AJ Bell vs Swissquote - BrokerCue
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Broker Comparison

AJ Bell vs Swissquote

Compare AJ Bell and Swissquote side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Swissquote

Swissquote

Multi-asset investors who want bank-based access

Swissquote offers bank-based investing, crypto, Smart Portfolios and Forex/CFDs through digital platforms, wi…

Head-to-head comparison

AJ Bell vs Swissquote
Feature AJ Bell Swissquote
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone -
Regulators FCA CSSF, ECB, CySEC
Best for UK long-term investors and pension savers Multi-asset investors who want bank-based access
Markets & account
Stocks
ETFs
Forex
-
CFDs
-
Crypto
-
Bonds
Options
-
Futures
-
Funds
Ready Made Portfolios
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-
Multi Currency
-
Demo Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Swissquote

Swissquote

Pros

  • 27-currency account gives multi-currency flexibility
  • Trading commissions start from 0.10% per trade
  • 41 cryptos trade on the Swissquote-developed SQX exchange
  • Smart Portfolios support EUR, GBP and USD risk profiles
  • Cash protection is listed up to EUR 100'000
  • Free demo account is available for Forex and CFDs
  • Forex/CFD costs are included in spreads

Cons

  • Forex & CFD account excludes Retail investors
  • Smart Portfolios require EUR/USD/GBP 5'000 minimum
  • Life insurance management fees start from 0.25%
  • Life insurance custodian fees start from 0.06%
  • Life insurance share or ETF trades start from €14.95
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Swissquote

Swissquote

Swissquote offers bank-based investing, crypto, Smart Portfolios and Forex/CFDs through digital platforms, with a 27-currency account.

Visit Swissquote Read review

Your capital is at risk. Other fees apply.

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