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Broker Comparison

Ally Invest vs Finhabits

Compare Ally Invest and Finhabits side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Finhabits

Finhabits

Latino investors and bilingual beginners

Finhabits is a bilingual SEC-registered robo-advisor aimed at U.S. Latino investors, offering automated ETF p…

Head-to-head comparison

Ally Invest vs Finhabits
Feature Ally Invest Finhabits
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission -
Regulators FINRA, SIPC, SEC SEC, FINRA, SIPC
Best for DIY investors who also want managed portfolio options Latino investors and bilingual beginners
Markets & account
Stocks
-
ETFs
Bonds
-
Options
-
Funds
-
Margin
-
Ready Made Portfolios
Fractional Shares
-
Investment Plans
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Finhabits

Finhabits

Pros

  • Fully bilingual platform and support in English and Spanish
  • Accepts ITIN so investors without a Social Security Number can open an account
  • No minimum balance requirement; can start investing from $5
  • Automated portfolio rebalancing and dividend reinvestment included
  • Traditional IRA, Roth IRA and 401(k) rollover supported
  • SIPC protection up to $500,000 via Apex Clearing custodian
  • Virtual financial planner Emma available 24/7 in the app

Cons

  • Growth plan subscription fee of $10/month applies as soon as you open an investment account, regardless of balance size
  • No self-directed stock or bond trading - portfolios are pre-built ETF allocations only
  • No demo or paper-trading account
  • Investment universe limited to ETFs from Vanguard, iShares and Goldman Sachs
  • Human CFP access requires a balance of at least $12,000
  • U.S. residents only - not available to international investors
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Finhabits

Finhabits

Finhabits is a bilingual SEC-registered robo-advisor aimed at U.S. Latino investors, offering automated ETF portfolios, IRAs and an emergency reserve account with no SSN requirement.

Visit Finhabits Read review

Your capital is at risk. Other fees apply.

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