AJ Bell vs Freedom24 - BrokerCue
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Broker Comparison

AJ Bell vs Freedom24

Compare AJ Bell and Freedom24 side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Freedom24

Freedom24

Investors seeking stocks, ETFs, bonds and options

Freedom24 offers stocks, ETFs, bonds, futures and stock options through a web platform and mobile app.

Head-to-head comparison

AJ Bell vs Freedom24
Feature AJ Bell Freedom24
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone -
Regulators FCA CySEC
Best for UK long-term investors and pension savers Investors seeking stocks, ETFs, bonds and options
Markets & account
Stocks
ETFs
Bonds
Options
-
Futures
-
Funds
-
Ready Made Portfolios
-
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Freedom24

Freedom24

Pros

  • Account opening is described as taking 10 minutes
  • Commission-free bank transfer funding is available
  • Stock options can be used to hedge positions
  • Limit and stop orders are supported
  • Expert-led educational courses are available

Cons

  • No cons listed
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Freedom24

Freedom24

Freedom24 offers stocks, ETFs, bonds, futures and stock options through a web platform and mobile app.

Visit Freedom24 Read review

Your capital is at risk. Other fees apply.

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