SigFig
Pros
- No advisory fee on first $10,000 managed
- 0.25% annual fee is in line with leading robo-advisors
- Free access to human investment advisors
- Automatic rebalancing included
- Tax-loss harvesting included
- Low underlying ETF expense ratios (0.07%-0.15%)
- No deposit, withdrawal, or rebalancing fees
- Assets held at established custodians (Schwab, Fidelity) with SIPC protection
Cons
- $2,000 minimum is higher than some competitors (Betterment has no minimum, Wealthfront starts at $500)
- No cash management or savings account
- No demo account to test the platform before investing
- Fractional shares only available through dividend reinvestment, not initial purchases
- Limited portfolio customization - model portfolios focused on ETFs and funds
- No crypto investing
- Company announced rebrand to Tandems in September 2025; long-term consumer product direction is uncertain