
|---|---|---|
| Cost | 9.1The management fee of 0.1% to 0.45% runs above the robo-advisor median, and a stock trade fee of £3.95 adds on top. | 9.6HigherMinimum deposit of CAD 0, stock trade fee of CAD 0, options contract fee of CAD 0 and account fee of CAD 0. |
| Offer | 9.7Higher | 9.2Managed portfolios charge 0.5% and start at CAD 1, with cash earning 1.25%. |
| Trust | 8.7 | Not confirmed |
Feature by feature
| Portfolio types | Moneyfarm | Wealthsimple |
|---|---|---|
| ETF | Yes | Yes |
| ESG | Yes | No |
| Cash | Yes | Yes |
| Crypto | Yes | Yes |
| Account types | Moneyfarm | Wealthsimple |
|---|---|---|
| ISA | Yes | No |
| SIPP | Yes | No |
| Joint | No | Yes |
| Corporate | No | Yes |
Pick Moneyfarm if, pick Wealthsimple if
Pick Moneyfarm if offer, management fee, and portfolio types matter most.
Pick Wealthsimple if cost matter most.
Sources behind this comparison
Moneyfarm
- moneyfarm.com: 9 facts, checked September 26, 2026
Wealthsimple
- wealthsimple.com: 6 facts, checked September 26, 2026
- help.wealthsimple.com: 1 fact, checked September 26, 2026
How they place
| Ranking | Moneyfarm | Wealthsimple |
|---|---|---|
| Stock and ETF brokers | 119 of 471 | 62 of 471 |
| Robo-advisors | 43 of 151 | 16 of 151 |
Every fact side by side
| Fact | Moneyfarm | Wealthsimple |
|---|---|---|
| Legal entity | MFM Investment Ltd | Wealthsimple Technologies Inc. |
| Headquarters | United Kingdom | Canada |
| Support channels | Email, Phone, Help centre, Chat | Chat, Email, Phone, Help centre |
Brokers
| Fact | Moneyfarm | Wealthsimple |
|---|---|---|
| Minimum deposit | Not confirmed | CA$0 |
| Stock trade fee | £3.95 | CA$0 |
| Account fee | Not confirmed | CA$0 |
| Markets | Stocks, ETFs, Bonds, Funds | Stocks, ETFs, Options, Crypto, Futures |
| Features | Not confirmed | Crypto, Fractional shares, Mobile app |
| Pricing model | Not confirmed | Commission free |
| Audience | Not confirmed | Beginners, Experienced |
| Currency conversion fee | 0.7% | Not confirmed |
| Margin rate | Not confirmed | 3.95% |
| Options contract fee | Not confirmed | CA$0 |
| Deposit and withdrawal fees | Free deposits and withdrawals | Not confirmed |
| Interest on cash | Not confirmed | 1.25% |
Where each stands against the rest
| Fact | Moneyfarm | Wealthsimple | Median |
|---|---|---|---|
| Management fee | 0.1% to 0.45%lowest quarter | 0.5%above the median | 0.35 |
Median across 87 listed brokers.
Pros and cons
Moneyfarm
Pros
- Regulated in the UK by the Financial Conduct Authority, with licence 629539 to check on the register.
- Deposits and withdrawals carry no charge, so money can move in and out without a transaction fee eating the saving.
- Portfolio styles run to etf, esg and cash, letting a saver tilt towards ESG, cash or crypto alongside a diversified core.
Cons
- The management fee of 0.1% to 0.45% sits above the robo-advisor median of 0.35%.
- The £500 entry point is well above the robo-advisor median of €60.06, and above Axos Invest at $100.
- Costs stack up: a stock trade fee of £3.95 applies alongside the management fee, while eToro lists a management fee of 0%.
Wealthsimple
Pros
- Stock trade fee of CAD 0 on a commission-free model across self-directed accounts
- Minimum deposit of CAD 0, so an account opens with a small sum
- Managed portfolios charge a management fee of 0.5% and start at CAD 1
Cons
- The UK and Europe are not among its markets (stocks, etfs and options), so a reader there would need a different broker
- Managed portfolios carry a management fee of 0.5% on top of CAD 0 self-directed trades
- Margin is available at a margin rate of 3.95%, which amplifies losses on a levered position
Who each suits
Moneyfarm
Who it suits
- UK savers who want an ISA or SIPP run for them and would rather pay a percentage than place their own trades.
- People who want help by phone, chat and email as well as online, since support runs on email, phone and help centre.
- Investors who want their portfolio style to include ESG, cash or crypto, since the options run to etf, esg and cash.
Who should look elsewhere
- Small opening payments: Axos Invest starts at $100, a lighter entry than £500.
- Anyone who prefers running their own trades: eToro lists a management fee of 0%, so the cost sits elsewhere.
- Savers shopping fee bands: Vivid Standard charges 0.5% to 1.5%, higher than the band here.
Wealthsimple
Who it suits
- Canadian beginners putting money away in a managed portfolio
- Canadian investors buying fractional shares in a mobile app
- Experienced traders wanting stocks, ETFs, options, crypto and futures in a single account
Who should look elsewhere
- UK or EU readers, who should look at CFI, eToro or Vantage instead
- Traders who want a forex and CFD range, since stocks, etfs and options omits both
- Anyone seeking an ISA, SIPP or similar tax-sheltered wrapper, since neither is among its account types (joint and corporate)
Country by country
| Country | Moneyfarm | Wealthsimple |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
Moneyfarm
What does Moneyfarm charge to run my money?+
The ongoing cost is a management fee of 0.1% to 0.45% on the value of the portfolio, taken as a percentage of what you hold rather than as a price per trade. Accounts open at £500, so the fee applies to whatever sits above that floor.
Is there a fee for buying or selling?+
A stock trade fee of £3.95 is listed for anyone who places a trade, and it sits alongside the management fee. Because the portfolio is run for you, the management fee is the line that does most of the work in practice.
Wealthsimple
What does it cost to trade stocks at Wealthsimple?+
The stock trade fee is CAD 0 and the account fee is CAD 0. Options contracts carry a fee of CAD 0. Cash earns interest of 1.25%. Managed portfolios are the part that still charges, at a management fee of 0.5%.
Is there a minimum deposit or account fee?+
The minimum deposit is CAD 0 and the account fee is CAD 0, so opening an account costs nothing. Managed portfolios ask for a minimum investment of CAD 1. Brands across the site typically ask €4.64 to start.
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