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Broker Comparison

AJ Bell vs LIQID

Compare AJ Bell and LIQID side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
LIQID

LIQID

Affluent investors seeking digital wealth management

LIQID is a Berlin-based digital wealth manager offering ETF portfolios, actively managed strategies and priva…

Head-to-head comparison

AJ Bell vs LIQID
Feature AJ Bell LIQID
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone -
Regulators FCA BaFin
Best for UK long-term investors and pension savers Affluent investors seeking digital wealth management
Markets & account
Stocks
-
ETFs
Bonds
Funds
Ready Made Portfolios
Investment Plans
Isa
-
Sipp
-
Savings Vaults
-
Money Market Funds
-
Business Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
LIQID

LIQID

Pros

  • BaFin-regulated with assets held as segregated Sondervermogen
  • Custody at V-Bank with statutory deposit protection up to EUR 100,000
  • Access to private equity, private debt and infrastructure from EUR 20,000 via ELTIF
  • No account opening, deposit, withdrawal or inactivity fees
  • Combination of algorithmic portfolio management and personal advisors
  • 20 investment strategies across passive ETF, sustainable and actively managed approaches
  • Fees up to 60% lower than traditional German wealth management banks

Cons

  • High minimum investment of EUR 100,000 for wealth management strategies excludes most retail investors
  • No demo account available
  • No savings plan or recurring deposit option for wealth management strategies
  • Private markets products carry management and performance fees significantly above ETF strategies
  • Limited to German market - not available to investors outside Germany
  • Select strategy has not consistently outperformed passive alternatives after costs
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

LIQID

LIQID

LIQID is a Berlin-based digital wealth manager offering ETF portfolios, actively managed strategies and private markets access to investors from EUR 100,000.

Visit LIQID Read review

Your capital is at risk. Other fees apply.

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