AJ Bell vs Bestinvest - BrokerCue
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Broker Comparison

AJ Bell vs Bestinvest

Compare AJ Bell and Bestinvest side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Bestinvest

Bestinvest

UK long-term fund and SIPP investors

Bestinvest is a UK investment platform offering stocks, funds, ETFs and ready-made portfolios across ISA, SIP…

Head-to-head comparison

AJ Bell vs Bestinvest
Feature AJ Bell Bestinvest
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone UK shares: £4.95 per online trade; telephone dealing: £30 per trade
Regulators FCA FCA
Best for UK long-term investors and pension savers UK long-term fund and SIPP investors
Markets & account
Stocks
ETFs
Bonds
Funds
Ready Made Portfolios
Investment Plans
-
Isa
Sipp
Savings Vaults
-
Business Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Bestinvest

Bestinvest

Pros

  • No fund dealing fees
  • No US share dealing fees
  • Free withdrawal and no exit fees
  • SIPP fee is competitive with no setup charge
  • Free unlimited investment coaching sessions
  • Over 3,700 funds, shares, ETFs and investment trusts available
  • Flexible ISA - withdraw and replace without losing allowance
  • FSCS protection up to £85,000

Cons

  • £4.95 per UK share and ETF trade
  • FX conversion fee of 0.95% on US shares and foreign currency transactions
  • SIPP minimum charge of £120 per year even on small balances
  • No fractional shares
  • No demo account
  • Limited to UK and US shares only - no European or Asian exchanges
  • Mobile app redirects to browser for some investment actions
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Bestinvest

Bestinvest

Bestinvest is a UK investment platform offering stocks, funds, ETFs and ready-made portfolios across ISA, SIPP and general investment accounts, backed by Evelyn Partners.

Visit Bestinvest Read review

Your capital is at risk. Other fees apply.

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