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Broker Comparison

AJ Bell vs Fidelity International

Compare AJ Bell and Fidelity International side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Fidelity International

Fidelity International

Long-term fund and ISA investors

Fidelity International is a UK-regulated investment platform offering stocks, ETFs, funds, ISAs and SIPPs wit…

Head-to-head comparison

AJ Bell vs Fidelity International
Feature AJ Bell Fidelity International
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone £7.50 per online trade; £1.50 per trade via regular savings plan; £30 by phone
Regulators FCA FCA
Best for UK long-term investors and pension savers Long-term fund and ISA investors
Markets & account
Stocks
ETFs
Bonds
Funds
Ready Made Portfolios
Investment Plans
Isa
Sipp
Savings Vaults
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Fidelity International

Fidelity International

Pros

  • No dealing fee on funds
  • Annual service fee capped at £2,000
  • ETF and share custody fee capped at £90 per year inside ISA or SIPP
  • No service fee on Junior ISA, Junior SIPP, or Investment Account (exchange-traded assets)
  • No deposit, withdrawal, or inactivity fees
  • Access to over 2,500 funds from multiple providers
  • Ready-made ISA portfolios available via Fidelity Navigator
  • FCA regulated with FSCS protection up to £85,000

Cons

  • £7.50 per trade is relatively high for infrequent share or ETF buyers
  • No fractional shares
  • No demo account
  • No multi-currency account
  • No margin lending
  • No CFDs, forex, options, futures, or crypto
  • FX conversion markup of 0.75% applies to the first £10,000
  • Minimum service fee of £7.50 per month (£90 per year) applies to accounts under £25,000 without a regular savings plan
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Fidelity International

Fidelity International

Fidelity International is a UK-regulated investment platform offering stocks, ETFs, funds, ISAs and SIPPs with a tiered service fee and free fund dealing.

Visit Fidelity International Read review

Your capital is at risk. Other fees apply.

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