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Broker Comparison

Vanguard vs Wealthfront

Compare Vanguard and Wealthfront side by side: fees, regulation, platforms.

Vanguard

Vanguard

Long-term fund and ETF investors

Vanguard offers funds, ETFs, stocks, bonds, margin, options, Cash Plus and advice services, with $0 online co…

VS
Wealthfront

Wealthfront

Hands-off long-term investors

Wealthfront combines automated investing, stock and ETF trading, a cash account, direct indexing and bond lad…

Head-to-head comparison

Vanguard vs Wealthfront
Feature Vanguard Wealthfront
Minimum deposit $0 to open an account —
Stock trading fee $0 online stock trading Zero commissions on trades and $1 to start investing
Regulators FINRA SEC, FINRA, SIPC, FDIC
Best for Long-term fund and ETF investors Hands-off long-term investors
Markets & account
Stocks
ETFs
Bonds
Options
—
Funds
Fractional Shares
Ready Made Portfolios
Money Market Funds
—
Margin
—

Pros & cons

Vanguard

Vanguard

Pros

  • $0 online commissions for stocks, ETFs and Vanguard mutual funds
  • $1 minimum for Vanguard ETFs through fractional shares
  • $0 Cash Plus minimum balance and no service fee with e-delivery
  • Digital Advisor starts at $100 with no advisory fee for 90 days
  • SIPC coverage up to $500,000 for eligible brokerage securities
  • Free dividend reinvestment with no commission

Cons

  • $25 annual account service fee unless e-delivery is selected
  • Most Vanguard mutual funds require a $3,000 minimum
  • Individual bonds require a $1,000 minimum investment
  • Personal Advisor requires a $50,000 minimum
  • Cash Plus has no issued checks or ATM card
  • Cash Plus transactions may face 7-day or 60-day holding periods
Wealthfront

Wealthfront

Pros

  • Zero commissions on stock and ETF trades
  • $1 minimum for Stock Investing Account
  • Cash Account has zero account fees
  • Free 24/7 instant withdrawals to eligible accounts
  • Up to $8M FDIC insurance through program banks
  • S&P 500 Direct starts at $5,000 with a 0.09% fee
  • Automated Bond Ladder waives advisory fee for 3 months
  • Two out-of-network ATM reimbursements monthly, up to $7.50 each

Cons

  • Automated Investing Account starts at $500
  • S&P 500 Direct requires $5,000 to start
  • Automated Bond Ladder has a 0.15% annual advisory fee
  • 529 plan total fees are 0.39%-0.45%
  • Cash APY can change before or after account opening
  • APY Boost applies only up to a $150,000 balance
  • FDIC coverage starts only after cash reaches program banks
  • Stock Investing Account is not built for options or crypto trading
Vanguard

Vanguard

Vanguard offers funds, ETFs, stocks, bonds, margin, options, Cash Plus and advice services, with $0 online commissions on major listed products.

Visit Vanguard Read review

Your capital is at risk. Other fees apply.

Wealthfront

Wealthfront

Wealthfront combines automated investing, stock and ETF trading, a cash account, direct indexing and bond ladders with low stated fees.

Visit Wealthfront Read review

Your capital is at risk. Other fees apply.

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