Charles Stanley Direct vs Empower - BrokerCue
BrokerCue

Select your country to see eligible brokers

Account eligibility and broker availability depend on your country of residence. Setting this now allows us to hide brokers that do not accept clients from your country.

Broker Comparison

Charles Stanley Direct vs Empower

Compare Charles Stanley Direct and Empower side by side: fees, regulation, platforms.

Charles Stanley Direct

Charles Stanley Direct

UK long-term investors and fund holders

Charles Stanley Direct is a UK investment platform launched in 2013, offering stocks, ETFs, funds, bonds, ISA…

VS
Empower

Empower

High-balance hybrid advisory clients

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial a…

Head-to-head comparison

Charles Stanley Direct vs Empower
Feature Charles Stanley Direct Empower
Minimum deposit - -
Stock trading fee £10 per online trade; telephone dealing 1% (min £25, max £100) Commission-free trading on investment accounts
Regulators FCA SEC, FINRA, SIPC
Best for UK long-term investors and fund holders High-balance hybrid advisory clients
Markets & account
Stocks
ETFs
Bonds
Funds
Isa
-
Sipp
-
Investment Plans
Ready Made Portfolios
Business Account
-
Money Market Funds
-

Pros & cons

Charles Stanley Direct

Charles Stanley Direct

Pros

  • FCA regulated with FSCS protection
  • Wide range of accounts: ISA, SIPP, Junior ISA, GIA, business account
  • Access to 12,500+ UK and international investments
  • No inactivity fee
  • No deposit or withdrawal fees
  • £50 trading credit every six months offsets dealing costs
  • In-house research and market commentary
  • Flexible ISA feature uncommon among competitors

Cons

  • No demo account
  • £10 per trade for shares, ETFs and investment trusts is among the highest of UK platforms
  • Annual platform fee minimum of £60 disadvantages smaller portfolios
  • Annual fee cap raised to £600 in 2024, increasing costs for mid-size portfolios
  • FX conversion charge of 1% on trades under £10,000
  • Bonds and gilts available by telephone only
  • No fractional shares
  • Basic mobile app lacks advanced charting and research tools
Empower

Empower

Pros

  • Comprehensive free financial dashboard with net worth, retirement planner and fee analyzer
  • Hybrid model gives access to human advisors alongside automated portfolio management
  • Tax-loss harvesting and tax location strategy included in advisory fee
  • Tiered fees decrease as assets grow, reaching 0.49% above $10 million
  • Client assets held at established independent custodians with SIPC protection
  • High-yield cash account with FDIC insurance up to $5 million
  • Dedicated advisors and estate planning access at higher asset tiers
  • Commission-free trading on investment accounts

Cons

  • $100,000 minimum investment required to access any managed advisory services
  • Advisory fee of 0.89% on the first $1 million is high relative to robo-only competitors
  • No direct-to-consumer trading platform for active self-directed trading
  • No demo account available
  • No support for forex, CFDs, futures or options trading
  • Tax and estate planning features restricted to higher asset tiers
  • Free tools may prompt upsells for users approaching the $100,000 threshold
Charles Stanley Direct

Charles Stanley Direct

Charles Stanley Direct is a UK investment platform launched in 2013, offering stocks, ETFs, funds, bonds, ISA, SIPP and Junior ISA accounts with in-house research.

Visit Charles Stanley Direct Read review

Your capital is at risk. Other fees apply.

Empower

Empower

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial advisors, built on the foundation of Personal Capital.

Visit Empower Read review

Your capital is at risk. Other fees apply.

Not the right match?

Line up any two brokers side by side, or browse the full list to find your next platform.

Compare another broker Browse all brokers