Chip review

Updated September 28, 2026 · BrokerCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Chip suits UK beginners who want an ISA or SIPP without picking investments themselves. It charges a management fee of 0.25%, and the firm is regulated by the Financial Conduct Authority in the UK with cover stated as FSCS up to GBP 85,000 for client money.

Key facts

Best for
A first ISA or SIPP with a robo-advisor charging 0.25% in the UK
Management fee
0.25% (Source, checked September 26, 2026)
Regulators
Financial Conduct Authority (Source, checked September 26, 2026)
Investor protection
FSCS up to GBP 85,000 (Source, checked September 26, 2026)
Account types
ISA, SIPP (Source, checked September 26, 2026)
Portfolio types
ETF, ESG, Cash, Crypto (Source, checked September 26, 2026)
Legal entity
Chip Financial Group Ltd (Source, checked September 26, 2026)
Headquarters
United Kingdom (Source, checked September 26, 2026)
Founded
2017 (Source, checked September 26, 2026)
Support channels
Email, Help-centre, Community (Source, checked September 26, 2026)
Official website
getchip.uk

Apps and profiles

Get the app
App Store

Pros and cons

Pros

  • Management fee of 0.25%, against 0.5% to 1.5% at Vivid Standard.
  • An ISA and a SIPP are both offered, listed as isa and sipp.
  • A UK firm authorised by the Financial Conduct Authority, with protection stated as FSCS up to GBP 85,000.
  • Portfolio options cover etf, esg and cash, so funds, ESG, cash and crypto sit in one account.

Cons

  • Support runs on email, help centre and community only, so there is no phone line for questions about a rebalance.
  • Crypto appears in etf, esg and cash, which adds a riskier holding to an otherwise fund-based mix.
  • The account list is isa and sipp only, so there is no general investment account outside a tax or pension wrapper.
Chip

Ready to try Chip?

Scored 9.0 / 10 by BrokerCue.

Who it suits

  • Beginners in the UK who want portfolios chosen for them inside an ISA or SIPP.
  • Long-term savers who prioritise a low ongoing charge, with the fee at 0.25%.
  • Investors who want a regulated firm with stated cover of FSCS up to GBP 85,000.

Who should look elsewhere

  • Anyone after the thinnest possible charge, since eToro lists 0% against Chip's 0.25%.
  • People who want a different protection route, since Axos Invest is listed with SIPC.

How Chip compares

Where Chip is available

Licence in United Kingdom
Financial Conduct Authority (1005114), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

How much does Chip cost?+

The ongoing cost is a management fee of 0.25%. For context, Vivid Standard lists 0.5% to 1.5% and eToro lists 0%. On the site's ranking, Chip sits at 18 of 49 brands by management fee, and the robo-advisor median is 0.35%.

Is my money protected at Chip?+

The firm behind Chip is Chip Financial Group Ltd, authorised and regulated by the Financial Conduct Authority in the UK. Its stated protection is FSCS up to GBP 85,000. That is the cover quoted for balances held in the ISA and SIPP accounts listed as isa and sipp.

Can I hold an ISA or a SIPP?+

isa and sipp are the account types offered, so you can hold the robo-managed portfolio in a tax wrapper or a pension wrapper. Portfolios are built from etf, esg and cash holdings rather than single shares you pick and trade yourself.

What can a Chip portfolio hold?+

The building blocks are etf, esg and cash, covering exchange traded funds alongside ESG, cash and crypto holdings. Across the site, 87.5% brands offer ETF portfolios while 26.3% offer crypto, so funds are the mainstream choice in this category.

How do I get help if something goes wrong?+

Support runs on email, help centre and community, so questions are handled by email, through the help centre and via the community rather than a phone line. If you hold a large balance and want to talk to someone directly, that is worth checking first. The account is held with Chip Financial Group Ltd.

Is Chip a good fit for beginners?+

Chip suits people who would rather not choose investments themselves. The management fee of 0.25% is the ongoing cost, and the firm is authorised by the Financial Conduct Authority. For context, the median retail loss across the site is 70.15%, with the upper quartile at 74.5%.

How does Chip compare with eToro and Vivid Standard?+

Chip charges 0.25% in management fees. Vivid Standard lists 0.5% to 1.5% and eToro lists 0%, so the ongoing charge sits at the low end here. On protection, Chip names FSCS up to GBP 85,000 through the Financial Conduct Authority, while Axos Invest is listed with SIPC.

Sources

  • getchip.uk/about-us/mission checked September 26, 2026

    Backs: Founded, Headquarters

    “We're a fintech challenger founded in late 2017”

  • getchip.uk/investing checked September 26, 2026

    Backs: Account types, Portfolio types

    “Stocks & Shares ISA ... SIPP Take control of your pension with flexible investing”

  • getchip.uk/pricing checked September 26, 2026

    Backs: Investor protection, Legal entity, Management fee, Regulators, Support channels, Licences

    “Chip is the trading name of both Chip Financial Group Ltd and Chip Financial Wealth Ltd”

Compiled from 3 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Minimum investment.

Chip

Chip

A first ISA or SIPP with a robo-advisor charging 0.25% in the UK

9.0/10See alternatives