SigFig Review
Low-cost automated portfolio investors
Founded 2012 · United States · Nvest, Inc.
Why investors choose this broker
- No advisory fee on first $10,000 managed
- 0.25% annual fee is in line with leading robo-advisors
- Free access to human investment advisors
- Automatic rebalancing included
Review summary
SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor access, with no fee on the first $10,000 managed.
Pros
- No advisory fee on first $10,000 managed
- 0.25% annual fee is in line with leading robo-advisors
- Free access to human investment advisors
- Automatic rebalancing included
- Tax-loss harvesting included
- Low underlying ETF expense ratios (0.07%-0.15%)
- No deposit, withdrawal, or rebalancing fees
- Assets held at established custodians (Schwab, Fidelity) with SIPC protection
Cons
- $2,000 minimum is higher than some competitors (Betterment has no minimum, Wealthfront starts at $500)
- No cash management or savings account
- No demo account to test the platform before investing
- Fractional shares only available through dividend reinvestment, not initial purchases
- Limited portfolio customization - model portfolios focused on ETFs and funds
- No crypto investing
- Company announced rebrand to Tandems in September 2025; long-term consumer product direction is uncertain
Company background
SigFig is a US-based robo-advisor headquartered in San Francisco, California. The retail brand launched in May 2012 when the company rebranded from Wikinvest, a portfolio tracking service founded in 2006 by Parker Conrad and Michael Sha. SigFig Wealth Management, LLC is a subsidiary of Nvest, Inc. The company has also built enterprise financial technology under the SigFig Atlas and WealthOS names; in September 2025 it announced a rebrand of that enterprise business to Tandems while the consumer SigFig Wealth Management product continued to operate.
Fees and pricing
SigFig charges no advisory fee on the first $10,000 in managed assets. For balances above that threshold the annual advisory fee is 0.25%, billed monthly. The minimum to open a managed account is $2,000. No commissions, transaction fees, rebalancing fees, deposit fees, withdrawal fees, or inactivity fees are charged. Underlying ETF expense ratios range from approximately 0.07% to 0.15% annually and are separate from SigFig's advisory fee. Clients with existing accounts at Charles Schwab or Fidelity can link those accounts and receive management at no cost up to the $10,000 threshold.
Regulation and safety
SigFig Wealth Management, LLC is an SEC-registered investment adviser with CRD number 158823. Client assets are not custodied by SigFig directly; they are held at Charles Schwab or Fidelity, both of which are FINRA members and SIPC participants. SIPC covers each custodian account up to $500,000 per customer, including up to $250,000 in cash. As an SEC-registered RIA, SigFig is subject to fiduciary duties under the Investment Advisers Act of 1940.
Platform experience
SigFig is available through a web application and iOS and Android mobile apps. Portfolios are built across nine asset classes - US and international equities, bonds, real estate, and inflation-protected securities - using ETFs from iShares, Vanguard, and Schwab. Automatic rebalancing and tax-loss harvesting are included at no extra charge. Dividend reinvestment uses fractional shares. Human investment advisors are accessible via phone, chat, and scheduled appointments with no additional fee. There is no demo account.
Pros and cons
SigFig's main strengths are its free management tier on the first $10,000, a 0.25% annual fee above that threshold, free human advisor access, automatic rebalancing, and tax-loss harvesting, with assets held at established custodians carrying SIPC protection. Its main drawbacks are a $2,000 minimum that is higher than several competitors, no cash management account, no demo account, and fractional shares limited to dividend reinvestment only.
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Trading fees & commissions
SigFig charges no advisory fee on the first $10,000 managed and 0.25% annually on assets above that threshold. The minimum account size is $2,000. Underlying ETF expense ratios range from approximately 0.07% to 0.15% annually.
Fees
| Item | Fee |
|---|---|
| Account | No management fee on first $10,000; 0.25% per year on assets above $10,000 |
| Deposit | No deposit fee |
| Minimum | $2,000 minimum managed account balance |
| Inactivity | No stated inactivity fee |
| Withdrawal | No stated withdrawal fee |
| Rebalancing | No rebalancing fee |
Trading platform & features
Platforms
- SigFig Web app
- iOS app
- Android app
Regulation and investor protection
SigFig Wealth Management, LLC is an SEC-registered investment adviser (CRD #158823). Client assets are held at custodian brokerages - Charles Schwab or Fidelity - that are FINRA members and carry SIPC protection of up to $500,000 per customer.
Broker FAQs
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Bottom line
SigFig suits investors who want automated ETF portfolio management, tax-loss harvesting, and access to human advisors at a low fee, particularly those who already hold accounts at Charles Schwab or Fidelity. It may not suit investors who want no account minimum, a cash management product, crypto investing, a demo account, or a platform that focuses on active trading.
SigFig
Low-cost automated portfolio investors
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DIY investors who also want managed portfolio options
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