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Broker Comparison

Ally Invest vs Vanguard

Compare Ally Invest and Vanguard side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Vanguard

Vanguard

Long-term fund and ETF investors

Vanguard offers funds, ETFs, stocks, bonds, margin, options, Cash Plus and advice services, with $0 online co…

Head-to-head comparison

Ally Invest vs Vanguard
Feature Ally Invest Vanguard
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice $0 to open an account
Stock trading fee $0 commission $0 online stock trading
Regulators FINRA, SIPC, SEC FINRA
Best for DIY investors who also want managed portfolio options Long-term fund and ETF investors
Markets & account
Stocks
ETFs
Bonds
Options
Funds
Margin
Ready Made Portfolios
Fractional Shares
—
Money Market Funds
—

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Vanguard

Vanguard

Pros

  • $0 online commissions for stocks, ETFs and Vanguard mutual funds
  • $1 minimum for Vanguard ETFs through fractional shares
  • $0 Cash Plus minimum balance and no service fee with e-delivery
  • Digital Advisor starts at $100 with no advisory fee for 90 days
  • SIPC coverage up to $500,000 for eligible brokerage securities
  • Free dividend reinvestment with no commission

Cons

  • $25 annual account service fee unless e-delivery is selected
  • Most Vanguard mutual funds require a $3,000 minimum
  • Individual bonds require a $1,000 minimum investment
  • Personal Advisor requires a $50,000 minimum
  • Cash Plus has no issued checks or ATM card
  • Cash Plus transactions may face 7-day or 60-day holding periods
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Vanguard

Vanguard

Vanguard offers funds, ETFs, stocks, bonds, margin, options, Cash Plus and advice services, with $0 online commissions on major listed products.

Visit Vanguard Read review

Your capital is at risk. Other fees apply.

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