Updated September 29, 2026 · BrokerCue Editorial Team
eToro vs Police Friendly
eToro
Higher score in this comparison
Police Friendly
Where eToro and Police Friendly differ
| Compare | eToroReviewVisitVisit | Police FriendlyReviewSee alternativesSee alternatives |
|---|---|---|
| Markets | Stocks, ETFs, Forex, CFDs, Crypto, Futures | Stocks, Funds |
| Regulators | Cyprus Securities and Exchange Commission (CySEC), SIPC | Financial Conduct Authority / Prudential Regulation Authority |
| Investor protection | EU ICS up to EUR 20,000 | FSCS up to GBP 85,000 |
| Account types | ISA | ISA, Lisa, JisaCovers more |
| Minimum deposit | Not confirmed | £50 |
| Stock trade fee | $0 | Not confirmed |
| Account fee | $0 | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | 25% government charge on non-qualifying withdrawals |
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Key differences
- eToro scores higher overall: 9.2 vs 9.0.
- Regulators: only eToro offers Cyprus Securities and Exchange Commission (CySEC), SIPC.
- Regulators: only Police Friendly offers Financial Conduct Authority / Prudential Regulation Authority.
- Founded is lower at Police Friendly: 1893 vs 2007.
- eToro is licensed in 1 more country.
- Markets: only eToro offers ETFs, Forex, CFDs.
- Markets: only Police Friendly offers Funds.
- Account types: only Police Friendly offers Lisa, Jisa.
- Support channels: only eToro offers Help centre.
- Support channels: only Police Friendly offers Email, Phone.
Our verdict on each
eToro
eToro suits readers who want to hold shares, ETFs, crypto, forex and CFDs in one app without paying commission on trades. Costs look light on the standard account, with a stock trade fee of $0 and account fee of $0, though the account fee applies to the virtual portfolio rather than every standard account.
Police Friendly
Police Friendly is a UK friendly society for long-term savers, not active traders, offering ISA, Lifetime ISA and Junior ISA accounts with a minimum deposit of £50. Regulated in the UK and backed by FSCS up to GBP 85,000, it fits households saving steadily for a home or a child's future.
Score breakdown
| Area | eToro | Police Friendly |
|---|---|---|
| Cost | 9.3HigherCommission-free pricing with a stock trade fee of $0 and account fee of $0, but currency conversion on non-USD balances sits outside that headline. | 8.6Low entry at £50 on isa, lisa and jisa accounts, offset by a charge on non-qualifying withdrawals. |
| Offer | 8.8 | 9.1Higher |
| Trust | 9.3Higher | 9.2 |
Positions in our rankings
| Ranking | eToro | Police Friendly |
|---|---|---|
| Stock and ETF brokers | 6 of 474 | 149 of 474 |
| Investment platforms and apps | 2 of 91 | 35 of 91 |
| Stocks and shares ISA providers | 1 of 23 | 7 of 23 |
Which one suits you
Pick eToro if cost matter most.
Pick Police Friendly if offer and account types matter most.
Where these facts come from
eToro
- etoro.com: 9 facts, checked September 26, 2026
- esma.europa.eu: 4 facts, checked September 26, 2026
Police Friendly
- policefriendly.org.uk: 10 facts, checked September 26, 2026
Every fact side by side
| Fact | eToro | Police Friendly |
|---|---|---|
| Features | Crypto, Demo account, Fractional shares, Copy trading, Mobile app | Not confirmed |
| Pricing model | Commission free | Not confirmed |
| Audience | Beginners | Not confirmed |
| Legal entity | eToro (Europe) Ltd | Metropolitan Police Friendly Society Limited |
| Headquarters | Cyprus | United Kingdom |
| Founded | 2007 | 1893Lower |
| Support channels | Help centre | Email, Phone |
Robo-advisors
| Fact | eToro | Police Friendly |
|---|---|---|
| Management fee | 0% | Not confirmed |
| Minimum investment | $500 | Not confirmed |
| Portfolio types | ETF, ESG, Cash, Crypto | Not confirmed |
Where each stands against the rest
| Fact | eToro | Police Friendly | Median |
|---|---|---|---|
| Minimum deposit | Not confirmed | £50above the median | £20 |
| Stock trade fee | $0at the median | Not confirmed | $0 |
| Account fee | $0at the median | Not confirmed | $0 |
Median across 92 listed brokers.
Pros and cons
eToro
Pros
- No commission on share dealing: stock trade fees are $0
- No account fee on the standard dealing account: $0
- Regulated in Cyprus by the Cyprus Securities and Exchange Commission, and a SIPC member in the US
Cons
- A separate management fee of 0% applies to the managed portfolio service, so headline dealing costs are not the whole bill
- Support runs on help centre only, so there is no stated phone or live chat route for account problems
- The same commission-free model at XTB comes with a stated stock trade fee of €0, so commission alone does not separate the two
Police Friendly
Pros
- A minimum deposit of £50 makes the entry point manageable for steady savers.
- All three wrappers, isa, lisa and jisa, sit with one provider.
- Members are covered by FSCS up to GBP 85,000 if the firm fails.
Cons
- A government charge cuts non-qualifying withdrawals, which limits access before the account matures.
- The investment range is limited to stocks and funds, with no wider market for ISA money.
- The £50 minimum deposit runs ahead of CFI at $0 and Vantage at $5.
Who each suits
eToro
Who it suits
- Beginners who want commission-free share dealing plus fractional shares
- Readers who want stocks, ETFs, crypto, forex and CFDs in one place
- Anyone saving in a currency other than US dollars who wants to watch the cost of conversion
Who should look elsewhere
- Readers who want a stated phone or live chat support channel, since support runs on help centre
- Day traders who judge a broker on spreads alone, as no spread figure is listed
- Anyone wanting managed portfolios at no cost, since the management fee is 0%
Police Friendly
Who it suits
- UK savers who want ISA, Lifetime ISA and Junior ISA accounts under one roof.
- Police service members and their families, drawn to a provider run as Metropolitan Police Friendly Society Limited.
- Long-term investors content with a stocks and funds range and no trading tools.
Who should look elsewhere
- Traders after a wide market range: eToro covers stocks, etfs and forex.
- Anyone starting with the smallest possible deposit: CFI takes $0 and Vantage $5.
- Shoppers who judge cost by the entry deposit alone, since £50 sits above CFI at $0.
Current offers
Police Friendly
Current offer
Bonus
Open a Lifetime ISA - Earn up to GBP50 in Gift Cards: Up to GBP50 gift card
Pay GBP100 or more per month, or GBP50+ with Escalator; GBP30-99 gets GBP25; quote AUTUMN26
Source, checked September 26, 2026
Country by country
| Country | eToro | Police Friendly |
|---|---|---|
| United Kingdom | No | Yes |
Questions about each
eToro
What does it cost to buy shares with eToro?+
The stock trade fee is $0, and the account fee is $0. Both sit at the low end of the market, and eToro is ranked at 1 on trade fees and 1 on account fees among the brands compared here. Currency conversion can still apply if your balance is not in the account currency.
Is there an account fee on the standard eToro account?+
The account fee is $0 for the standard dealing account, which is why eToro places at 1 out of 138 brands on that measure. The managed portfolio service is charged differently, at a management fee of 0%, so treat the dealing and portfolio costs as two separate lines.
Police Friendly
How much do I need to open an account?+
The minimum deposit is £50, which is more than some rivals ask at the start. CFI opens at $0 and Vantage at $5, so Police Friendly suits savers who can commit a modest sum each month rather than the smallest possible stake.
Is my money protected if the provider fails?+
Investors are covered by FSCS up to GBP 85,000 under the UK compensation scheme, and the firm is authorised under the reference 110026. The regulator named is Financial Conduct Authority / Prudential Regulation Authority, which supervises both conduct and prudential standards.
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