Finhabits review

Updated September 28, 2026 · BrokerCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Finhabits is a US robo-advisor built for beginners, opening at a minimum deposit of $0 and running managed stocks and etfs portfolios under US regulation. The trade-off is the $120 account fee, which sits on top of the 1% management fee.

Key facts

Best for
Beginners in the US saving for retirement in an IRA
Management fee
1% (Source, checked September 26, 2026)
Regulators
U.S. Securities and Exchange Commission (SEC) (Source, checked September 26, 2026)
Investor protection
SIPC up to USD 500,000 (Source, checked September 26, 2026)
Account types
IRA, Roth-IRA (Source, checked September 26, 2026)
Portfolio types
ETF (Source, checked September 26, 2026)
Legal entity
Finhabits, Inc. (Source, checked September 26, 2026)
Headquarters
United States (Source, checked September 26, 2026)
Support channels
Email, Phone, Help-centre (Source, checked September 26, 2026)
Official website
finhabits.com

Brokers

Minimum deposit
$0 (Source, checked September 26, 2026)
Account fee
$120 (Source, checked September 26, 2026)
Markets
Stocks, ETFs (Source, checked September 26, 2026)
Regulators
U.S. Securities and Exchange Commission (SEC) (Source, checked September 26, 2026)
Investor protection
SIPC up to USD 500,000 (Source, checked September 26, 2026)
Account types
IRA, Roth-IRA (Source, checked September 26, 2026)
Legal entity
Finhabits, Inc. (Source, checked September 26, 2026)
Headquarters
United States (Source, checked September 26, 2026)
Support channels
Email, Phone, Help-centre (Source, checked September 26, 2026)
Features
Mobile app
Audience
Beginners

Apps and profiles

Get the app
App Store

Pros and cons

Pros

  • Regulated by the U.S. Securities and Exchange Commission, with investor protection listed as SIPC up to USD 500,000.
  • Support runs on email, phone and help centre, so help is easy to reach.
  • The portfolio build is etf focused, with picks made for you across stocks and etfs.
  • Everything runs through the mobile app the brand lists.

Cons

  • The $120 account fee is the sting, sitting on top of the 1% management fee.
  • The range is limited to stocks and etfs, so there is no wider asset choice.
  • Account types come down to ira and roth ira options at a brand based in the United States.
Finhabits

Ready to try Finhabits?

Scored 8.5 / 10 by BrokerCue.

Who it suits

  • US beginners, since the service is built for beginners.
  • Savers who want the holdings chosen for them across stocks and etfs.
  • People already investing for retirement, matching the ira and roth ira list.

Who should look elsewhere

  • Readers who want to pay nothing on management can start with eToro, where the fee is 0%.
  • Anyone after a wider fee band should look at Vivid Standard, at 0.5% to 1.5%.
  • Investors who treat the protection scheme as the deciding factor can also check Axos Invest, which names SIPC.

How Finhabits compares

Where Finhabits is available

Available
United States
Licence in United States
U.S. Securities and Exchange Commission (SEC), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What does Finhabits cost to run an account?+

Finhabits charges a management fee of 1% on the portfolio and an account fee of $120. The account fee is the part to watch, since it is a flat charge on top of the percentage. The median management fee across the robo-advisors compared here is 0.35%.

How much do I need to put in before I can start?+

The minimum deposit is $0, so there is no floor to clear before saving begins. Accounts come as ira and roth ira options, which decides the wrapper you hold. The listed feature is mobile app, so the app is the main way in.

Is my money protected, and who regulates the brand?+

Finhabits is regulated by the U.S. Securities and Exchange Commission, and the listed investor protection is SIPC up to USD 500,000. The legal entity is Finhabits, Inc., based in the United States, and support runs on email, phone and help centre if you want the detail confirmed.

What can I invest in through Finhabits?+

The platform invests in stocks and etfs, so the range is narrow rather than a full exchange. Portfolios are built around etf holdings, which means the firm picks the investments for you rather than letting you trade. That fits a hands-off saver and does not fit anyone who wants to choose individual investments.

Which account types are on offer?+

The listed account types are ira and roth ira options, aimed at retirement saving for US residents. Because the list holds nothing else, the service is built for savers already investing for retirement rather than for anyone wanting a taxable account. The audience the brand names is beginners, which matches that focus.

Can I lose money on a managed portfolio?+

Across the brands compared here, 70.15% of retail accounts lose money, so a managed portfolio is not a shield against losses. Finhabits keeps its range to stocks and etfs and builds etf portfolios, which spreads holdings rather than removing risk. The management fee sits at 1% on top of that risk.

Can I open an account from the UK or Europe?+

The brand is based in the United States and its account types are ira and roth ira options, so the service is shaped for US retirement saving. Readers in the UK or Europe would need to check whether an account can be opened from their country before starting, since the listed account types point to a US structure.

Sources

  • finder.com/investments/finhabits-review checked September 26, 2026

    Backs: Minimum deposit

    “Minimum deposit | $0”

  • finhabits.com checked September 26, 2026

    Backs: Audience, Features, Investor protection, Portfolio types, Regulators, Licences

    “You don't have to be an expert - Finhabits does it for you”

  • finhabits.com/help-center-finhabits checked September 26, 2026

    Backs: Support channels

    “1-800-492-1175 support@finhabits.com”

  • finhabits.com/invest checked September 26, 2026

    Backs: Account fee, Markets

    “Finhabits membership is $10/month for combined account balances under $12,000”

  • finhabits.com/membership-pricing checked September 26, 2026

    Backs: Management fee

    “Once your portfolio reaches $12,000 you level up to Finhabits Premium at 1.0% AUM until your balance hits $100K”

  • finhabits.com/terms-and-conditions checked September 26, 2026

    Backs: Headquarters, Legal entity

    “These Terms shall be governed by and construed in accordance with federal law and any applicable laws of the State of New York.”

  • flexoffers.com/affiliate-programs/finhabits-retirement-sa... checked September 26, 2026

    Backs: Account types

    “the ability to easily open a Roth or Traditional IRA in minutes”

Compiled from 7 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Minimum investment.

Finhabits

Finhabits

Beginners in the US saving for retirement in an IRA

8.5/10See alternatives