Updated October 13, 2026 · BrokerCue Editorial Team
Bestinvest vs Wealthify
Facts checked September 26, 2026.
Where Bestinvest and Wealthify differ
| Compare |  Bestinvest |  Wealthify |
|---|---|---|
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Platforms | Mobile app | Web, iOS app, Android app |
| Account types | ISA, SIPP, JisaCovers more | ISA, SIPP |
| Minimum deposit | Not confirmed | £1,000 |
| Stock trade fee | £4.95 | Not confirmed |
| Regulators | Not confirmed | Financial Conduct Authority |
| Investor protection | Not confirmed | FSCS up to GBP 85,000 |
| Currency conversion fee | 0.95% | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | No fees for deposits, withdrawals or transfers |
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Key differences
- Founded is lower at Bestinvest: 1986 vs 2016.
- Markets: only Wealthify offers Bonds.
- Platforms: only Bestinvest offers Mobile app.
- Platforms: only Wealthify offers Web, iOS app, Android app.
- Account types: only Bestinvest offers Jisa.
- Support channels: only Wealthify offers Email, Chat.
Our verdict on each
Bestinvest
Bestinvest is an online investment platform known for pairing wide investment choice with expert coaching and planning tools. It suits newcomers and steady investors who want ISAs, pensions and junior accounts with clear guidance while they shape long term goals.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | Bestinvest | Wealthify |
|---|---|---|
| Cost | 8.2 | 8.5HigherManagement fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 8.9 | 9.4Higher |
| Trust | 9.7Higher | 8.7 |
How they place
| Ranking | Bestinvest | Wealthify |
|---|---|---|
| Stock and ETF brokers | 254 of 491 | 190 of 491 |
| Investment platforms and apps | 53 of 86 | 40 of 86 |
| Brokers for beginners | 64 of 88 | 54 of 88 |
| Robo-advisors | 101 of 154 | 81 of 154 |
| Stocks and shares ISA providers | 15 of 21 | 11 of 21 |
| SIPP providers | 14 of 22 | 10 of 22 |
| Junior ISA providers | 11 of 14 | 7 of 14 |
What we checked
Bestinvest
- bestinvest.co.uk: 12 facts, checked September 26, 2026
Wealthify
- wealthify.com: 12 facts, checked September 26, 2026
Every fact side by side
| Fact | Bestinvest | Wealthify |
|---|---|---|
| Features | Mobile app | Mobile app |
| Pricing model | Low fees | Low fees |
| Audience | Beginners | Beginners |
| Legal entity | Evelyn Partners Investment Management Services Limited | Wealthify Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 1986Lower | 2016 |
| Support channels | Phone, Help centre | Email, Chat, Phone, Help centreCovers more |
Robo-advisors
| Fact | Bestinvest | Wealthify |
|---|---|---|
| Management fee | 0% to 0.4%Lower | 0.6% |
| Minimum investment | £50Lower | £1,000 to £5,000 |
| Portfolio types | ETF, ESG, CashCovers more | ESG, Cash |
Where each stands against the rest
| Fact | Bestinvest | Wealthify | Median |
|---|---|---|---|
| Minimum deposit | Not confirmed | £1,000highest quarter | £20 |
| Stock trade fee | £4.95highest quarter | Not confirmed | £0 |
| Currency conversion fee | 0.95%highest quarter | Not confirmed | 0.45% |
Median across 34 listed brokers.
Pros and cons
Bestinvest
Pros
- Operates with over 40 years of experience dating back to 1986.
- Offers expert coaching and smart planning tools alongside investment choice.
- Covers more than 3,000 shares and funds plus ETFs and investment trusts.
Cons
- Management of investments happens online and through the mobile app.
- Ready-made Portfolios are built and managed by the parent company teams.
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
Bestinvest
Who it suits
- New investors wanting coaching with investment choice
- Parents arranging junior ISAs and pensions for children
- Planners using ISAs and SIPPs for long term goals
Who should look elsewhere
- Traders seeking face to face branch service
- Investors wanting fully independent portfolio management
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Country by country
| Country | Bestinvest | Wealthify |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
Bestinvest
Which accounts does Bestinvest provide?+
Bestinvest provides ISAs, Self-invested Personal Pensions, a general investment account without annual limits, and junior versions for children. You can hold Ready-made Portfolios inside these accounts or select your own investments. The range supports goals from daily investing to retirement and childhood saving.
Who runs Bestinvest and its Ready-made Portfolios?+
Bestinvest has helped investors make the most of their money since 1986, building over 40 years of experience. Its Ready-made Portfolios are built and managed by expert teams at its parent company Evelyn Partners. That relationship gives hands off investors professional portfolio management within the platform.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.