Hargreaves Lansdown vs Plum - BrokerCue
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Broker Comparison

Hargreaves Lansdown vs Plum

Compare Hargreaves Lansdown and Plum side by side: fees, regulation, platforms.

Hargreaves Lansdown

Hargreaves Lansdown

UK long-term ISA and SIPP investors

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs…

VS
Plum

Plum

Automated savings and beginner investors

Plum is a UK savings and investment app that automates saving, offers ISA, SIPP, mutual funds, and 3,000+ ind…

Head-to-head comparison

Hargreaves Lansdown vs Plum
Feature Hargreaves Lansdown Plum
Minimum deposit - -
Stock trading fee £6.95 per online trade (0-19 trades/month); £3.95 per trade (20+ trades/month); £29 by phone; free via monthly Direct Debit regular investing 2 free lifetime trades then: £0.50/trade (Basic), £0.15/trade (Plus), £0.05/trade (Boost), £0.00/trade (Max); FX fee 0.60% (Basic), 0.45% (Plus), 0.30% (Boost), 0.15% (Max) per trade
Regulators FCA FCA
Best for UK long-term ISA and SIPP investors Automated savings and beginner investors
Markets & account
Stocks
ETFs
-
Bonds
-
Funds
Ready Made Portfolios
Isa
Sipp
Investment Plans
Money Market Funds
Fractional Shares
-
Savings Vaults
-

Pros & cons

Hargreaves Lansdown

Hargreaves Lansdown

Pros

  • UK's largest retail investment platform with over 2 million clients
  • Wide product range: funds, shares, ETFs, bonds, gilts, investment trusts, VCTs
  • ISA, SIPP, Lifetime ISA, Junior ISA, and Junior SIPP accounts available
  • No inactivity or withdrawal fees
  • Free monthly Direct Debit regular investing for both shares and funds
  • Extensive research tools, analyst ratings, and educational content
  • Segregated client funds and FSCS protection up to £85,000
  • No account charge for Junior ISA holders

Cons

  • No demo account available
  • Share dealing fee of £6.95 is higher than several UK competitors
  • Fund annual charge is uncapped for smaller portfolios and can be expensive at scale
  • New £1.95 fund dealing fee introduced from March 2026 where trades were previously free
  • Annual share charge cap raised to £150 per year per account from £45
  • FX conversion fees apply on all overseas share trades
  • No CFDs, forex, crypto, or spread betting products
Plum

Plum

Pros

  • Free Basic plan with automated savings and stock access
  • Stocks and Shares ISA and SIPP available on paid tiers
  • Fractional stock investing from £1
  • 3,000+ individual US company stocks available
  • 26 curated mutual funds from Vanguard and BlackRock
  • FCA-regulated with FSCS protection up to £85,000 on investments
  • Automated savings powered by spending analysis
  • Multiple savings account types including Cash ISA and Lifetime ISA

Cons

  • Individual stocks cannot be held inside the Stocks and Shares ISA - only mutual funds are ISA-eligible, leaving stock gains potentially subject to capital gains tax
  • Only 26 mutual funds available, a narrower range than dedicated investment platforms
  • Stacked fees on paid tiers: subscription fee plus platform fee plus fund manager fee
  • Two free lifetime trades then a per-trade charge on Basic and Plus plans
  • Crypto available only for EU/Cyprus users via Bitpanda; not available to UK customers
  • No demo or practice account
  • Fund access requires a paid subscription; Basic plan is limited
Hargreaves Lansdown

Hargreaves Lansdown

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs and ready-made portfolios to over 2 million clients.

Visit Hargreaves Lansdown Read review

Your capital is at risk. Other fees apply.

Plum

Plum

Plum is a UK savings and investment app that automates saving, offers ISA, SIPP, mutual funds, and 3,000+ individual stocks via a tiered subscription model.

Visit Plum Read review

Your capital is at risk. Other fees apply.

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